How To Impose Your Will On A Situation

This Saturday, I crossed another thing off my list and did a century ride for the first time (technically it was 112.5 miles). I thought it’d be a nice relaxing ride in flat, midwest Indiana where I could take my time, relax and finish at my own pace with a few friends.

Of course, I’ve never done done anything close to 100 before and this was my first time on the bike this year, so this seemed like a great idea, but I’ll get to the full story in a second.

I did an interview the other day and had someone ask me “Not everyone can do what you do, what’s your secret?” I usually laugh at those questions as there’s nothing about anything I do that’s particularly special. I just don’t quit very often.

This past Saturday presented me with a lot of opportunities to quit (and I really, really wanted to take them), but, I simply decided not to. I imposed my will the race and I beat it.

There’s a few techniques I used to do so – which might be considered “secret”, but I don’t think there’s much beyond simple perseverance  Regardless, hopefully this is entertaining, helpful and useful the next time you run into a situation that simply needs to be “willed” into completion.

How To Impose Your Will On A Situation

Throughout this, I’ll be referring specifically to my century ride experience but you can use these techniques in almost anything you do.

Decide That You’re Doing It

Do or do not. There is no try - Yoda

The biggest decision is when you start. I decided that I was going to do it from the get-go. I could have said, “I’ll try to do it”, but in my mind when I set out that morning, I wasn’t going to “try”, I was going to do it.

Recognize & Embrace The Suck

Riding a century on a whim as your first ride of the season with zero training is not a “smart” idea. I just wanted to do it so I decided that I was going to do it. I realized quickly that it probably meant I’d be sore by the end of the day, but going into the race, I knew that it was going to suck. There was no getting around it.

I already accepted it and realized that was part of the deal of me signing up. That made what happened later during the race (slightly) easier to accept.

Break It Down

The first 56 miles of the race were relatively easy. But, while we started out in a large group with a bunch of other riders doing different distances, by mile 56, there were only 20 or so people left riding the full century ride and they were pretty spread out at that point.

At mile 56, my riding partner cramped up and headed home. At that point I didn’t really want to think about doing another cold, hilly, 56 miles by myself. We had already had some intense hills and a little rain and I was already cold, tired and wet with my nose dripping constantly, but I kept going.

However, I didn’t think about going another 56 miles in one set, I just thought about going 10. Then, every time I did 10, I mentally reset and did another 10. Over and over and over. No, it wasn’t anything crazy, but every 10 miles was a mini accomplishment and made it feasible – whereas 56 miles seemed much, much tougher.

I did the same thing when I was climbing some of the steep hills that seemed to take forever. Instead of worrying about the whole thing, I just focused on making it to the next tree, and then the next one. The cute butt strategy didn’t work in this scenario since I was surrounded by cows & sheep, but I could still use the same principle.

Say What You’re Willing To Give Up In Order To Accomplish What You Want

There’s one thing about knowing that whatever is coming up is going to suck & there’s another thing to actually say it out loud.

When I ask people “how bad do you want it?” – a lot of times they get offended because they think I’m saying they don’t want it bad enough.

Well, that’s exactly what I’m saying.

“Wanting it” isn’t’ very specific and whatever you want probably requires something more sacrifice than you anticipated at first. In order to get what you want, be very, very detailed about what you’re willing to give up in exchange for that. Because, you will be tested and asked for every single thing in exchange for what you want.

I literally started talking out loud to the “race” about what I was willing to give up in exchange for finishing the race.

  • I’m willing to be cold.
  • I’m willing to get rained on.
  • I’m willing to put up with all the wind you got.
  • I’m willing to bike endless hills.
  • I’m willing to ride the rest of the way alone.
  • I’m willing to do all of that…

But you will not beat me…so bring it.

Expect The Pain

Well…it was brought.

When you tell the world what you’re willing to be tested with – the world will be sure to test you with it. You better be expecting it to show up.

Not long after I left my riding partner,

The wind started to gust as a support car came up next to me to tell me to expect a thunderstorm bringing 30-50mph winds.

Great.

The temperature dropped about 10 degrees and the rain became more constant. The wind started to come on full force and no matter which direction I headed, it always seemed to be a headwind. Somewhere in all of that, I found my face kept getting continually pecked with what I thought was dirt or gravel. Confused, since there weren’t any dirt roads around – I quickly realized what it was – hail.

Awesome.

Miles 60-90 with no one around me. Completely alone – I nicknamed this part of the race purgatory.

Become Indifferent

Something happens when you expect the pain.

It’s not a surprise anymore.

It might be hard, it might hurt – but you can’t say you didn’t expect it.

It actually makes things easier because you get rid of the fear & anticipation of what might happen.

Instead of having to battle fear AND the actual work, all you have to do is deal with the work. That work might suck, but you can’t say you didn’t know it was coming. All you have to do now is put your head down, pedal, and focus on the doing the work.

Never Stop Moving Forward

It doesn’t matter how fast you go, as long as you do not stop

There were a couple of times where the wind was blowing so hard it almost blew my bike wheels out from under me. Race organizers would have pulled us off the course if they had been able to find us out in the middle of no where Indiana, but I kept going.

When that happened, pedaling was futile, but I’d get off and walk until that storm died down.

Realize No One Cares About Your Excuses

Somewhere between miles 70-90, I had missed my last rest stop had about 15 miles left to the next one and hadn’t taken any sort of break in about 45 miles.

At this point, I was mad (see above) and talking out loud to myself about all the reasons why I deserved to be mad.

I’m tired, I’m cold, I’m wet,  I’m hungry, my legs hurt, I’m all alone, and no matter which direction I go there’s always a headwind.

And then I looked around.

There was no one even remotely in sight except for a few dumb looking cows staring at me chewing grass.

I had to ask myself: Who are you talking to?

 

The cows don’t care about your excuses

 

No one cares.

 

No people.

No cars.

No bikes.

 

Literally no one.

 

Just some stupid cows.

 

There’s no one you have to justify your reasons for quitting out loud to. You’re all alone – you’re the only that gets to decide.

So, if you want to quit, go ahead and quit.

Otherwise, get back on your bike and start pedaling & stop trying to convince yourself of all the “acceptable” reasons you should quit. Stop whining. The cows don’t care about your excuses. They’re too busy being distracted by the strange human in tight shorts & weird shaped hat.

Quit or don’t quit. But the cows don’t care. So stop trying to convince them.

I shut up and got back on the bike.

Create Imaginary Enemies

I couldn’t get mad at the cows, so I made the race my enemy.

The event wasn’t even about 112.5 miles anymore. It was a personal competition between the race and it’s friends (wind, hail, and rain) and myself.

This let me create a “tangible” something that I could push back against.

Make It A Game

There were times where I was laughing out loud because the “race” seemed to be personally invested in getting me to quit and delivering one massive middle finger to my century ride attempt.

In response, I tried to laugh it off and ask out-loud, “is that all you got?” – only to see that – sure enough – it wasn’t.

Cue hail. Stronger winds. And lower temperatures.

Are you kidding me?

If it was anyone else it would have been funny.

Refuse To Lose

At one point inside of 85 miles, I determined that the only thing that was going to stop me from finishing this event was a broken leg. I figured I could walk the last 20 miles if my bike broke down and I had to.

But I was not going to quit.

In my mind, failure wasn’t even an option.

Get Angry And Yell

Seriously, this works better than you think it would – especially if you’ve already made your goal your personal enemy that will be conquered.

You need to get mad at your goal & make it personal. Because, if you really, really want something, sometimes it gets ugly.

When your imaginary enemy starts blowing you around the road, get mad at your goal. Get angry. Then fight it and beat it.

It works for the hulk. It can work for you.

Go Crazy

In a sense, I’m glad I did most of the second half of the race alone. Mainly, because if other people saw me yelling out loud & laughing at the wind in the middle of a thunderstorm, they’d probably think I was nuts – which at that point – I probably was.

But, as strange as it sounds, going crazy allows you to escape a little bit of the insanity going around you in a 40mph wind/hail storm.

