Do You Suffer From Shiny Object Syndrome?

Shiny Object Syndrome

Do you suffer from shiny object syndrome?

Are you easily distracted by “shiny” new ideas?

Are you constantly starting new ideas only to move on to the next one as soon as it gets hard?

Do you only ever make it through 50% of a fitness program, before ditching it for the bigger, better, coolest program out there (only to do the exact same thing 50% of the way through).

Well, chances are you have shiny object syndrome. Don’t worry, it’s not fatal, but it can cause you to run in circles while feeling constantly busy and never quite achieving anything.

Never fear, as a former sufferer, I’ve beaten this incapacitating sickness and I’ve got you covered.

Shiny Object

What Is Shiny Object Syndrome?

Shiny Object Syndrome (Objectivius Shinium Syndromus) is defined as the attraction to objects that exhibit a glassy, polished, gleaming or otherwise shiny appearance. Something as simple as a reflection in your peripheral vision may easily distract your attention. Over time, you’ll find that your attention to said object is directly correlated to it’s shininess and your attention fades as the shininess wears off.

How Do I Know If I Suffer?

Here’s a list of characteristics associated with shiny object syndrome. Keep in mind: this is not an exhaustive list, and this isn’t the end all be all, but it is a start.

  • You have 100 domain names and no built-out websites.
  • You train for 2 or 3 big races a year, but always end up having something else come up at the last minute and don’t do the race.
  • You have 20 business ideas on paper, but no businesses.
  • You go to hackathons and startup weekends, but you never build a product.
  • You work change workout routines every two weeks, because you gotta keep yourself on your toes and there’s no reason to stick a workout regimen for more than 3 weeks…ever.

You constantly start things, but never finish them.

Is this you? Well, you’re not alone, MILLIONS (probably closer to BILLIONS) of people suffer as well. You don’t have to go through this alone.

How Can I Prevent It?

So, you want to prevent SOS? Here’s a step by step guide to avoid and prevent this very real and contagious condition.

Start

Chances are you’re probably already good at this, but it’s important that you need to do this anyways. You can’t stop if you don’t start.

So freaking start already.

Keep Going

Victims who suffer from SOS often find themselves continually “starting” things – doing the easiest possible thing to constitute “starting.”

Unfortunately, too many sufferers of SOS get caught in the starting spiral which looks something like this:

Start –> Start Over –> Start Again –> Keep Starting

Don’t get caught in the starting spiral! Keep going and then you have to do something really, really important.

Decide

This is where most people screw up. They don’t mean to really, but often this mistake is made more through neglect than intentionally.

The mistake made is the lack of decision. They never decide what they’re going to do.

This frequently causes indecision, paralysis and uneasiness of the future, since you’ve left it up to chance.

The failure to make a decision is often followed by bouts of procrastination, followed by guilt of said procrastination, followed by even more procrastination.

To cut of the head of this ugly beast, simply watch this video and follow the instructions.

The #1 Productivity Hack In The World

[click to watch video]

Make a decision. Decide what you want to do, then decide to do whatever it takes to actually do it.

Commit
This follows the decision immediately so much so that it’s not always recognized as a separate fact.

The main factor here is action.

Do you follow your decision up with action or not?

You’ll find that as soon as you take action on a goal, you’re committed.

If you decide but never do anything about it, you might as well not have decided to do anything at all (because you’re not really doing anything at all), you’ll find shiny object syndrome will continue to ravage every aspect of your life.

Embrace The Suck

If you’ve miraculously made it this far, guess what?

Things are going to suck. Like really suck. Like make you want to go back to the starting days. You’ll long for the shiny happiness of shiny objects and the happiness it brings.

If people ever make it to this point, this is where they give up…

You know…because it’s hard…and hard things aren’t meant to be done. And you’ve got a really good story on why it’s hard – why it’s impossible.

OF COURSE ITS HARD

[click to watch video]

If it’s worth doing – it SHOULD be hard. IT’S MANDATORY.

If you quit here, you’ll never really be cured of SOS and you’re doomed to it’s lifelong sentence. However, if you decide to embrace the suck, you’ve got a chance to beat this terrible, terrible disease.

Keep Going

Yup, this again. it’s that important.

Once things suck, it’s not enough to embrace the suck and lean into the pain.

YOU HAVE TO KEEP MOVING FORWARD.

Make forward progress – no matter how slow. As David Goggins likes to say: Find a door, go through it and keep going.

Push through it all, and keep going.

FINISH

This is crucial.

FINISH. Work to an end point. Don’t leave something half-way done. FINISH IT OUT.

Now, this doesn’t mean everything is going to be a smashing success, but it does mean you’ll have a finalized product.

  • If you’re building a product, get an MVP out the door. Don’t settle for a bunch of a code and a few unfinished web pages. FINISH THE THING.
  • If you’re doing a fitness program, finish the 4/6/8/12 weeks it’s prescribed for. Don’t quit half-way through. If you skip a day, or screw up the diet once, don’t let that derail you. FINISH.
  • If you’re running a race, get across the finish line. If you just tap out at the 3 mile marker on a half marathon, why even sign up? Run, walk or crawl if you have to, but cross that finish line.

Once you do, you’ll find that the shiny newness of a project doesn’t really compare with seeing it through to the end. Sure, it’s a quick and easy high, but the payoff of doing something for the long haul is not easily beaten. Once you do this, there’s only one thing left to do.

Repeat

Once you finish your project – really finish it – chances are you’ll repeat some version of this:

“That sucked…but it was totally worth it.”

You might even want to do it again. So go. Do it again. And again. And again. You’ll realize that it’s much more rewarding than the cheap thrills of “starting.”

The real key to beating SOS is continually repeating the process as it’s quite easy to relapse into speculating on small mirrors and other shiny reflective items.

Shiny Object Syndrome

So, you might have shiny object syndrome. It’s okay. It’s not a permanent condition and it’s not fatal, but you do have to treat it.

Remember:

  1. Start
  2. Keep Going
  3. Decide
  4. Commit
  5. Embrace The Suck
  6. Keep Going (Again)
  7. FINISH!
  8. Repeat

Do what you say you’re going to do. Finish what you start. Make it happen. Get after it.


I’m back in Chicago catching up from a busy couple weeks of travel & sxsw. As I’m catching up, we’re allowing for a little bit more time if you still want to submit your 2013 New Years transformation entry.

photo credit: Images by John ‘K’

How To Submit Your 2013 New Years Contest Entry

Calling All Contest Finishers

Almost exactly two months ago we launched the New Years Contest To End All New Years Contests.

If you don’t quite remember it, the gist is that EVERYONE wants to use the New Year to start getting in better shape. I wanted to help people actually DO that. So I decided to bribe you.

More and more I’m realizing that my real goal is to remove any and all excuses you have from working out and/or doing the things you really want to do be doing. If that requires bribery, than so be it. So I bit the bullet, and launched a contest featuring a slew of ridiculous prizes.

