The Biggest Challenge of My Life: The 777 Project

Video thumbnail for youtube video The Biggest Challenge of My Life: The 777 Project / IMPOSSIBLE

Today’s a big day. For the last few months I’ve been hinting at a big, upcoming impossible project. Today it’s here. I want to share with you The 777 Project. – the next impossible thing. The 777 Project The 777 Project is my next impossible challenge. It’s a challenge to run 7 ultra marathons on […]

Impossible FM #012: “We Choose To Go To The Moon”

In today’s episode, I talk about the one of the reasons behind tomorrow’s big announcement and share a short speach that my friend Kurt sent me. It’s a video of John F. Kennedy at Rice University announcing the goal to go to the moon in 1962. It’s an inspiring speech, but one that also requires […]

Why The 10% of Your Brain Myth Is Probably A Little Bit True


I ran across this quote by Muhammad Ali the other day: You can hear Arnold Schwarzenegger quote him in this video, which is well worth watching if you have time: One of the things that always amazes me about the human body and mind is their ability to keep going. Despite what your mind tells you, you almost […]

Why I Started My Blog

The why behind what you do is often more important than what you actually do. Here’s my why. — A little over 4 years ago, I started a list. I was an out-of-work college grad, 9 months out of school who couldn’t get a job for the life of him. I had started a couple […]

A Few Updates On Cold Shower Therapy

Video thumbnail for youtube video A Few Updates On Cold Shower Therapy / IMPOSSIBLE

Since I’ve started IMPOSSIBLE – cold shower therapy (daily 5 minute cold showers) has become one of the most interesting things I’ve talked about. I’ve gotten more stories & more hate mail on this one concept that almost anything else I’ve written. The entire premise of CST stands around the cornerstone of this idea: If […]

Impossible FM #011: Running Faster 5ks Using The Hit List Technique


Today’s podcast is an audio version of a blog post I wrote the other day called “how to run a faster 5k using the hit list technique“. I recently made up this game while running the highest marathon in Europe. I also share how you can use ramification and other similar techniques to lean in […]

How To Run A Faster Final 5k Using The Hit List Method

swiss alpine marathon

I just ran the Swiss Alpine marathon. It was one of the most beautiful races I’ve ever done. Hands down. It also took me way longer than any other marathon I’ve ever done – almost two hours longer. I’ll have a full race report this thursday, but it was intense brutal – just take a […]

A Few Short Updates From Switzerland

Greetings from Switzerland. I arrived in the beautiful town of Davos yesterday. It’s a sleepy little mountain town with some of the most picturesque mountain scenery you could imagine. Stuff like this everywhere you look. Tomorrow I’m running the Swiss Alpine K42 – a high alpine race and the highest marathon in Europe. I’m adding […]



Every time you do something impossible, a little voice in the back of your head pipes up. Sometimes the voice is loud. Sometimes it’s soft. But it’s always there. I’m not fast enough to run an ultra marathon. I don’t have the kind of body you need to get abs or lose weight. I don’t have rich […]

The 2014 Plummet at the Summit in Photos


A few years ago, I wanted to jump out of an airplane and go skydiving to cross it off my impossible list – but I was to scared to do it on my own. So I decided to just say I was going to do it at WDS – the World Domination Summit in Portland […]