Remove Yourself From The Situation

This might be the most “zen” recommendation here, but remove yourself from the situation. Forget all the pain, all the hills, and the storm (literally) happening around you. Pull yourself out of the situation and look at this from a third person perspective.

If this was a story (and you were the character), what would you root for the character to do? Do that.

Recognize Opportunities To Quit For What They Are

I finally hit mile 100 and the sky started to break. The rain was letting up & it warmed up slightly. 12.5 miles to go and I’m home free…or so I thought. Around mile 102, I was coming off a downhill and slowing around a corner when I realized there was about an inch and a half of gravel that I was about to hit.

Uh oh.

In slow motion I could feel the bike sliding out from under me as I crashed down on my left side.

I let out a yell – more from anger than pain. 10 miles to go in the race and I crashed – I should have figured as much with how things were going. At least my bruised hip took the soreness away from my legs.

As I dusted myself off  and looked at my bike, it would have been easy to give up at 102 and go home. I got the century – that’s what I wanted – plus a couple. But at that point it was personal. I recapped the race quickly and realized that all of the things that I had said “out loud” to the “race”, happened.

  • I’m willing to be cold. Okay, how’s so cold that you’re constantly shaking sound to you?
  • I’m willing to be rained on. Done. Plus how did you like the hail ?
  • I’m willing to put up with all the wind you got. Done. How’s 40mph sound?
  • I’m willing to ride alone. Done & done. Have fun out in purgatory?
  • I’m willing to ride hills. Good, cause you’ll have to bike ALL THE HILLS.
  • If you’re going to stop me, you’re going to have to break my leg. Well, we tried.

It would have been easy to quit. But I was 10 miles away from finishing what I started. I could walk that if I needed to. The crash was just the race’s final attempt at getting me to quit.

There was only one option.

I jumped back on my bike.

——-

In order to pre-empt many of the comments I know are coming:

I realize a century ride is NOT that far. Heck, the 112.5 miles was only 1/3 of the 3 legs to an Ironman. I thought it was going to be a nice leisurely ride that I’d be able to kick back and relax on with a few friends as we rode through the plains of Indiana relaxing and enjoying the view.

But, as things go, something unexpected happened and changed the game entirely. It became much less about a certain distance than it was a battle of the wills between me and the storm.

I wasn’t fast and I definitely wasn’t looking very pretty by the end of it, but after climbing a few hills for a few miles after the final crash, the course from from 108-212.5 was all downhill and as I zoomed around a few hills as the sun went down, I don’t know if I’ve ever been so happy to see a finish line.

THE POINT OF THE STORY

When things get bad, and you get rain, hail, wind and storms when you’re expecting, you can either quit and go home or you can push through it, impose your will on the situation and do what you came to do. If you do, eventually, the clouds will break and the rain will stop and the bruises you get will fade and you will finish.

Do something difficult – it’s worth it.

impose your will

Please don’t take this as woo-woo fluff fluff mental crap either. Actually get on your bike and ride it. Ride through a storm. Take a cold shower. Have a real physical experience. Experience it for yourself. Let it make you stronger.

The Domino Effect

Domino Day

Note: This is a more personal post than I typically write. Maybe it helps explain the reasoning behind what I do.

Every once in a while someone asks me to change the way I write.

“I really like your site, but if you could just change xyz then I think you’d really be more appealing.”

These comments are usually meant in good faith, but the message is still the same.

“If you weren’t so extreme, then you could bring in more people. You could expand your audience even larger. You could help more people!”

We’re in an interesting place. The site has about 10,000 subscribers and ~100,000 visitors/month these days. Considering when I started this thing 3 years ago, I was living in my parents basement & just wanted to run an indoor triathlon, I’m still in awe of what this has turned into.

Complete world takeover is on the horizon :)

But we’ll come back to that in a second…

The Domino Effect

If you’ve ever watched a domino world record – they’re pretty intense. You can get an idea of the scope of some of these events by watching this video

But you can also learn something about maximizing your impact from dominos. See dominos don’t try to knock over everything at once. In fact, if they do, they usually fall flat and don’t. They can max out at knocking over 2 or 3 other dominos. That’s about all one domino can really handle.

But that’s not why people find domino world records impressive. Nobody watches a domino setup to watch 1 domino knock over 1, 2 or even 3 other dominos. Honestly, that would suck, take only a fraction of a second and be boring as all get out.

People watch domino setups to see the effect that knocking over 1 domino has on another and then another and then another – a thousand times over. It’s the consecutive nature of one domino after the other that’s the real show. That’s what people come to watch.

I’m always trying to grow, expand and reach more people with the site and various projects we’re working on – but the end goal is not about how many people I reach on my own. There’s some out there that simply won’t get me, my style or my approach on life.

And that’s fine.

Because it’s not really about me. I’m just a domino. I’m doing the one thing I’m supposed to do.

I write about pushing your limits and doing the impossible. I’m not going to temper that to make you feel good about cheating yourself, or tell you that we should all sit in a circle and sing kum-bah-yah. If you have a problem with that – please do both of us a favor and unsubscribe. There’s people on the internet that do that – but that’s not me.

See, I’m not really interested in just having “readers.” They’re great, but what I enjoy even more are “doers.” People who take the things they read and implement them in their lives – try them out on their own, experiment & share it with their circle of people in their own way.

I can’t reach everyone – but if I can reach someone who can reach someone who can reach someone – that’s still something. And that’s how you really influence people.

Besides: who knows what the people around you need better than you?

So when people say: ”I really like your site, but if you could just change xyz then I think you’d really be more appealing.”

My response is: “that sounds great, why don’t you do it?”

Because, if that’s what you think the world needs – then that’s what you should go and create. Don’t wait for someone else to do it for you – don’t try to convince someone else to knock over the domino in front of you – that’s lazy – that’s your job.

Because I’m just a domino – I’m just doing what I’m supposed to do.

So sorry:

So sorry, but I’m not sorry. That’s not my role.

I’m going to talk about pushing your limits, doing stuff that’s hard and doing what’s never been done before. The impossible.

If you don’t like that – there’s lots of other places on the internet to hang out :) .

—-

Be A Domino

You have your own message. Your own job. Your own domino to knock over.

Be a domino.

Do the one thing you’re supposed to do.

Knock over the next domino.

The ones you do might have a different job and fall in a different way, but you can’t control what they do. All you can control is you.

Do the one thing you’re supposed to do.

Knock over the next domino.

Then stand back & watch the domino effect happen.

(If you enjoyed this post, be a domino & share this with someone in your circle of influence).

—-
photo credit: photography.andreas
—-

p.s. If you’re still interested in why I take such a strong stance, this is why I write.

Do You Suffer From Shiny Object Syndrome?

Shiny Object Syndrome

Do you suffer from shiny object syndrome?

Are you easily distracted by “shiny” new ideas?

Are you constantly starting new ideas only to move on to the next one as soon as it gets hard?

Do you only ever make it through 50% of a fitness program, before ditching it for the bigger, better, coolest program out there (only to do the exact same thing 50% of the way through).

Well, chances are you have shiny object syndrome. Don’t worry, it’s not fatal, but it can cause you to run in circles while feeling constantly busy and never quite achieving anything.

Never fear, as a former sufferer, I’ve beaten this incapacitating sickness and I’ve got you covered.

Shiny Object

What Is Shiny Object Syndrome?

Shiny Object Syndrome (Objectivius Shinium Syndromus) is defined as the attraction to objects that exhibit a glassy, polished, gleaming or otherwise shiny appearance. Something as simple as a reflection in your peripheral vision may easily distract your attention. Over time, you’ll find that your attention to said object is directly correlated to it’s shininess and your attention fades as the shininess wears off.

How Do I Know If I Suffer?

Here’s a list of characteristics associated with shiny object syndrome. Keep in mind: this is not an exhaustive list, and this isn’t the end all be all, but it is a start.