And…the response has been incredible. Hundreds of people began Impossible Abs and thousands (yes, thousands with a T), picked up the No Excuses Workout. Not only that, but halfway through the course, I sent out an email just checking on people and surprisingly people were sticking with it (unfortunately many fitness programs have an incredible fall-off rate of people picking up and stopping as soon as it gets hard. Case in point: is your gym empty yet? Surprisingly, we’ve seen an incredible amount of people sticking with the program – which is about the best thing a program creator can hear :) .)

But, now the 8 week challenge is over. It’s time to share your story (if you stuck it all out).

Prizes Up For Grabs

First Place

Second Place

Third Place

How To Get In On It

Submit Your Story

First up, submit your story here

http://impossiblehq.com/story

We’ll be considering entries for the next 7 days – until March 10th, 2013 at Midnight EST). After that, you can still submit your story, but it won’t be eligible for these prizes (although I’d still love to hear them). Please note: for the sake of our sanity & keeping track of everything, we’re only considering entries that are submitted through the above link.

Tips on Submitting Your Entry

I’m expecting a flood of submissions. I’m going to read every single one, but if you want, here’s how you can stand out from the crowd.

Your Physical Changes

How did you change physically? Did the program actually work? Remember, details are good and photos are great. If you have numbers as far as weights/measurements, etc – even better. Also, if you’ve noticed energy level changes or other physical-related changes or improvements, this is where you let me know.

Beyond The Physical

One of the reasons I focus on physical challenges is because I believe they have the greatest ability to help shape, impact and change people in a real, undeniably, visceral way. If the 8 week challenge has been challenging you beyond just the fitness component, be sure to let me know.

What’s Next?

8 weeks is a good start, but the contest isn’t the end – it’s just the beginning. What’s next for you and your story? What are you going to be relentlessly pursuing from here forward? How has Impossible Abs helped you forward in that respect?

The Ripple Effect

Who’s going to be different because you’re different? How are you going to pass it along?

Details & honesty are more important than creativity or clever phrases. Results of course, speak the loudest of all.

Thank You

Again, to everyone who participated in the contest – I want to say thanks – not only for taking me up on this challenge – but for putting action to the words that people so easily toss around.

Remember, you have the next 7 days to submit your story here.

Share Your Story Here

BOOM.

Moderation Is Overrated

Everything In moderation – especially moderation

“Everything in moderation” is my least favorite phrase on the planet. Admittedly, I have a bit of an extreme personality. When it comes to doing something, I either do nothing, or I go all out. There’s very little middle ground.

I realize everyone is not like me, but I think it’s worth while noting that this concept of moderation has been so engrained in people’s minds that it’s the default “common sense” mindset – which in and of itself, means it should be questioned.

moderation

Why So Moderate?

Why be “moderate”?

If you’re going to do something – go balls out. Really go after it. If you’ve convinced yourself to be “moderate”, check yourself and make sure it’s not for these reasons:

Moderation is Easy

Moderation is easy. If you go to work out and decide instead of sprints or something intense, you’re going to take it easy and ”jog for 10 minutes”, you can go as slow as possible.

If someone questions you on the actual value of the workout you’re doing, you can simply respond, “Oh, I was jogging – it was moderate.”

Oh…Okay.

There’s no room for argument. Even if you suck, you still have  ”defensible” argument.

It’s an easy choice.

Moderation Happens When You Don’t Know What You Want

If you don’t know what you want, it’s pretty easy to take things easy. If there’s no urgency and no goal to orient your behaviors around. It’s easy to be wishy washy and take whatever comes your way because you’re letting life happen to you.

You haven’t decided that you want X out of life and that you’re going to do whatever it takes to get it – so instead you let things fall as they may and keep ambling along moderately.

Moderation Makes Room For Failure

“I wasn’t really trying – I was being moderate.”

Being “moderate” makes room for failure. If you were actually honest and went after something as hard as you could and still failed, it hurts a lot more. You might be *gasp* embarrassed.

Being moderate is a way of preparing for failure before you actually do, so the impact doesn’t hurt so much. Unfortunately  by preparing for failure, you’re practically guaranteeing it’s going to happen.

This is a huge reason: they’re scared of failure.

You’re scared if you actually tried and gave it your all, you’d still fail (and everyone would point and laugh and think you’re stupid).

Far better it is to dare mighty things, to win glorious triumphs even though checkered by failure, than to rank with those poor spirits who neither enjoy nor suffer much because they live in the gray twilight that knows neither victory nor defeat. – Teddy Roosevelt.

(What’s even scarier still – if you go all out – you might actually succeed.)

Moderation is a Cop Out

Call it what it is. Most choices of ‘moderation” are a cop-out. A way to avoid pain and difficulty. When in reality, pain and difficulty are the only things that spur growth.

Pain & difficulty are not optional – they’re essential. No good story ever develops without pain & difficulty involved. Don’t try to “cheat” by being moderate. You only cheat yourself.

Crash Diets, Extremism & Burnouts

About the biggest proponent of “moderation’ is the idea that you’ll burn out if you go too hard for too long. Not to mention that extremism is has terrible associations with politics, religion, wars etc.

That’s not an invalid criticism.

However, no one ever talks about the dangers of moderating yourself into a standstill.

The one good thing about extremism is that you know what drives them. You know where they stand. You know what they’re going after.

In our quest for moderation, that element is often lost. Moderation isn’t a bad thing in and of itself, but becoming so moderate that you don’t have any forward motion and you simply exist is. No action. No direction. No movement.

Sure, there’s dangers to going all out, but there are very real dangers to being moderate as well.

Guess What? If you’re in a bad place in your life, you’re not going to moderately change.

If you’re 400 pounds, you’re not going to “ease” down to half your body weight. Because if you’re 50, 100, 200 pounds overweight, something is wrong. Something needs to change – drastically.

And (honestly) eating, and exercise are the last things you need to worry about. You need to fix the mental game first.

Mindset –> Nutrition –> Exercise

Your steps might be small, but your mindset shift is huge. You might not start doing 3,000 burpees a day, but at the very least, you have to wage war on your mindset.

When people see people lose 15, 30, or 70 pounds on Impossible Abs in 3-6 months, they lash out with terms like “crash diet” insinutating that people are just going to rebound and gain all the weight back as soon as the course is over. I’m sure a small percentage of people do that, but Impossible Abs is less of a case of a crash diet, than it is a complete rewiring of how you think & interact with food & exercise.

The problem is most people only see the physical change. It’s not a crash diet – it’s an exercise on waging war on your mindset through an exercise and nutritional protocol.

People like Toyah, who’ve gone through Impossible Abs are different. Sure, they might be down 20-30-40 pounds, but mentally, they are not the same person they were.

That happens whenever you run a ultra, take cold showers or lose a bunch of weight. Your physical change is one small aspect of the mental & emotional changes you’ve undergone throughout the journey (this is why I talk so much about cold shower therapy and the benefits of it).

That’s what this whole site is about: understanding that who you are is not defined by where you are now. That you’re way more capable than you think you are – but you won’t get there by hoping to moderate yourself there. You have to really go after it.

In order to do that, there needs to be a realization that something needs to change. Drastically. An all-out war on this mindset that this current iteration of your choices is acceptable. If you need to completely change your life, you have to want it – bad.

