That one great big shiny idea.
The one idea that will blow up beyond your wildest imagination and lets you turn to some investors and cooly say, “Sure I’ll sell…for a BILLION dollars or so” while cooly gesturing with your hand while watching them not even bat an eye because they’re know it’s worth at least two billion.
One day it will come. In the meantime, you wait.
You’re doing it wrong.
I hate to be the one to break it to you.
You will not just have a perfect Billion dollar idea happen to you.
You’re human. You’re not perfect. So stop trying to have the perfect idea.
Instead be prolific.
When you’re prolific, the goal isn’t to create a single perfect golden idea directly from conception. You have to create, create, and create some more in order to whittle away at the gorge of ideas you have until one finally begins to emerge as one that’s worth doing..
Don’t create perfection. Become prolific.
How To Become Prolific
If you can’t come up with a perfect idea, try becoming prolific. Here’s a few good steps to get you started:
- Come up with a dozen terrible ideas.
- Make them better.
- Build them.
- Ship them.
- Come up with a dozen more ideas.
- Build them again.
- Try them out in the wild.
- See what happens.
When you’re prolific, one bad idea is enough to start. The point is to practice action. To practice launching. To execute.
Your ideas might be bad, but you can still practice your execution every single day. Slowly, you prune away the ones that aren’t worth pursuing and you continue creating. You continually take action.
Over time, the massive action that you take slowly but surely molds your terrible ideas into slightly less terrible ideas. Eventually they become something mediocre and then maybe…just maybe…something great.
And who knows? One day, you might get struck with a Billion dollar idea, that’d be nice. But it’s a lot more likely to happen if you practice creating every day and learn to execute consistently because you’ve got a lot of work ahead of you.
Don’t be perfect. Be prolific.