  • You have 100 domain names and no built-out websites.
  • You train for 2 or 3 big races a year, but always end up having something else come up at the last minute and don’t do the race.
  • You have 20 business ideas on paper, but no businesses.
  • You go to hackathons and startup weekends, but you never build a product.
  • You work change workout routines every two weeks, because you gotta keep yourself on your toes and there’s no reason to stick a workout regimen for more than 3 weeks…ever.

You constantly start things, but never finish them.

Is this you? Well, you’re not alone, MILLIONS (probably closer to BILLIONS) of people suffer as well. You don’t have to go through this alone.

How Can I Prevent It?

So, you want to prevent SOS? Here’s a step by step guide to avoid and prevent this very real and contagious condition.

Start

Chances are you’re probably already good at this, but it’s important that you need to do this anyways. You can’t stop if you don’t start.

So freaking start already.

Keep Going

Victims who suffer from SOS often find themselves continually “starting” things – doing the easiest possible thing to constitute “starting.”

Unfortunately, too many sufferers of SOS get caught in the starting spiral which looks something like this:

Start –> Start Over –> Start Again –> Keep Starting

Don’t get caught in the starting spiral! Keep going and then you have to do something really, really important.

Decide

This is where most people screw up. They don’t mean to really, but often this mistake is made more through neglect than intentionally.

The mistake made is the lack of decision. They never decide what they’re going to do.

This frequently causes indecision, paralysis and uneasiness of the future, since you’ve left it up to chance.

The failure to make a decision is often followed by bouts of procrastination, followed by guilt of said procrastination, followed by even more procrastination.

To cut of the head of this ugly beast, simply watch this video and follow the instructions.

The #1 Productivity Hack In The World

[click to watch video]

Make a decision. Decide what you want to do, then decide to do whatever it takes to actually do it.

Commit
This follows the decision immediately so much so that it’s not always recognized as a separate fact.

The main factor here is action.

Do you follow your decision up with action or not?

You’ll find that as soon as you take action on a goal, you’re committed.

If you decide but never do anything about it, you might as well not have decided to do anything at all (because you’re not really doing anything at all), you’ll find shiny object syndrome will continue to ravage every aspect of your life.

Embrace The Suck

If you’ve miraculously made it this far, guess what?

Things are going to suck. Like really suck. Like make you want to go back to the starting days. You’ll long for the shiny happiness of shiny objects and the happiness it brings.

If people ever make it to this point, this is where they give up…

You know…because it’s hard…and hard things aren’t meant to be done. And you’ve got a really good story on why it’s hard – why it’s impossible.

OF COURSE ITS HARD

[click to watch video]

If it’s worth doing – it SHOULD be hard. IT’S MANDATORY.

If you quit here, you’ll never really be cured of SOS and you’re doomed to it’s lifelong sentence. However, if you decide to embrace the suck, you’ve got a chance to beat this terrible, terrible disease.

Keep Going

Yup, this again. it’s that important.

Once things suck, it’s not enough to embrace the suck and lean into the pain.

YOU HAVE TO KEEP MOVING FORWARD.

Make forward progress – no matter how slow. As David Goggins likes to say: Find a door, go through it and keep going.

Push through it all, and keep going.

FINISH

This is crucial.

FINISH. Work to an end point. Don’t leave something half-way done. FINISH IT OUT.

Now, this doesn’t mean everything is going to be a smashing success, but it does mean you’ll have a finalized product.

  • If you’re building a product, get an MVP out the door. Don’t settle for a bunch of a code and a few unfinished web pages. FINISH THE THING.
  • If you’re doing a fitness program, finish the 4/6/8/12 weeks it’s prescribed for. Don’t quit half-way through. If you skip a day, or screw up the diet once, don’t let that derail you. FINISH.
  • If you’re running a race, get across the finish line. If you just tap out at the 3 mile marker on a half marathon, why even sign up? Run, walk or crawl if you have to, but cross that finish line.

Once you do, you’ll find that the shiny newness of a project doesn’t really compare with seeing it through to the end. Sure, it’s a quick and easy high, but the payoff of doing something for the long haul is not easily beaten. Once you do this, there’s only one thing left to do.

Repeat

Once you finish your project – really finish it – chances are you’ll repeat some version of this:

“That sucked…but it was totally worth it.”

You might even want to do it again. So go. Do it again. And again. And again. You’ll realize that it’s much more rewarding than the cheap thrills of “starting.”

The real key to beating SOS is continually repeating the process as it’s quite easy to relapse into speculating on small mirrors and other shiny reflective items.

Shiny Object Syndrome

So, you might have shiny object syndrome. It’s okay. It’s not a permanent condition and it’s not fatal, but you do have to treat it.

Remember:

  1. Start
  2. Keep Going
  3. Decide
  4. Commit
  5. Embrace The Suck
  6. Keep Going (Again)
  7. FINISH!
  8. Repeat

Do what you say you’re going to do. Finish what you start. Make it happen. Get after it.


I’m back in Chicago catching up from a busy couple weeks of travel & sxsw. As I’m catching up, we’re allowing for a little bit more time if you still want to submit your 2013 New Years transformation entry.

photo credit: Images by John ‘K’

7 Habits of Highly Effective Quitters

We’re switching gears today.

Today I want to talk about those people that don’t get a lot of mentions here on the blog.

The unsung heroes.

The ones who are always right.

The ones that never get enough attention.

The realistic ones.

The quitters.

This ones for you.

And for all of you doers out there – maybe you can pick up a lesson or two from these 7 Habits of Highly Effective Quitters

7 Habits of Highly Effective Quitters

1. Don’t Even Start

The best quitters never even start. After all the best way to quit is to quit before you even start. That way you leave no question about things. If you don’t start anything, you’ll have so much more room for other activities!

activities

Seriously, the more time you waste on doing something or pursuing something you want, the less time you have for important activities like quitting projects, complaining and generally talking about how lame it is that nothing ever works out.

2. Get Really Good At Explaining Your Excuses

Now, if you’re really unfortunate, you might have some friends who want you to make yourself better.

STOOOPID.

Work on your quick draw. Have at least 5 really great excuses ready for why you didn’t start.

  • I’m tired.
  • It’s hard.
  • It’s complicated
  • It’d easy
  • You don’t understaaannnnnnnd (best one ever)

Remember, use the last one only in emergencies. Or every single time you’re questioned. Either way. Unstoppable. Win!

Another stellar option is any time someone does something they’re proud of quickly dismiss this with a flip “I could totally do that”, quickly followed up by a short list of totally legitimate reasons why it’s not worth your time because you’re better than them.

It simultaneously lets you be egotistical, diminish others accomplishments without making you actually have to do anything. 3 birds. 1 stone. Boom.

3. Believe Your Own Stories

It’s not enough to convince others about your excuses. You need to sell it to yourself.

COMMIT TO IT

You know how Christian Bale lost 60+ pounds to be in the Machinist? You need to do that. Become the person you need to be in order to sell yourself on your inability.

machinist

Forget all of your natural talents, abilities and potential if you actually applied yourself. Focus on the obstacles and convince yourself how hard you specifically have it.

Remember, the key to this is maintaining a vacuum. Here’s a few tips.

  1. Believe the world revolves around you and your happiness. If you do, life will make more sense and you can become more easily outraged at the fact that traffic doesn’t stop when you need it to and that the billions of people for some strange reason aren’t acting with your specific intersts in mind. For some reason they’re not considering YOUR NEEDS while going about their 7 billion other lives. WTF?
  2. Do your best to forget the fact that you have more opportunity and technology available to you than 90% of the world and pretty much all of human history.

Remember, your life is hard because

  • you don’t know what terms to google to figure out just about anything you could want to learn.
  • the gym is like, at least, ten minutes away from your house.
  • people might look at you weird if you try something different
  • flying around the world takes all of 12 hours. 
  • candy bars are really tempting.

Life. Is. Rough.

Stay away from news about wars, poverty and other basic things like water or education that other people struggle with on a day to day basis . Those might tempt you to think that your definition of “hard” might be slightly relative.

Lies.

Remember, this is about all about you. Whatever you do, remember that it doesn’t matter how thin the pretense for your excuse is. If you believe it to your core – it doesn’t matter if others believe you or not. You’ve already won.