Time For War

You probably have tried being “moderate” before. It might not have worked. If “moderation” is your code word for “nothing” then throw it out. Screw moderation. Screw conventional wisdom. Change your mindset.

In cold shower therapy, people ask “how cold is cold?” Can we just do “lukewarm” water to ease into it?

My answer: no you can not.

It’s cold shower therapy. Not “kinda-chilly-shower-therapy.” Cold shower therapy. As in freezing cold – as in “water-so-cold-they-shipped-it-directly-from-antarctica-because-it-was-too-cold-for-the-effing-penguins-to-take-cold.

But whyyyyyyyyyy can’t I take a warm shower? Not a hot one, but just something that’s lukewarm?

Do you want lukewarm water? Is that how you’re going to live your life? Luke warm? Not hot? Not cold? Just “meh?”

Afraid to jump in and go balls out? Not even for a measly 5 minutes of your day? A whole .3% of your day? Point 3 percent?

If so, you’ve got bigger problems than cold water.

“Wow, he’s so moderate”, - said no one ever.

Screw this lukewarm crap.

Screw moderation.

Pick a side. It’s time for war.

Moderation Is Overrated Video

—-

photo credit: Scott Ableman

How To Get Motivated To Workout

motivationThe #1 question that I consistently get is:

“HOW DO I GET MOTIVATED TO DO SOMETHING?’

The most common variation of this how do I get motivated to workout?

My initial answer is: motivation is overrated. Get disciplined instead.

In short: motivation is fleeting. Those people who who depend on motivation consistently start out with a big bang and fail as soon as something gets hard. As soon as the motivation dries up, they quit. The people who accomplish things get disciplined.

That said, if you’re still convinced you need motivation to get stuff done, I’ve decided to finally tackle this thing head-on. Here it is – Your Guide On How To Get Motivated To Workout

How To Get Motivated To Workout

Read This

The Iron & The Soul by Henry Rollins

This is the only piece of motivation you’ll need to workout.

Realize, even if you can’t do anything else, working out is the one thing you can control. That’s why I think fitness is the ultimate discipline.

bad

Take Cold Showers

I say it over and over and over and over again.

If you think working out is “too hard”, start taking a cold shower every day.

It will be the hardest thing you do all day and you’ll start to realize how terrible your excuses really are.

Do 30 days of cold shower therapy and you’ll slowly find yourself turning into a stronger, more determined, badass-er vrsion of yourself.

cold shower

If you don’t think this will work (like this guy), stop complaining and spend 5 minutes in a freezing shower before saying anything else.

Everyone who’s actually done it says otherwise.

Start Sprinting

Help!

I don’t know what exercise to do!

I don’t have a trainer!

I don’t have any equipment!

I don’t want to get hurt!

I don’t know how to exercise – it’s complicated!

That’s fine, and that’s why I’m going to give you the best exercise in the world: sprints.

The best exercise in the world.

Why? It’s simple:

Sprinting is one of the most human exercises you can do. You don’t need a gym. You don’t need special equipment. You don’t need a coach. You don’t need to learn. You don’t need a video tutorial. You don’t need anything really.

You just need to do it.

So how do you practically make that work? Try this on for size:

Your Sprint Workout

  1. Set a time. Hit Start
  2. Sprint for 30 seconds.
  3. Rest for 30 seconds.
  4. When the timer hits “20 Minutes” – you’re done.

Workout complete.

Boom.

BUT I STILL DON’T WANNNNAA

Cool story bro.

You need to stop talking to other people and finding other reasons for your problems and you need to have a talk with yourself instead.

Get up (right now). Go to the bathroom. Look in the mirror and stare at the person looking at you.

Then you have two options:

OPTION 1

You look in the mirror and tell yourself:

I WANT TO WORKOUT BUT I’D RATHER EAT CHEESECAKE

Then go back to your kitchen, grab your cheesecake and convince yourself that that’s the most compelling excuse you can think of. Then go nuts with your cheesecake and enjoy (feel free to substitute cheesecake with whatever you want – sleeping, food, hulu, video games, etc).

But just remember that the next time you look at yourself in the mirror.

OPTION 2

You look in the mirror and tell yourself:

I DON’T WANT TO WORKOUT, BUT I’M GOING TO ANYWAY.

Then put on your running shoes, get outside and start sprinting (no matter what the weather is outside).

Long Road

Make It A Priority

The only difference between option 1 and option 2 are your priorities. That’s the only difference.

Don’t blame it on something else. Instead of feeling bad about it. Own it.

If eating cheesecake is more important to you than being healthy, living a long life and being there for your kids, that’s fine, but own that decision.

Instead of saying “I don’t wanna” or “it’s hard”, say “It is not a priority.”

Then, go look yourself in the mirror and say that to yourself. It puts things in a whole different perspective than empty-whining about where you’re not where you want to be.

Whenever someone asks me if I can help them to lose weight, I ask them, “How Bad Do You Want It?” If the answer isn’t “REALLY, REALLY, REALLY BAD” with a hint of desperation in their voice so much so that they’re a little out of breath, 9 times out of 10, they probably won’t succeed.

Realize You Have a Choice

You always have a choice.

Even if you don’t “feel” like it, you can still go do it anyways. You don’t have to be a slave to your feelings or motivations. You get to choose.

Motivation is fleeting. If you decide your actions are dependent on being 100% motivated 100% of the time, you probably won’t accomplish that much.

Everyone has an excuse. Only some people decide to believe them. You choose whatever story you want tell yourself. But always remember you get to choose.

Set Impossible Challenges

You might not be “motivated” because your goals aren’t something you think is worth pursuing.

In that case: Stop thinking so small. Create bigger challenges.

If you’re not motivated to run a 5k, then sign up for a triathlon, a half or a full marathon. If you’re crazy, start thinking about an ultra.

Aim higher. Pick something impossible. Then catch up to it.

Dream big by setting yourself seemingly impossible challenges. You will then have to catch up with them. - Richard Bransonbranson

Results Are The Best Motivation

“It’s easy to be motivated when you’re seeing results”

If I had a dollar for every person who’s gone through Impossible Abs and told me that that around week 3 or 4, I’d have…well…a  lot of money :) .

Seriously, seeing results in yourself is the best motivation out there. But, you have to step out and do something first. You don’t get results from doing nothing – you have to take the step first. In a sense, many times the motivation only comes AFTER you’ve taken action.

THE REALLY ANNOYING TRUTH

No one always wants to go work out.

But we try to to rationalize is that we’re different than everybody. That nobody knows exactly what how you feel. That your situation is incredibly unique to you. And that everybody else’s excuses are terrible, yours are somehow valid.

The annoying truth is that everybody feels that way at some point. It’s called being human.

But what you have to realize is that you’re dying. Your default state is atrophy. If you’re not consciously choosing to push yourself and grow, you’ll atrophy and decay automatically. That’s the default state of life.

No one ever gets better by doing nothing. So, if you want to get better, you’ll have to do something…and it won’t be easy.

Yes, It’s Hard – That’s The Point

Work Ahead

Working out is hard, but you do it anyway because it teaches you how to get comfortable with the uncomfortable.

You do it because:

You want to grow.

You want to get disciplined.

You want to get better.

You want to do the impossible.

So you do it.

Staying the same is an option. It’s the easy choice. But it’s not going to change anything. Eventually, you have to look yourself in the mirror and decide if you want it or not. And, if you don’t, all the motivation in the world won’t do jack.

You have one life to do everything you’ll ever do. Don’t fill it with excuses

I’m disciplining myself to do 28 days of videos in February. Check them out on YouTube.

Today’s Video is The Myth of Motivation

photo credit: jenni from the block | tricky (rick harrison) | gato-gato-gato | koalazymonkey

We’re Building A School In Guatemala ≠ Impossible

We did it.

We freaking did it.

Impossible School

I remember shooting this video in LA back in July and wondering “What the heck amI getting myself into?” Apparently the answer was: An Awesome Adventure.

The goal was $25,000. We smashed that a week early (on Christmas no less), and raised $26,406

Because of you guys, 1,000 kids in Guatemala are literally going to have the chance to do something they thought might be impossible – get an education. I really can’t accurately describe how that makes me feel. Thank you. Thank you. Thank you.

The Breakdown

A large quantity of consistent small actions can produce incredible things.

An interesting thing happened as our campaign developed.

Most campaigns are dominated by the 80/20 rule. They’ll have big, generous, flagship donors who contribute anywhere from 25% – 50% or even 75% of the goal. We didn’t have that.

That’s probably something I can work on doing as I learn more and get better at fundraising, but personally I think it’s pretty freaking awesome that we raised over $25,000 with mostly small donations.

Now small is relative, of course, we had some very generous donors, but I think the biggest overal donations were a touch over $1,000. The majority were made up of $100, $50, and $25 donations. That means a ton of people got involved and took action.

That’s pretty cool.

Things I Learned

Clarity 

Clarity is huge. Stating exactly what you want to achieve by an exact date is really important. It can be tempting to be vague when talking about doing something impossible because vagueness gives you safety. When you’re vague, you give yourself some cushion in the future in case you fail – you have a built in alibi.

Specificity makes it a hard landing. Interestingly enough, the bolder you are, the more precise your goals are, the easier it is to achieve them. Be clear. Be precise.

Deadlines

Goals without deadlines are nothing but dreams.

Always have a deadline. They have a way of creating an urgency and focused around.

Have a deadline. Make it shorter than you think you need. You might be surprised at how fast you can actually accomplish it (for more on this, see Parkinson’s Law).

The Origin of Service

Service (like most things) is more about mindset than capability.

It’s less about the amount of money than it is the idea of generosity. For some people, donating $5 takes way more than it does for other people to give $1,000. It’s not about the quantity as much as it is about the attitude of the person giving.

Anybody can donate $5. Few people will actually do it.

If you can see yourself doing something, you can do it. If you can’t see yourself doing it, usually you can’t achieve it. – David Goggins

Similarly, if you tink you can make an impact, you probably will.  If you don’t think you can, you probably won’t.

Interestingly enough, this is exactly what happens when you want to do something impossible.

If you always say “I’ll start being generous when I have X amount of dollars”, chances are you’ll never learn how to be generous in the first place – even if you have a million, billion, trillion dollars (or whatever the number is for you).

Similarly, if you always say “I’ll start doing something impossible when [insert your reason here] (ex. I know more / I’m less scared / I’m more prepared), chances are you’ll never learn how to do things that require you being ignorant, scared and unprepared and you’ll never do much of anything.

You’re probably not ready to do the things you need to be doing. Do them anyways.

Special Thank Yous

Special Thanks to the following people for stepping up big throughout the campaign.

All of them stepped up to raise more than $1500 towards the campaign.

Also, thank you to everyone else who donated or rallied their own friends & family to raise money for this.

For those of you who donated throughout the campaign, I’ve fulfilled my promise. I ran the race with a camera and shot videos throughout it giving shoutouts along the way. It’s a little on the long side (it was a long run), but if you make it through past mile 20, I start to get a little loopy and the shout outs get a little more convoluted/entertaining :) . You can click through to youtube you can skip directly to different parts. There’s a special thank you to EVERYONE (over 300 of you) who contributed in some way at the end of the video as well.

Ultramarathoning

(click on my face to watch the video in email)

What’s Next

I learned a ton from this project and it’s not done yet. We’re still finalizing all the details, but we’ll be heading to Guatemala later this year to check out the school and add some final touches.

To everyone who’s been involved with the campaign in any way: thank you. You made this happen.

This is just the beginning.

Thanks for being a part of it.

- Joel

(If you’d still like to give, you can do so here – these guys will appreciate it).

 

Impossible Ones School

 

How to do so many diverse and awesome things that people will want to punch you in the face

This is a guest post by Johnny B Truant.

My problem is that I never wanted to settle for doing any one thing. Maybe you can relate.

I mean, in business, you’re told to pick a niche. I couldn’t pick a niche. People asked me what I did, and I couldn’t tell them. For a long time, I set up websites while writing blog posts on topics ranging from triathlon training to tattoos to epiphanies that stemmed from existential angst. Somehow I was also a consultant. Somehow I also talked about punk rock and unschooling.

So for a long time, I solved my identity crisis by ignoring it. I ran marathons and wrote manifestos and did technical coaching and created a lot of training courses… and somehow I made a living, and it worked.

The only problem was that doing all of that stuff took a whole lot of time.

Becoming a triathlete took a lot of time. Building and running a business took a lot of time. I wanted to spend a lot of time with my family. And there were still so many shiny pennies yet to chase: I wanted to start a podcast; I wanted to become a published novelist; I wanted to start a nonprofit. I even wanted to build a community of people who were as crazy as I was.

It’s hard enough to pursue any one of those things, and I wanted to pursue them all. And everyone knows it’s impossible for one person to do all of that stuff.

But I didn’t know that. So I did it anyway.

I’m here today to show you how to do the same — to pursue all of your passions, and to accomplish so much awesome stuff that people may hate you a little bit.

Who I am and what I do

The list that follows will look like I’m bragging. I promise that’s not my intention. I just want to set the stage, to show you what can be done if you just keep plugging away, and if you learn to be smart about how you chase what matters to you.