4. Make Sure To Tell Others

It’s not good enough for you to quit. There’s strength in numbers so make sure to spread it around. Surround yourself with other quitters.

Hopefully, these are people who are well practiced in the art of giving up before they ever started.

If you’ve got friends who are actually trying to do something, be sure to tell them them to give up as soon as possible. Encourage them to quit quit and remind them of how hard it is. Focus on why they can’t do it and why the idea is dumb and the other countless reasons why action is pointless. Offer unsolicited advice about why it’s impossible.

If you can make them discouraged, you’ve got a good chance.

The louder you are, the better. If you have a whiney voice – practice it in the mirror. It will let people know that your reasons are really serious and emotional. Bonus points if you throw in: “I used to think that too but then I became [smarter/faster/older/wiser/better] than to believe such things. Condescending sneers are encouraged.

5. Spend Lots of Time Consuming

Every once in a while you might feel like doing something yourself.

Screw that (see item #1).

Never create anything yourself. This is a gateway drug. If you do this, you might create more things, find that they’re useful and get addicted to making things and impressing your will upon the world.

Stop. 

Fill any and all free time with mindless activities. Ideally these include Netflix, Reality TV, Celebrity Gossip, Video Games, YouTube videos and Cat GIFs.

Whatever you can do to numb your mind – do it.

If you feel the need to satisfy doing something, here’s a quick fix.

  1. Don’t do it (this is important).
  2. Google “person doing X activity”
  3. Find a website/youtube channel or other outlet of some person doing X activity.
  4. Read & Watch everything they’ve ever written. Once you’ve gone through all their content, go through it again.
  5. Breathe & Relax. You’ve successfully avoided the temptation to do something yourself. You’ll notice the dopamine start to fill your brain as you reassure yourself that, “I’m reading about people doing cool things – so I get partial credit for doing them myself.”

6. Never Try Anything New

Pick one language in one town and one thing and stick to it. Go on vacation one time a year – hopefully on a cruise so you can go to a lot of different coutnries but still experience all-you-can-eat-buffets, casinos and ‘MURICA! while never getting off the boat.

If you start to think about doing something new: immediately pre-disqualify yourself (use imaginary reasons if necessary). These new ideas are dangerous and if let them progress too far, they may lead to action. Don’t let this happen (again, see rule #1).

7. Be Really Defensive

No one has the right to challenge you. No one.

They don’t know what you’ve been through and they’re not you – so how dare they try and challenge you to change something and do it better?

It doesn’t matter if they have a good point, a different point of view or other experiences that might be beneficial to you in some way/shape/form and it especially doesn’t matter if they care about your or not.

Don’t try to listen. Instead defend your status quo to the death. It can’t get here fast enough!

Be as easily offended as possible. That way everyone will know you’re right by how outraged you get. Never even consider thinking about another point of view. That will make other people think that you think you’re wrong – which you never could be. No one can understand your unique position in life, but through sheer cunning and ingenuity, you understand everything perfectly and can dissect world problems with surgeon-like precision.

Remember: your rightness is directly correlated with how angry you can get.

If possible, avoid any actual discussion as much as possible. Better yet, if you’ve done your homework on step #4, you should be surrounded only by people who only approve of your current lack of activities – that way you never have to question yourself.

If you do this right, you’ll never even even have to interact with any of these “offensive” people, but you’ll always feel like you’re being actively persecuted by them (so you get the best of both worlds!).

Above All

Above all, remember that anytime you come to a crossroads, just quit. It’s the easiest thing in the world – and after all – life is about making things easy. I mean seriously, if it’s hard, that must mean it’s probably not worth doing.

And remember: the easy choice is always the right choice. Always.

Or…you could suck it up, decide that what you want is worthwhile, realize your excuses suck and that it’s not all about you, decide to do the hard stuff anyways, put your head down, persevere and go for it….but that sounds way too hard.

Reminder: If you want to submit your New Years transformation entry, you can do so here.

Moderation Is Overrated

Everything In moderation – especially moderation

“Everything in moderation” is my least favorite phrase on the planet. Admittedly, I have a bit of an extreme personality. When it comes to doing something, I either do nothing, or I go all out. There’s very little middle ground.

I realize everyone is not like me, but I think it’s worth while noting that this concept of moderation has been so engrained in people’s minds that it’s the default “common sense” mindset – which in and of itself, means it should be questioned.

moderation

Why So Moderate?

Why be “moderate”?

If you’re going to do something – go balls out. Really go after it. If you’ve convinced yourself to be “moderate”, check yourself and make sure it’s not for these reasons:

Moderation is Easy

Moderation is easy. If you go to work out and decide instead of sprints or something intense, you’re going to take it easy and ”jog for 10 minutes”, you can go as slow as possible.

If someone questions you on the actual value of the workout you’re doing, you can simply respond, “Oh, I was jogging – it was moderate.”

Oh…Okay.

There’s no room for argument. Even if you suck, you still have  ”defensible” argument.

It’s an easy choice.

Moderation Happens When You Don’t Know What You Want

If you don’t know what you want, it’s pretty easy to take things easy. If there’s no urgency and no goal to orient your behaviors around. It’s easy to be wishy washy and take whatever comes your way because you’re letting life happen to you.

You haven’t decided that you want X out of life and that you’re going to do whatever it takes to get it – so instead you let things fall as they may and keep ambling along moderately.

Moderation Makes Room For Failure

“I wasn’t really trying – I was being moderate.”

Being “moderate” makes room for failure. If you were actually honest and went after something as hard as you could and still failed, it hurts a lot more. You might be *gasp* embarrassed.

Being moderate is a way of preparing for failure before you actually do, so the impact doesn’t hurt so much. Unfortunately  by preparing for failure, you’re practically guaranteeing it’s going to happen.

This is a huge reason: they’re scared of failure.

You’re scared if you actually tried and gave it your all, you’d still fail (and everyone would point and laugh and think you’re stupid).

Far better it is to dare mighty things, to win glorious triumphs even though checkered by failure, than to rank with those poor spirits who neither enjoy nor suffer much because they live in the gray twilight that knows neither victory nor defeat. – Teddy Roosevelt.

(What’s even scarier still – if you go all out – you might actually succeed.)

Moderation is a Cop Out

Call it what it is. Most choices of ‘moderation” are a cop-out. A way to avoid pain and difficulty. When in reality, pain and difficulty are the only things that spur growth.

Pain & difficulty are not optional – they’re essential. No good story ever develops without pain & difficulty involved. Don’t try to “cheat” by being moderate. You only cheat yourself.

Crash Diets, Extremism & Burnouts

About the biggest proponent of “moderation’ is the idea that you’ll burn out if you go too hard for too long. Not to mention that extremism is has terrible associations with politics, religion, wars etc.

That’s not an invalid criticism.

However, no one ever talks about the dangers of moderating yourself into a standstill.

The one good thing about extremism is that you know what drives them. You know where they stand. You know what they’re going after.

In our quest for moderation, that element is often lost. Moderation isn’t a bad thing in and of itself, but becoming so moderate that you don’t have any forward motion and you simply exist is. No action. No direction. No movement.

Sure, there’s dangers to going all out, but there are very real dangers to being moderate as well.

Guess What? If you’re in a bad place in your life, you’re not going to moderately change.

If you’re 400 pounds, you’re not going to “ease” down to half your body weight. Because if you’re 50, 100, 200 pounds overweight, something is wrong. Something needs to change – drastically.

And (honestly) eating, and exercise are the last things you need to worry about. You need to fix the mental game first.

Mindset –> Nutrition –> Exercise

Your steps might be small, but your mindset shift is huge. You might not start doing 3,000 burpees a day, but at the very least, you have to wage war on your mindset.

When people see people lose 15, 30, or 70 pounds on Impossible Abs in 3-6 months, they lash out with terms like “crash diet” insinutating that people are just going to rebound and gain all the weight back as soon as the course is over. I’m sure a small percentage of people do that, but Impossible Abs is less of a case of a crash diet, than it is a complete rewiring of how you think & interact with food & exercise.