So with that said, here’s what I do:

  • I run a popular blog and the six-figure business behind it. That includes writing posts, creating courses, doing all the marketing, making multimedia and written content, you name it.
  • I host two weekly podcasts and am planning to start a third.
  • I run a large and thriving online community. (It grew out of a really popular, viral manifesto I published this summer called How To Be Legendary, and man did that take forever to write.)
  • I participate in endurance events. For instance, last summer, I did an Olympic triathlon (my first tri, which I did with Joel, by the way), a half Ironman triathlon, a bike century, and a marathon, all during a two-month period of time.
  • My wife and I homeschool our two kids. This involves a lot of going to museums, science centers, field trips, etc. (I go on as many as I can, because sometimes they get to play with robots.) There’s also swim lessons, soccer, and Cub Scouts.
  • In September, I took a brand-new idea and turned it into a published novel in 29 days. In October, I did the same with the sequel. I’ll finally finish a larger work during November and should have three more novellas published by the end of the year. (In 2013 I plan to release two a month, maybe more, some of which will be co-written with a partner.) I also wrote five guest posts this month in addition to the posts on my own blog.
  • I created a site and an organization called The Badass Project that’s dedicated to so-called “disabled” people who are WAY more “able” than the rest of us. We even did a huge online conference for it at the beginning of this year.
  • I go to the gym three times a week and am a fairly serious amateur weightlifter. I’ve done that for almost 20 years now, but I got serious enough this summer to hire a trainer and get the six-pack I’ve always wanted.
  • But because I’m a family man, I also stop working every day at 6pm sharp and don’t work on weekends. My wife and I have date night on Tuesdays, and we try to get away for weekends alone every so often. During the summer we take five or six vacations, some short and some long.
  • And because I’m secretly a big screw-off, I regularly take huge chunks of time in the middle of my work day to do things like take walks, play mini golf with the kids, play Dance Dance Revolution, get massages that are painful and not at all relaxing, go to the park with the kids, and sometimes bum around at Target so that my son can check out the toys. We also spend every Monday at Barnes & Noble, reading.

Now, I know what you’re probably thinking: there simply isn’t enough time in the week for all of that — especially considering I do most of it (and ALL of the “work stuff”) before 6pm on weekdays. Looking it over now, even I don’t totally understand how I fit it all in.

But let’s try to figure it out.

10 steps to accomplishing so many cool things that other people will kind of want to punch you in the face

By the numbers, here’s what I’ve learned about producing results across a wide spectrum of pursuits… and how you can do it too.

1. Take small steps and be patient.

Worst productivity tip ever, right? Well, it’s the most important. I sure as hell didn’t start out doing all of that stuff I listed above. At the beginning of my online business around four years ago, I pretty much did three things: worked on projects that mostly failed, slept, and panicked. Sometimes I could multitask and panic while doing one of the other two. Those were banner days.

When I started, there was just the blog. Then there was a better blog. Then I started offering one service to the few people who came by my site. Then I added another service. Then I improved the design of the blog and refined my services. Then I started creating products and courses. The podcasts came years later — first one, then the other, and the membership community is most recent of all.

At first we didn’t homeschool. We didn’t have the guts or the emotional grounding to do so.

When I started my business, I wasn’t writing fiction. Only when the business started to operate more smoothly did I get back into it. And when I started writing fiction again, I wrote slowly. I had to learn how to get as fast as I’ve gotten, and it took time. My belief had to build, too… and recording a weekly podcast with two very productive writers helped me to develop that belief — week by week, day by day.

Which brings me to a harsh truth. It’s harsh, but it’s true. And it’s this: If your ideal list or ideal life is at all ambitious, it will take you years (at the minimum) to get there.

We have an instant-results mentality these days. That mentality ruins dreams because people think that slow progress equals failure. Slow progress does not equal failure. Slow progress equals success. You need to learn to make small improvements each and every day, and to be patient.

2. Understand that it’s hard to start new things, but it’s easy to keep things rolling once they’re started.

It was really hard to create all of the nuts and bolts and all of the copy and all of the design on my website. But once it was up, it was up, and at that point all I had to do was to tweak it from time to time.

It was really time-intensive and confusing to start a podcast. But once that podcast was created, keeping it going became very easy and didn’t take much more than an hour a week. Creating my second podcast was much easier than the first because I didn’t have to learn it all again.

Homeschooling was tricky to figure out, but once we decided to unschool, it became easier because we realized we didn’t have to spend hours and hours each day composing and reviewing lessons. School takes less time when life is your school. We can’t exactly set it and forget it like a Ronco rotisserie, but it’s not as time-intensive as we used to think.

It took an absolute crap-ton of time to write my How To Be Legendary manifesto and to build and launch the accompanying Everyday Legendary membership community. But once everything was set up and I had my marketing system in place, I began adding around a thousand new subscribers to my mailing list each month. The community began growing with almost no additional ongoing effort.

When I started writing fiction again, it took a lot of experimenting to learn my own best process and the mechanics of how to publish books. But once I figured it out, publishing books became a simple (though not always easy) matter of scheduling an hour of time somewhere for every 500 words I wanted to publish.

Start something new, and then find the efficiencies. It’s a lot easier to keep a stone rolling than to get it started.

3. You don’t have to do it all at the same time.

I cheated a little in giving you my big list above. It’s all totally true, but you probably assumed I’m doing all of that stuff all of the time. I’m not. So for instance, this year I haven’t done any endurance events, and last year I didn’t write any new novels.

One of the big tricks to accomplishing a lot is to rotate your projects. It’s true that there are only so many hours a day, and some projects simply require you to put in the time — so you can only work on so many of those at once.

Endurance training is like that. I’m not a fast runner, so a 20-mile marathon training run takes me nearly four hours. Writing a book in a month is like that. I mostly write short books around 40,000 words each, and those take around 80 hours from idea to publication, so if I want to finish one in a short period of time, it’s going to be a crazy-busy few weeks. Starting anything new (see #2 above) is also like that.

Today, in my “work life,” I can comfortably do two podcasts, run a business and a blog, head a membership community, write books, and do a handful of other things because the only project on my current list that takes much time is the writing. Even if I write for five hours a day, I still find myself with hours and hours and hours free even in the middle of those work days.

Then, I can fill those remaining hours with whatever time-intensive thing I want: starting something new that will become easier once it’s begun, putting in hours training for a triathlon, or playing mini golf with my kids. But I don’t try to do all of those time-sucking pursuits at the same time. You have to rotate, and you have to mix and match leveraged projects with non-leverageable ones.

4. Get up early

I stop working at 6pm sharp, and I don’t work weekends. But while it may sound impressive that I get so much done during my “work day,” what I haven’t said is that I start working at 6am at the latest. That means that I get five 12-hour workdays each week, for a grand total of a 60-hour work-week.

Sometimes that’s not enough time. When I was doing all of my endurance training, I had to fit in maybe 15 additional hours each week of running, biking, and swimming. Because I refused to invade family time after 6pm, the only other choice was to go earlier, and I ended up doing most of my running in the middle of the night. It wasn’t rare to begin my longest runs at 3am, wearing a headlamp and a flasher. Those runs were great. It felt as much like exploration as exercise.

When I was writing two books in two months, I routinely got up at 4am. The feeling of getting a few thousand words on the page before the rest of the world even considers dragging ass out of bed is amazing.

I know that I’ll get a ton of disagreement on this point, but I think sleep is overrated. Sleep pisses me off. It bothers me that I have to spend so much time unconscious, so I squeeze it and shortchange it when I can. The best thing I ever did for my productivity was to start getting up at 6am instead of 8am. Pushing it even earlier for short periods of time whenever I can has magnified my results even more.

5. Do things that excite you

Hey, who wants to get up at 4am to work on the boss’s annual sales report? Yay!

Not exactly, right?

I hear you. I couldn’t force myself to do any of this if it didn’t excite me. Last winter and summer, the idea of running marathons and triathlons excited me. I subscribed to triathlon magazines. I read book after book about running. I spent hours scheduling my training on my calendar. I scrutinized my nutrition plan. I plotted routes on the GMaps pedometer and drove those routes in my car. I dreamed about my progress. When 3am came on the days of those long runs, I was genuinely thrilled to get out there and get at it. I never forced myself to run. It was always a joy.

Then, after I ran the Columbus marathon (the last of my four-event tour), that excitement went away. For a while, I tried to schedule more runs and more training. I forced myself to get up early so that I could continue to get it all in, but it was drudgery. So I let it go.

Today, writing books excites me. Building my business excites me.

Even if you have a 9 to 5 job, that’s only eight hours a day. I play with twelve. You can find the time, so I suggest you find it, and use those hours to pursue something that gives you chills… and then watch what happens.

NOTE: There’s a fine line here between being rotating projects and being totally ADD, flitting from activity to activity without actually accomplishing anything. I propose that shipping is where you should draw that line. If you never ship, you’re being resistant and flitty. If you ship (accomplish something) before moving to something new, you’re being a Renaissance Man or Woman. It’s not a perfect system, but what the hell; it’s the best I can come up with.

6. Use the 80/20 rule

Look at the first two things on my list: my blog-based business and my two podcasts. Most people understand how to train for an event and spend time with their kids, but most people are totally intimidated by business and technology. I’d guess a handful of people reading my list got hung up on the first two items, thinking that just those two items would consume all of their time.

And at first, as I said in #1 and #2, those things did take all of my time. But in my opinion, there are two things you should do as you grow any endeavor that you plan to keep doing for the long-term: 1) make it bigger or better, and 2) find ways to do it more efficiently. That means more production AND less time. So while those things used to consume all of my time, they no longer do. The core of my business today actually requires a very small hourly investment.

Why? Because I obey the 80/20 rule. I do the 20% of activities that produce 80% of the results.

For instance, I write on my blog between one to three times per month, with three posts a month being rare. A lot of bloggers write several times per week. But in my mind, that’s spending 80% more time in the hopes of snagging that last 20% of results. My readers respond better to a few awesome posts than a lot of mediocre ones anyway. As a reader, wouldn’t you?

I also check my email only twice a day, minimize time spent on social media, and avoid chasing the latest “amazing ninja trick.” I haven’t so much as looked into Pinterest or LinkedIn and don’t plan to. For my business, those items aren’t in the top 20%. I focus on my top 20%… and doing so takes a whole lot less of my time.

7. Use leverage

Hire an assistant as soon as you can. Seriously. Even if you don’t run a business, find help to do things that still need to get done even if they’re not in your top 20% (see above).

Here are some ways I use other people’s leverage to get stuff done without doing it myself:

  • I produce two hour-long podcasts each week. Do you know how much time I spend on them? Two hours a week. I record them in one take, adding music and effects live, so that they don’t require editing. When we’re done, I dump the audio files into Dropbox. My assistant does the rest.
  • I also have two partners on those podcasts, which makes them much easier to conduct, and we can spread around any remaining work. I’m also partnering on a series of books, meaning I’ll spend half as much time writing them as I otherwise would. I’ve partnered on several of my courses and products. Sometimes, two heads really are better than one.
  • We have two young kids, two big hairy dogs, and three cats, so our house is very big on entropy. Because the house needs to get clean somehow and neither my wife nor I want to do it, we hired a cleaner. I’m not talking about a maid. I’m talking about someone we found on Care.com for ten bucks an hour. A clean house and peace of mind costs us all of thirty dollars a week. BEST. SPEND. EVER.
  • I found my assistant Natalie on HireMyMom.com, and Natalie does all the little stuff required to make my business run. She is absolutely essential to me and my production, because that “little stuff” used to take up untold hours of my time. Assistants aren’t free, but they’re not as costly as you probably think they are, either. When I factor in my real results instead of just money, what I pay Natalie is the bargain of the century. There is no question that what I pay her comes back to me ten- or twenty-fold in profits, lack of stress, and simple quality of life.
  • I also use technological assistance to communicate better with my assistant. How meta is that? Natalie set up a Simple Voice Box (free), and I put the number into a speed dial icon on the desktop of my phone. This allows me to dictate instructions to her at any time of day or night, without having to type it out or worrying about ringing her phone. I also sometimes use Voice On The Go to respond to emails by voice, forwarding them to Natalie first so that she can fix the hideous (and often hilarious) transcription errors.

P.S: If all of this sounds complicated — and if you can’t imagine how you’ll ever develop the systems I’ve described — then I urge you to scroll up and read #1 again.

8. Multitask. Also, don’t multitask.

There are things that it makes sense to multitask on. I just mentioned how I sometimes answer email using Voice On The Go. I often do that while driving, via a Bluetooth headset.

Another way: I spent a few months this year in fat-loss mode because I wanted six-pack abs (I know, call me conceited), and my trainer Roger explained that one of the key components of fat loss is low-intensity activity like walking. Now, I like to take quiet walks alone to generate ideas, but sometimes walks (or Dance Dance Revolution, which Roger also endorses) don’t fit easily into my schedule. So I put a treadmill desk in the basement, and sometimes I walk while I work. Oh, and this might be a good time to mention that I’m writing this post while strolling along at 2.5 MPH.

But in general, aside from obvious things like the above that involve non-competing parts of your brain or body, I think multitasking is a bad idea. Most people can’t truly do two things at once, so what looks like “multitasking” is actually alternating between different tasks. You don’t hold a Skype chat while working. What you do is interrupt your work to read and reply to a chat message, and then you try to work until a new message interrupts you again.

Most if not all of us should focus on one task at a time. Try things like the Pomodoro Technique, where you focus on one thing and one thing only, do it intensely, and don’t look up until it’s time to stop. I’m kind of hardcore about this. I advocate closing the door and refusing to open it, wearing headphones, and scheduling stuff on your calendar that you must obey under penalty of death. Or at least severe ridicule.

As a parting shot on this point, here’s a maxim I strongly suggest you get tattooed on your arms: Work time is work time, and play time is play time.

In other words, define your work hours however you want, but then stick to them and WORK at those times as if there was a gun to your head. Don’t screw around. Don’t take “fun” phone calls. Don’t check email. If you want to schedule breaks, go ahead… but schedule them. Don’t take breaks because you’re bored, or tired, or feeling resistant.

And on the flip side, don’t work outside of your defined work times. Don’t sit on the couch and work on that project if it’s outside your blocks. Professionals don’t blur the lines, because if you do, it’s too easy to fool yourself and to cheat.

9. Experiment with crazy stuff to see if it works for you

One of the smaller reasons I’m so productive is that I don’t eat until 3pm. I am in no way saying that you should do the same (it’s called intermittent fasting, by the way), but I will say that it without question works for me, right down to the insanely good set of lab results I just received. Preparing and eating food takes a lot of time, and I’d rather work or hang out with my kids or… or do anything else, unless it’s a fun family meal.

I won’t say you should do it, but if it intrigues you, I think you might as well give it a shot. I also think that if you’re interested in some kind of a weird chair or desk setup, you should try it. If you like my treadmill desk idea, you should try it. If you think you might work best in the middle of the night, you should give it a shot. I even experimented with biphasic sleep. (That one wasn’t for me, unfortunately.)