The problem is most people only see the physical change. It’s not a crash diet – it’s an exercise on waging war on your mindset through an exercise and nutritional protocol.

People like Toyah, who’ve gone through Impossible Abs are different. Sure, they might be down 20-30-40 pounds, but mentally, they are not the same person they were.

That happens whenever you run a ultra, take cold showers or lose a bunch of weight. Your physical change is one small aspect of the mental & emotional changes you’ve undergone throughout the journey (this is why I talk so much about cold shower therapy and the benefits of it).

That’s what this whole site is about: understanding that who you are is not defined by where you are now. That you’re way more capable than you think you are – but you won’t get there by hoping to moderate yourself there. You have to really go after it.

In order to do that, there needs to be a realization that something needs to change. Drastically. An all-out war on this mindset that this current iteration of your choices is acceptable. If you need to completely change your life, you have to want it – bad.

Time For War

You probably have tried being “moderate” before. It might not have worked. If “moderation” is your code word for “nothing” then throw it out. Screw moderation. Screw conventional wisdom. Change your mindset.

In cold shower therapy, people ask “how cold is cold?” Can we just do “lukewarm” water to ease into it?

My answer: no you can not.

It’s cold shower therapy. Not “kinda-chilly-shower-therapy.” Cold shower therapy. As in freezing cold – as in “water-so-cold-they-shipped-it-directly-from-antarctica-because-it-was-too-cold-for-the-effing-penguins-to-take-cold.

But whyyyyyyyyyy can’t I take a warm shower? Not a hot one, but just something that’s lukewarm?

Do you want lukewarm water? Is that how you’re going to live your life? Luke warm? Not hot? Not cold? Just “meh?”

Afraid to jump in and go balls out? Not even for a measly 5 minutes of your day? A whole .3% of your day? Point 3 percent?

If so, you’ve got bigger problems than cold water.

“Wow, he’s so moderate”, - said no one ever.

Screw this lukewarm crap.

Screw moderation.

Pick a side. It’s time for war.

Moderation Is Overrated Video

—-

photo credit: Scott Ableman

The #1 Productivity Hack In The World

productivity

Everyone wants to be more productive and get more stuff done. Productivity advice comes in droves and it seems everyone has their little piece to add. A popular video has been circulating the past year or so with Richard Branson on how he doubles his productivity.

Richard Branson’s Take on Productivity

[click to watch video]

Richard Branson is one of my favorite entrepreneurs in the world and I love that answer, but it’s not quite there. Obviously, I love fitness, and sure you might make even more happen if you’re already started and you add in exercise. However, if you’re like most people and struggling to get started, you’ll still be stuck at zero.

The #1 Productivity Hack In The World

The #1 reason why most people aren’t productive, isn’t that they’re not exercising – it’s that they don’t know what to do.

They don’t know what to do because they haven’t decided what they’re going to do.

They’re either waiting for a cue from someone or simply mulling over the pros and cons of the decisions over and over and over. You can only do that so many times until you start finding that you’re surfing the internet aimlessly, playing video games or generally being unproductive.

That’s why decision is so important.

Decision Leads To Action

Without decisions you just have potential options. You might have 2 or 3 or 10 potential options, but because you haven’t made a decision, you work a little here and a little there, but you never really make any progress because you’ve never actually made a decision.

Personal Note: I’ve been working on this the past 6 months and really focusing on where & how I spend my time. Being able to DECIDE means you’re able to eliminate things that aren’t important, focus and execute on the ones that are.

The reason why decision works so well, is that decision leads directly into action. If you decide you’re going to do something and commit to doing it, all that’s left is the doing. You already know what needs to be done, so you set aside the motivation, and become disciplined to do it.

The outcome has already been decided. You’re just waiting for reality to catch up.

Good Or Bad – It Matters Less Than You Think

The main reason people waver on decisions is that one is good and one is bad.

But, it’s often the case that most things aren’t . Some are good and some are better. There might even be a “best” decision at the time, but it can be hard to always know ahead of time with the information you have. Sometimes it’s impossible (unless you have time traveling capabilities).

So you can either sit still, suffer from paralysis by analysis and never do anything or you can can decide, take action, learn from the outcome and repeat and get closer to what you want to accomplish.

The Most Important Decision

No matter whether your decisions are good or bad, the most important decision you can make is to keep going.

Sometimes you’re going to make bad decisions. Keep going. Make better ones in the future. Sometimes you’ll make good decisions. Keep going. Make them better. Sometimes you have no idea if what you just decided to do was good or not.

Keep moving forward anyways.

You can do your homework, learn all you want, but at some point you just have to decide and take action. If (or better yet: WHEN), something goes wrong, decide to keep going and endure.

Decide. Act. Repeat and keep going.

Want to be more productive? Work on making decisions. Then execute.

The #1 Productivity Hack In The World Video

[click to watch video]

I’m doing 28 days of videos on YouTube. Catch up and ask your questions here.

photo credit: Paul Worthington
photo credit: Stuck in Customs

We’re Building A School In Guatemala ≠ Impossible

We did it.

We freaking did it.

Impossible School

I remember shooting this video in LA back in July and wondering “What the heck amI getting myself into?” Apparently the answer was: An Awesome Adventure.

The goal was $25,000. We smashed that a week early (on Christmas no less), and raised $26,406

Because of you guys, 1,000 kids in Guatemala are literally going to have the chance to do something they thought might be impossible – get an education. I really can’t accurately describe how that makes me feel. Thank you. Thank you. Thank you.

The Breakdown

A large quantity of consistent small actions can produce incredible things.

An interesting thing happened as our campaign developed.

Most campaigns are dominated by the 80/20 rule. They’ll have big, generous, flagship donors who contribute anywhere from 25% – 50% or even 75% of the goal. We didn’t have that.

That’s probably something I can work on doing as I learn more and get better at fundraising, but personally I think it’s pretty freaking awesome that we raised over $25,000 with mostly small donations.

Now small is relative, of course, we had some very generous donors, but I think the biggest overal donations were a touch over $1,000. The majority were made up of $100, $50, and $25 donations. That means a ton of people got involved and took action.

That’s pretty cool.

Things I Learned

Clarity 

Clarity is huge. Stating exactly what you want to achieve by an exact date is really important. It can be tempting to be vague when talking about doing something impossible because vagueness gives you safety. When you’re vague, you give yourself some cushion in the future in case you fail – you have a built in alibi.

Specificity makes it a hard landing. Interestingly enough, the bolder you are, the more precise your goals are, the easier it is to achieve them. Be clear. Be precise.

Deadlines

Goals without deadlines are nothing but dreams.

Always have a deadline. They have a way of creating an urgency and focused around.

Have a deadline. Make it shorter than you think you need. You might be surprised at how fast you can actually accomplish it (for more on this, see Parkinson’s Law).

The Origin of Service

Service (like most things) is more about mindset than capability.

It’s less about the amount of money than it is the idea of generosity. For some people, donating $5 takes way more than it does for other people to give $1,000. It’s not about the quantity as much as it is about the attitude of the person giving.

Anybody can donate $5. Few people will actually do it.

If you can see yourself doing something, you can do it. If you can’t see yourself doing it, usually you can’t achieve it. – David Goggins

Similarly, if you tink you can make an impact, you probably will.  If you don’t think you can, you probably won’t.

Interestingly enough, this is exactly what happens when you want to do something impossible.

If you always say “I’ll start being generous when I have X amount of dollars”, chances are you’ll never learn how to be generous in the first place – even if you have a million, billion, trillion dollars (or whatever the number is for you).

Similarly, if you always say “I’ll start doing something impossible when [insert your reason here] (ex. I know more / I’m less scared / I’m more prepared), chances are you’ll never learn how to do things that require you being ignorant, scared and unprepared and you’ll never do much of anything.

You’re probably not ready to do the things you need to be doing. Do them anyways.

Special Thank Yous

Special Thanks to the following people for stepping up big throughout the campaign.

All of them stepped up to raise more than $1500 towards the campaign.