If you think something might work better for you than something more typical, give it a shot and see if it helps or hinders you. Screw what other people think is normal or acceptable. Who’s living your life? You, or your mother?

And lastly, to get the big picture…
10. Get clear about what you’re really after

What do you really want? If you say “money,” you’re wrong. Nobody wants money. Everyone who says they want money actually wants what they think money will provide.

The blind pursuit of money handicaps a ton of people and keeps them in bondage — and away from their true desires — when there is absolutely no reason for that to happen.

Take me for example. I want to write books, so I write books. Mission accomplished. Do you see how that goal doesn’t require anything other than for me to find a few hours to sit down and write? I happen to have my own business and can make my own schedule, sure… but do you really think that if I worked ten hours a day hauling garbage that I would be UNABLE TO WRITE? That’s insane.

A lot of people seem to have this plan: make a ton of money (possibly at their job and possibly not), then quit or retire to pursue their passions. But somewhere along the way, they get lost. They think it’s the money that matters, and forget that the real end goal is the pursuit of passions. Money isn’t at all necessary for many passions. There’s no reason not to do both right now.

Let’s say you want to paint. So paint. Get up an hour earlier and paint. You can do that right now; you don’t have to make any more money or quit your job.

This “focus on the ends, not the means” thinking is why I’m such a fan of minimalism, even though I only manage to implement it at a 101 level. If you don’t spend much, then you don’t need to make as much… and you’ll automatically have more freedom.

So for instance: I’m doing well, but I wouldn’t say I’m rich. The reason I can do what I want, when I want is due in part to the fact that my family is very low-maintenance. My wife and I almost never buy new clothes for ourselves because we simply don’t care. I used to want a nice watch, but then I realized how asinine that was. The many vacations we take are to a small cottage on Lake Erie, and they cost us almost nothing.

My friend Lee Stranahan once gave some sage advice. He was talking about how he used to want a nice car, or even just a fancy minivan for his family with the dual DVD system for the kids. And then he said, “What I realized is that eventually, your car just becomes your car.”

That applies to everything. How much “fancy” do you really need, when most of it just ends up becoming things you take for granted?

Look: Here’s the thing.

I guess I do a lot of things. I guess. But it doesn’t feel like a lot, because I’ve slowly added one thing and then another, and I’ve only added new projects when the load of I was already doing became comfortable.

That’s the trick. That’s the secret behind doing a million different things and doing them well: You add a tiny bit of newness at a time, and you improve the way you’re doing what’s currently on your plate a little bit every day. You leverage more; you accomplish more with less. You take your time and develop systems. It shouldn’t feel overwhelming, because you’re doing it slowly. It’s like building a muscle. You don’t go in able to lift twenty pounds today and expect to lift two hundred next week. You understand that it’s going to take some time.

If you build slowly — and if you stubbornly refuse to be put in the box that niche thinking says you should be in — you’ll soon find people wanting to punch you in the face for accomplishing so much cool stuff.

You might want to start wearing a hockey mask.

About the Author: Johnny B. Truant is the author of How To Be Legendary: A Realistic Guide to Being the Superhuman You’re Supposed to Be, which you can download for free.

How To Find Out Who You Really Are

Last sunday I got to interview one of the most intense people I know – David Goggins.

I first wrote about David about a year ago. If you don’t know, David Goggins is a former 300 pound man turned ultra marathoner who’s been deemed by some people as the “toughest athlete on the planet.” He’s done some ridiculous races including 100 milers, Badwater and a 200 mile race.david_goggins runs

David’s changing up his usual ultra marathon racing with his attempt at a 24 hour world record pull up attempt. He made a previous attempt on the Today Show and failed…publicly…in front of millions of people…when he had a partial forearm tear.

A lot of people would have given up, but David wasn’t done. He set out again yesterday to beat the 24 hour world pull up record (which, by the way, is 4,020). This times he’s doing it without the fanfare, in a small Nashville gym – not on national tv. I interviewed him last week as part of the run-up to the event and to him it wasn’t about the press, it wasn’t about the record, it was about his redemption.

He had to find out if he could do it. He had to find out what he was made of.

David and I talked for about 45 minutes – I have about 6 pages of notes from our call, but he said something that stuck in my brain for days after our call was:

People with a soft mentality disgust me. They live and die the same person they were made.

Wow. I let that sink in…

david goggins pullup

Mental Softness

When you stop becoming a talker…and start becoming a doer, there’s a few levels you go through.

The first level is becoming a person that is able to do something. Run a marathon, lose 100 pounds, fight a bear, etc. The next level is becoming a person who habitually does stuff you do not think you can do.

Because once you run a marathon, it’s not that hard to run another one. You can maintain that level with relative ease. Sure, it will take some work, but you can do it and eventually a marathon becomes a comfortable realm in which you live. And even though you can run a marathon, the blanket of mental softness still can be allowed to settle around your life as you stay there…

But if you refuse to stay there and keep pushing. And when you do, you start to rid yourself of this mental softness that tends to permeate most people.

The coolest thing about Impossible Abs has not been the physical transformations – even though we’ve had multiple people lose between 15 and 45 pounds in less than 8 weeks. It’s the mental transformations that take place.

I talked to a few people this weekend who went through Impossible Abs. They lost a lot of weight, but the thing that stood out the most to me was the mental clarity and determination they had. They weren’t mentally soft anymore.

The program is tough, but it also showed them what they were capable of doing. I had a few people tell me that while they’re still not where they want to be, but instead of hoping that one day they might be able to do it, they were determined that it was going to happen. They weren’t just optimistic. They were definite. It was already done in their mind – their body just needed some time to catch up. Sure, they were in way better shape, but they were way more mentally tough than they were just 8 weeks ago. The mental softness was gone.

The whole purpose of cold shower therapy is to eliminate mental softness. It’s an arbitrary task – voluntarily jumping into freezing cold water – but it also teaches you that your body is as strong as your mind will let it be and you can endure (and even learn to enjoy) things you used to hate.

Going Beyond

The only way to find out what you’re really made of is to go beyond.

Go beyond what you’re used to.

Go beyond what you find comfortable.

Go beyond what you think is possible.

Because when you go beyond, everything changes. You can’t stay the same. You have to toughen up, fight like hell and dig deep. You find out who you really are.

Are you the person that calls it in when life gets tough or are you the person that lets out a battle cry and stare the challenge head on.

You have to toughen up, fight like hell and get after it to reallly find out what you’re made of. You have to go beyond. And when you do, you become a much different person than the one you were made.

A man must constantly exceed his level – Bruce Lee

The Challenge

You have no idea who you really are. You have no idea what you are capable of doing.

Why not find out?

p.s. David stopped this morning around 1am with 3,202 pull ups after ripping open a gash in his hand (picture here – not for the squeamish). He didn’t get the record this time (0 for 2 now), but I can bet you he’s not done finding out what he’s made of yet.

5 Lessons Learned From My First Ultra Marathon

This weekend I ran the Chicago Ultra Marathon.

I never thought I’d actually run an ultra marathon. I told myself after my first ever marathon that that was more than far enough and I was quite okay.