Also, thank you to everyone else who donated or rallied their own friends & family to raise money for this.

For those of you who donated throughout the campaign, I’ve fulfilled my promise. I ran the race with a camera and shot videos throughout it giving shoutouts along the way. It’s a little on the long side (it was a long run), but if you make it through past mile 20, I start to get a little loopy and the shout outs get a little more convoluted/entertaining :) . You can click through to youtube you can skip directly to different parts. There’s a special thank you to EVERYONE (over 300 of you) who contributed in some way at the end of the video as well.

Ultramarathoning

(click on my face to watch the video in email)

What’s Next

I learned a ton from this project and it’s not done yet. We’re still finalizing all the details, but we’ll be heading to Guatemala later this year to check out the school and add some final touches.

To everyone who’s been involved with the campaign in any way: thank you. You made this happen.

This is just the beginning.

Thanks for being a part of it.

- Joel

(If you’d still like to give, you can do so here – these guys will appreciate it).

 

Impossible Ones School

 

How to do so many diverse and awesome things that people will want to punch you in the face

This is a guest post by Johnny B Truant.

My problem is that I never wanted to settle for doing any one thing. Maybe you can relate.

I mean, in business, you’re told to pick a niche. I couldn’t pick a niche. People asked me what I did, and I couldn’t tell them. For a long time, I set up websites while writing blog posts on topics ranging from triathlon training to tattoos to epiphanies that stemmed from existential angst. Somehow I was also a consultant. Somehow I also talked about punk rock and unschooling.

So for a long time, I solved my identity crisis by ignoring it. I ran marathons and wrote manifestos and did technical coaching and created a lot of training courses… and somehow I made a living, and it worked.

The only problem was that doing all of that stuff took a whole lot of time.

Becoming a triathlete took a lot of time. Building and running a business took a lot of time. I wanted to spend a lot of time with my family. And there were still so many shiny pennies yet to chase: I wanted to start a podcast; I wanted to become a published novelist; I wanted to start a nonprofit. I even wanted to build a community of people who were as crazy as I was.

It’s hard enough to pursue any one of those things, and I wanted to pursue them all. And everyone knows it’s impossible for one person to do all of that stuff.

But I didn’t know that. So I did it anyway.

I’m here today to show you how to do the same — to pursue all of your passions, and to accomplish so much awesome stuff that people may hate you a little bit.

Who I am and what I do

The list that follows will look like I’m bragging. I promise that’s not my intention. I just want to set the stage, to show you what can be done if you just keep plugging away, and if you learn to be smart about how you chase what matters to you.

So with that said, here’s what I do:

  • I run a popular blog and the six-figure business behind it. That includes writing posts, creating courses, doing all the marketing, making multimedia and written content, you name it.
  • I host two weekly podcasts and am planning to start a third.
  • I run a large and thriving online community. (It grew out of a really popular, viral manifesto I published this summer called How To Be Legendary, and man did that take forever to write.)
  • I participate in endurance events. For instance, last summer, I did an Olympic triathlon (my first tri, which I did with Joel, by the way), a half Ironman triathlon, a bike century, and a marathon, all during a two-month period of time.
  • My wife and I homeschool our two kids. This involves a lot of going to museums, science centers, field trips, etc. (I go on as many as I can, because sometimes they get to play with robots.) There’s also swim lessons, soccer, and Cub Scouts.
  • In September, I took a brand-new idea and turned it into a published novel in 29 days. In October, I did the same with the sequel. I’ll finally finish a larger work during November and should have three more novellas published by the end of the year. (In 2013 I plan to release two a month, maybe more, some of which will be co-written with a partner.) I also wrote five guest posts this month in addition to the posts on my own blog.
  • I created a site and an organization called The Badass Project that’s dedicated to so-called “disabled” people who are WAY more “able” than the rest of us. We even did a huge online conference for it at the beginning of this year.
  • I go to the gym three times a week and am a fairly serious amateur weightlifter. I’ve done that for almost 20 years now, but I got serious enough this summer to hire a trainer and get the six-pack I’ve always wanted.
  • But because I’m a family man, I also stop working every day at 6pm sharp and don’t work on weekends. My wife and I have date night on Tuesdays, and we try to get away for weekends alone every so often. During the summer we take five or six vacations, some short and some long.
  • And because I’m secretly a big screw-off, I regularly take huge chunks of time in the middle of my work day to do things like take walks, play mini golf with the kids, play Dance Dance Revolution, get massages that are painful and not at all relaxing, go to the park with the kids, and sometimes bum around at Target so that my son can check out the toys. We also spend every Monday at Barnes & Noble, reading.

Now, I know what you’re probably thinking: there simply isn’t enough time in the week for all of that — especially considering I do most of it (and ALL of the “work stuff”) before 6pm on weekdays. Looking it over now, even I don’t totally understand how I fit it all in.

But let’s try to figure it out.

10 steps to accomplishing so many cool things that other people will kind of want to punch you in the face

By the numbers, here’s what I’ve learned about producing results across a wide spectrum of pursuits… and how you can do it too.

1. Take small steps and be patient.

Worst productivity tip ever, right? Well, it’s the most important. I sure as hell didn’t start out doing all of that stuff I listed above. At the beginning of my online business around four years ago, I pretty much did three things: worked on projects that mostly failed, slept, and panicked. Sometimes I could multitask and panic while doing one of the other two. Those were banner days.

When I started, there was just the blog. Then there was a better blog. Then I started offering one service to the few people who came by my site. Then I added another service. Then I improved the design of the blog and refined my services. Then I started creating products and courses. The podcasts came years later — first one, then the other, and the membership community is most recent of all.

At first we didn’t homeschool. We didn’t have the guts or the emotional grounding to do so.

When I started my business, I wasn’t writing fiction. Only when the business started to operate more smoothly did I get back into it. And when I started writing fiction again, I wrote slowly. I had to learn how to get as fast as I’ve gotten, and it took time. My belief had to build, too… and recording a weekly podcast with two very productive writers helped me to develop that belief — week by week, day by day.

Which brings me to a harsh truth. It’s harsh, but it’s true. And it’s this: If your ideal list or ideal life is at all ambitious, it will take you years (at the minimum) to get there.

We have an instant-results mentality these days. That mentality ruins dreams because people think that slow progress equals failure. Slow progress does not equal failure. Slow progress equals success. You need to learn to make small improvements each and every day, and to be patient.

2. Understand that it’s hard to start new things, but it’s easy to keep things rolling once they’re started.

It was really hard to create all of the nuts and bolts and all of the copy and all of the design on my website. But once it was up, it was up, and at that point all I had to do was to tweak it from time to time.

It was really time-intensive and confusing to start a podcast. But once that podcast was created, keeping it going became very easy and didn’t take much more than an hour a week. Creating my second podcast was much easier than the first because I didn’t have to learn it all again.

Homeschooling was tricky to figure out, but once we decided to unschool, it became easier because we realized we didn’t have to spend hours and hours each day composing and reviewing lessons. School takes less time when life is your school. We can’t exactly set it and forget it like a Ronco rotisserie, but it’s not as time-intensive as we used to think.

It took an absolute crap-ton of time to write my How To Be Legendary manifesto and to build and launch the accompanying Everyday Legendary membership community. But once everything was set up and I had my marketing system in place, I began adding around a thousand new subscribers to my mailing list each month. The community began growing with almost no additional ongoing effort.

When I started writing fiction again, it took a lot of experimenting to learn my own best process and the mechanics of how to publish books. But once I figured it out, publishing books became a simple (though not always easy) matter of scheduling an hour of time somewhere for every 500 words I wanted to publish.

Start something new, and then find the efficiencies. It’s a lot easier to keep a stone rolling than to get it started.

3. You don’t have to do it all at the same time.

I cheated a little in giving you my big list above. It’s all totally true, but you probably assumed I’m doing all of that stuff all of the time. I’m not. So for instance, this year I haven’t done any endurance events, and last year I didn’t write any new novels.

One of the big tricks to accomplishing a lot is to rotate your projects. It’s true that there are only so many hours a day, and some projects simply require you to put in the time — so you can only work on so many of those at once.

Endurance training is like that. I’m not a fast runner, so a 20-mile marathon training run takes me nearly four hours. Writing a book in a month is like that. I mostly write short books around 40,000 words each, and those take around 80 hours from idea to publication, so if I want to finish one in a short period of time, it’s going to be a crazy-busy few weeks. Starting anything new (see #2 above) is also like that.

Today, in my “work life,” I can comfortably do two podcasts, run a business and a blog, head a membership community, write books, and do a handful of other things because the only project on my current list that takes much time is the writing. Even if I write for five hours a day, I still find myself with hours and hours and hours free even in the middle of those work days.

Then, I can fill those remaining hours with whatever time-intensive thing I want: starting something new that will become easier once it’s begun, putting in hours training for a triathlon, or playing mini golf with my kids. But I don’t try to do all of those time-sucking pursuits at the same time. You have to rotate, and you have to mix and match leveraged projects with non-leverageable ones.

4. Get up early

I stop working at 6pm sharp, and I don’t work weekends. But while it may sound impressive that I get so much done during my “work day,” what I haven’t said is that I start working at 6am at the latest. That means that I get five 12-hour workdays each week, for a grand total of a 60-hour work-week.

Sometimes that’s not enough time. When I was doing all of my endurance training, I had to fit in maybe 15 additional hours each week of running, biking, and swimming. Because I refused to invade family time after 6pm, the only other choice was to go earlier, and I ended up doing most of my running in the middle of the night. It wasn’t rare to begin my longest runs at 3am, wearing a headlamp and a flasher. Those runs were great. It felt as much like exploration as exercise.

When I was writing two books in two months, I routinely got up at 4am. The feeling of getting a few thousand words on the page before the rest of the world even considers dragging ass out of bed is amazing.

I know that I’ll get a ton of disagreement on this point, but I think sleep is overrated. Sleep pisses me off. It bothers me that I have to spend so much time unconscious, so I squeeze it and shortchange it when I can. The best thing I ever did for my productivity was to start getting up at 6am instead of 8am. Pushing it even earlier for short periods of time whenever I can has magnified my results even more.

5. Do things that excite you

Hey, who wants to get up at 4am to work on the boss’s annual sales report? Yay!

Not exactly, right?

I hear you. I couldn’t force myself to do any of this if it didn’t excite me. Last winter and summer, the idea of running marathons and triathlons excited me. I subscribed to triathlon magazines. I read book after book about running. I spent hours scheduling my training on my calendar. I scrutinized my nutrition plan. I plotted routes on the GMaps pedometer and drove those routes in my car. I dreamed about my progress. When 3am came on the days of those long runs, I was genuinely thrilled to get out there and get at it. I never forced myself to run. It was always a joy.

Then, after I ran the Columbus marathon (the last of my four-event tour), that excitement went away. For a while, I tried to schedule more runs and more training. I forced myself to get up early so that I could continue to get it all in, but it was drudgery. So I let it go.

Today, writing books excites me. Building my business excites me.

Even if you have a 9 to 5 job, that’s only eight hours a day. I play with twelve. You can find the time, so I suggest you find it, and use those hours to pursue something that gives you chills… and then watch what happens.

NOTE: There’s a fine line here between being rotating projects and being totally ADD, flitting from activity to activity without actually accomplishing anything. I propose that shipping is where you should draw that line. If you never ship, you’re being resistant and flitty. If you ship (accomplish something) before moving to something new, you’re being a Renaissance Man or Woman. It’s not a perfect system, but what the hell; it’s the best I can come up with.

6. Use the 80/20 rule

Look at the first two things on my list: my blog-based business and my two podcasts. Most people understand how to train for an event and spend time with their kids, but most people are totally intimidated by business and technology. I’d guess a handful of people reading my list got hung up on the first two items, thinking that just those two items would consume all of their time.

And at first, as I said in #1 and #2, those things did take all of my time. But in my opinion, there are two things you should do as you grow any endeavor that you plan to keep doing for the long-term: 1) make it bigger or better, and 2) find ways to do it more efficiently. That means more production AND less time. So while those things used to consume all of my time, they no longer do. The core of my business today actually requires a very small hourly investment.

Why? Because I obey the 80/20 rule. I do the 20% of activities that produce 80% of the results.

For instance, I write on my blog between one to three times per month, with three posts a month being rare. A lot of bloggers write several times per week. But in my mind, that’s spending 80% more time in the hopes of snagging that last 20% of results. My readers respond better to a few awesome posts than a lot of mediocre ones anyway. As a reader, wouldn’t you?

I also check my email only twice a day, minimize time spent on social media, and avoid chasing the latest “amazing ninja trick.” I haven’t so much as looked into Pinterest or LinkedIn and don’t plan to. For my business, those items aren’t in the top 20%. I focus on my top 20%… and doing so takes a whole lot less of my time.

7. Use leverage

Hire an assistant as soon as you can. Seriously. Even if you don’t run a business, find help to do things that still need to get done even if they’re not in your top 20% (see above).

Here are some ways I use other people’s leverage to get stuff done without doing it myself:

  • I produce two hour-long podcasts each week. Do you know how much time I spend on them? Two hours a week. I record them in one take, adding music and effects live, so that they don’t require editing. When we’re done, I dump the audio files into Dropbox. My assistant does the rest.
  • I also have two partners on those podcasts, which makes them much easier to conduct, and we can spread around any remaining work. I’m also partnering on a series of books, meaning I’ll spend half as much time writing them as I otherwise would. I’ve partnered on several of my courses and products. Sometimes, two heads really are better than one.
  • We have two young kids, two big hairy dogs, and three cats, so our house is very big on entropy. Because the house needs to get clean somehow and neither my wife nor I want to do it, we hired a cleaner. I’m not talking about a maid. I’m talking about someone we found on Care.com for ten bucks an hour. A clean house and peace of mind costs us all of thirty dollars a week. BEST. SPEND. EVER.
  • I found my assistant Natalie on HireMyMom.com, and Natalie does all the little stuff required to make my business run. She is absolutely essential to me and my production, because that “little stuff” used to take up untold hours of my time. Assistants aren’t free, but they’re not as costly as you probably think they are, either. When I factor in my real results instead of just money, what I pay Natalie is the bargain of the century. There is no question that what I pay her comes back to me ten- or twenty-fold in profits, lack of stress, and simple quality of life.
  • I also use technological assistance to communicate better with my assistant. How meta is that? Natalie set up a Simple Voice Box (free), and I put the number into a speed dial icon on the desktop of my phone. This allows me to dictate instructions to her at any time of day or night, without having to type it out or worrying about ringing her phone. I also sometimes use Voice On The Go to respond to emails by voice, forwarding them to Natalie first so that she can fix the hideous (and often hilarious) transcription errors.

P.S: If all of this sounds complicated — and if you can’t imagine how you’ll ever develop the systems I’ve described — then I urge you to scroll up and read #1 again.

8. Multitask. Also, don’t multitask.

There are things that it makes sense to multitask on. I just mentioned how I sometimes answer email using Voice On The Go. I often do that while driving, via a Bluetooth headset.

Another way: I spent a few months this year in fat-loss mode because I wanted six-pack abs (I know, call me conceited), and my trainer Roger explained that one of the key components of fat loss is low-intensity activity like walking. Now, I like to take quiet walks alone to generate ideas, but sometimes walks (or Dance Dance Revolution, which Roger also endorses) don’t fit easily into my schedule. So I put a treadmill desk in the basement, and sometimes I walk while I work. Oh, and this might be a good time to mention that I’m writing this post while strolling along at 2.5 MPH.

But in general, aside from obvious things like the above that involve non-competing parts of your brain or body, I think multitasking is a bad idea. Most people can’t truly do two things at once, so what looks like “multitasking” is actually alternating between different tasks. You don’t hold a Skype chat while working. What you do is interrupt your work to read and reply to a chat message, and then you try to work until a new message interrupts you again.

Most if not all of us should focus on one task at a time. Try things like the Pomodoro Technique, where you focus on one thing and one thing only, do it intensely, and don’t look up until it’s time to stop. I’m kind of hardcore about this. I advocate closing the door and refusing to open it, wearing headphones, and scheduling stuff on your calendar that you must obey under penalty of death. Or at least severe ridicule.

As a parting shot on this point, here’s a maxim I strongly suggest you get tattooed on your arms: Work time is work time, and play time is play time.

In other words, define your work hours however you want, but then stick to them and WORK at those times as if there was a gun to your head. Don’t screw around. Don’t take “fun” phone calls. Don’t check email. If you want to schedule breaks, go ahead… but schedule them. Don’t take breaks because you’re bored, or tired, or feeling resistant.

And on the flip side, don’t work outside of your defined work times. Don’t sit on the couch and work on that project if it’s outside your blocks. Professionals don’t blur the lines, because if you do, it’s too easy to fool yourself and to cheat.

9. Experiment with crazy stuff to see if it works for you

One of the smaller reasons I’m so productive is that I don’t eat until 3pm. I am in no way saying that you should do the same (it’s called intermittent fasting, by the way), but I will say that it without question works for me, right down to the insanely good set of lab results I just received. Preparing and eating food takes a lot of time, and I’d rather work or hang out with my kids or… or do anything else, unless it’s a fun family meal.

I won’t say you should do it, but if it intrigues you, I think you might as well give it a shot. I also think that if you’re interested in some kind of a weird chair or desk setup, you should try it. If you like my treadmill desk idea, you should try it. If you think you might work best in the middle of the night, you should give it a shot. I even experimented with biphasic sleep. (That one wasn’t for me, unfortunately.)

If you think something might work better for you than something more typical, give it a shot and see if it helps or hinders you. Screw what other people think is normal or acceptable. Who’s living your life? You, or your mother?

And lastly, to get the big picture…
10. Get clear about what you’re really after

What do you really want? If you say “money,” you’re wrong. Nobody wants money. Everyone who says they want money actually wants what they think money will provide.

The blind pursuit of money handicaps a ton of people and keeps them in bondage — and away from their true desires — when there is absolutely no reason for that to happen.

Take me for example. I want to write books, so I write books. Mission accomplished. Do you see how that goal doesn’t require anything other than for me to find a few hours to sit down and write? I happen to have my own business and can make my own schedule, sure… but do you really think that if I worked ten hours a day hauling garbage that I would be UNABLE TO WRITE? That’s insane.

A lot of people seem to have this plan: make a ton of money (possibly at their job and possibly not), then quit or retire to pursue their passions. But somewhere along the way, they get lost. They think it’s the money that matters, and forget that the real end goal is the pursuit of passions. Money isn’t at all necessary for many passions. There’s no reason not to do both right now.

Let’s say you want to paint. So paint. Get up an hour earlier and paint. You can do that right now; you don’t have to make any more money or quit your job.

This “focus on the ends, not the means” thinking is why I’m such a fan of minimalism, even though I only manage to implement it at a 101 level. If you don’t spend much, then you don’t need to make as much… and you’ll automatically have more freedom.

So for instance: I’m doing well, but I wouldn’t say I’m rich. The reason I can do what I want, when I want is due in part to the fact that my family is very low-maintenance. My wife and I almost never buy new clothes for ourselves because we simply don’t care. I used to want a nice watch, but then I realized how asinine that was. The many vacations we take are to a small cottage on Lake Erie, and they cost us almost nothing.

My friend Lee Stranahan once gave some sage advice. He was talking about how he used to want a nice car, or even just a fancy minivan for his family with the dual DVD system for the kids. And then he said, “What I realized is that eventually, your car just becomes your car.”

That applies to everything. How much “fancy” do you really need, when most of it just ends up becoming things you take for granted?

Look: Here’s the thing.

I guess I do a lot of things. I guess. But it doesn’t feel like a lot, because I’ve slowly added one thing and then another, and I’ve only added new projects when the load of I was already doing became comfortable.

That’s the trick. That’s the secret behind doing a million different things and doing them well: You add a tiny bit of newness at a time, and you improve the way you’re doing what’s currently on your plate a little bit every day. You leverage more; you accomplish more with less. You take your time and develop systems. It shouldn’t feel overwhelming, because you’re doing it slowly. It’s like building a muscle. You don’t go in able to lift twenty pounds today and expect to lift two hundred next week. You understand that it’s going to take some time.

If you build slowly — and if you stubbornly refuse to be put in the box that niche thinking says you should be in — you’ll soon find people wanting to punch you in the face for accomplishing so much cool stuff.

You might want to start wearing a hockey mask.

About the Author: Johnny B. Truant is the author of How To Be Legendary: A Realistic Guide to Being the Superhuman You’re Supposed to Be, which you can download for free.

26 Point Tuesday

I never really knew much about running when I started. In fact I used to (and still do at some points) hate it. I didn’t enjoy it for most of my life and actually threw javelin on my college track and field team so I could hang out with my track buddies without having to run. I hated it that much.

I just started to do it as a byproduct of triathlons and like I said, I really didn’t know much. I had run exactly 1 5k about 6 months before before I started my blog and really only knew about the marathon as far as distances go. I didn’t know if I’d ever run one (it sounded like a pretty far distance), but I figured I might do it eventually – just because it was there.

Then, last year, I did my first one – wow. That was tough, but I did it. That was it I figured.

No need to do that again. But of course, I did again and again. And I started to realize how much more there was to running.

Once you start to dive into that rabbit hole, you start to see how far it goes.

It’s sort of like learning a language.

The deeper you get and the more you know, the more you realize just how little you actually know.

I began to realize that there are marathons and then there are ultra marathons. There are 100, 200, 300 miles races. There are Ironman, Double Ironman and Triple Ironman races. And people like David Goggins do them in their sleep.

It’s mind boggling. Staggering really.

You begin to ask yourself: What is a marathon?

It’s 26.2 miles. 42.16km.

There’s nothing special about 26.2. In fact it’s sort of an odd distance.

Its the distance some guy ran about 2500 years ago between Athens and Marathon in Greece and a bunch of people decided to commemorate the event & create a bunch of races inspired by it.

There’s nothing wrong with that, but at some point you realize it’s an arbitrary number. It’s a good goal, but it’s nowhere near the limit of what you can do as a person.

And you can go beyond it. You can do things that you literally never ever thought you could do (or, for that matter, even knew existed).

And when you start to do that, the things you used to think were incredible become mundane. You realize when you’re training for an ultra that the 26.2 miles you used to think was a massive event, isn’t.

It’s just Tuesday.

And you start pushing a whole new set of limits.

Adventures In Wadi Rum

Wadi Rum ATVOne of the major goals of this blog is to live a story worth writing about. That involves quite a few different adventures and experiences. A few months ago I spent 8 days in the country of Jordan – here’s one of the adventures I had there.

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Wadi Rum might be one of my favorite places on earth. Over the course of 24 hours, we went on a jeep tour throughout the desert, went skydiving on mars. On our way back to the desert waiting tent where we waited for our skydiving videos to be processed, we passed about 20 atvs parked next to the side of the building.

They piqued my curiousity and considering we had some time to kill, I started poking around trying to find more information about the atvs at the various buildings and tents in the area.

Then I did something really radical: I asked. 

As it turned out, the atvs only cost $35/hour and conveniently, we had just about that much time before our skydiving videos were ready.

Sean and I looked at each other and nodded.

“Lets do it.”

Another good choice. A few minutes later we jumped on the atvs, strapped on our helmets and went after it.

The next hour we spent cruising through rock formations and bombing down sand dunes. It was amazing – I could spend a few thousand words talking about the entire experience, but instead I strapped a GoPro to my chest to give you a first-hand look of what it was like.

 

[click here to watch the video in email] 

The ATV adventure was the biggest surprise of the trip. And yes, it was as awesome as it looked (probably even more so).  Between skydiving on the moon and ATVing across the desert, Wadi Rum might be my favorite adventure destination on earth.

I can’t wait to go back.