Then I found out about ultras and they kept popping up in my mind. At the same time, I found an amazing organization to partner with, and pretty soon I was working in a coffee shop sitting next to Nicky when I looked up at him and said, “I think I just signed up for an ultra marathon.” What am I doing?

A few months later, after a few months of trainig, I was staring at the starting line this past Saturday, listening to the race director shout out “5 minutes till start!” I lined up, took my sweats off and over the next 6 hours, ran the thing. Here’s what I learned.

Here’s 5 Lessons I Learned From My First Ultra Marathon

Reference Points Matter

The course was a about 31 miles. It was a 10.5 mile loop we ran 3 times. That meant it was a ~5 miles out, and ~5 miles back.

A lot of marathon courses don’t have loops. They’re like big running tours where you can see different parts of the city. That’s great for big cities where you have crowds out cheering, but on longer courses with smaller fields, the number of people tends to get spread out, it’s much quieter and can be more difficult to always know where you’re at on the course.

That’s why reference points matter. They help give you familiar segments throughout the race.

The race was 30 mles, but it was only a 5 mile run, 6 times.

That sounds way more manageable. And while it was still freaking hard, every 5 miles, I had a reference point that I had definitely seen before and after one loop, I was running in familiar territory and began to know what to expect. I knew where hills were, when the head winds would pick and where the break stations were. That might not sound like that big of a deal, but in the middle of the race, it makes a big, big difference when you know that you’ve been here before, you’ve done it before and you can damn sure do it again.

It Hurts Until it Feels Good

As we started running, the pack was pretty close for the first 5-7 miles. You don’t want to take it too fast out of the gate since you’ve got quite a few miles ahead of you. I started talking to a guy named Tom who had run a couple of ultras before and he said something I took me the rest of the race:

It hurts, it hurts and hurts until it feels good.

I didn’t really “get it” at the time, but 10-12 miles later I knew exactly what he was talking about.

It’s All About The Decision

Up until the run actually began, the idea of an ultra marathon was all cerebral. I knew I was running an ultra marathon, but it didn’t really set.

At mile 17 or 18, it hit me. I realized that no matter what, I was going to finish.

It was decided. No motivation needed.

It might take me all day, but it was going to happen.

Chicago Ultra

It’s Not About You

It was a good thing I decided that at mile 18, because miles 22-30 sucked. Like really sucked. I tweaked my ankle and spent an hour fighting a brutal headwind that was on special delivery from Lake Michigan just for me, but there wasn’t a chance I was going to quit.

Because I had perspective.

The race wasn’t about me. It wasn’t about how fast I could go or if I could beat the 200 other nut jobs spending 5+ hours on a Saturday pushing themselves to the limit.

It was about giving a small group of kids access to do something that’s literally not possible for most of their peers.

When you get perspective you realize that your problems aren’t that big after all. Sure, an ultra is tough, but it’s also the opportunity to push myself to do things I never thought I could do. Most people don’t have that same opportunity and there’s a lot of kids out there who just want the chance to read.

Realizing that most of your problems aren’t really that tough. And, when they are tough, don’t quit because they’re hard: keep going because it is hard.

Impossible is Negotiable

Ask anyone I knew 3 years ago if I would ever “run” and they would have laughed your face off. I hated running. I still do.

3 years ago, I laughed at my friend when they asked me to sign up for a 5k. I signed up because there was candy at the end. I remember hearing there was also a 15k race happening at the same time and I can distinctly remember thinking to myself:

15k? Why would you ever run a 15k? That seems WAY too far! There’s no need to run that far.

I’m running that same race this weekend as a cool down run.

When I announced our inital fundraiser goal to build an entire school, $25,000 seemed MASSIVE and unachievable. Now that we’ve raised over $17,000+ already with less than $8,000 to go. It doesn’t seem so impossible anymore.

Impossible is negotiable. Negotiate.

Chicago Ultra Finish

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I’ve got videos of the event that I’ll editing and posting soon on my youtube channel. You can subscribe here.

You can still donate to the #impossible campaign. We’ve got just under $8,000 left to go. Almost there!

Get Your Shoes On, Get Out The Door

ShoesI’m running an ultramarathon in order to build a school in Guatemala and provide education for 1,000 students.

An ultra marathon: 50 kilometers. That’s 31 miles.

I’d love to say I’m able to just run out the door and do 31 miles just like that – but it actually involves quite a bit of training.

I’ve traded in my HIIT training for long distance runs. And 30 minute workouts for 1-3 hour runs. It’s a very strange to think you’re going to leave at 4:30 and not get back until 8:00 or later. But if you’ve decided to discipline yourself to do something, you just do it.

Nevertheless, the hardest part is always starting.

Once you start, you ‘re as good as done. You never get 3 miles away from home and decide to stop. Even if you do, you’re still 3 miles away from home, so you might as well run back the 3 miles.

But while you’re sitting in your house, you don’t get any closer. You just start hypothesizing about the times you’ll eventually start.

  • I’ll start after I get to inbox zero.
  • I’ll start after I watch my favorite tv show.
  • Or, my favorite, I’ll just do it later.

The one thing running teaches you is that there isn’t a magic trick, there’s just a routine.

Get your shoes on. Get out the door.

There’s a lot of mediocre reasons not to run 20+ miles.

It’s far. It takes a while. I’m tired. I’m bored. My legs hurt. I don’t feel like it. Blah blah blah.

They all suck as reasons, but are moderately persuasive enough to keep you from actually doing something.

If you’re planning a run, just go. Lace your shoes up and get ou the door. If you wait around inside and barefoot, you’ll never start. But once you’ve got your shoes on and get out the door, you’re on your way.

Put your shoes on. Get out the  door.

Even if you’re not into running, you can still use this with whatever you’re doing.

  • Starting a new fitness program? Set your stopwatch and get after it.
  • Writing a book? Pick your pen. Just freaking write.
  • Starting a business? Pick up the phone, make a cold call.
  • Planning an adventure? Bust out the card and book your flight.
If you need to jump start yourself with cold shower therapy, do it.

Get your shoes on. Get out the door.

Start. 

Don’t look back until you’re done.

photo credit: Kasper Bennedsen

An Update On The #Impossible School Campaign

At the beginning of last month, we launched our first every charity intiative with Pencils of Promise. You can read the full announcement here, but here’s the gist:

We going to raise $25,000 to build an #impossible school in Guatemala and make education possible for 1,000 students.

Since then, we’ve raised $7,184.31 of $25,000 – almost 30% BOOM! Nicely done team!

But there’s still a ways to go and still few months to make things happen. Here’s an update on everything that’s going on.

What I’m Doing

I’m running an ultramarathon in Chicago to raise money & awareness for our #impossible school project. I’ll be running a 50k – farther than I’ve ever gone before (in fact, before this initiative, an ultra marathon wasn’t even on my impossible list). This involves a lot of long weekend runs. Fun!

We also prodcued a video with PoP while out in Portland at our Bungee Jump adventure. You can watch it below (and if you did the bungee jump, you might even see your face in the video). You should share this with everyone you know :) .

[click to watch video in email]

Other Things We’re Doing

–> We’re running a limited edition run of IMPOSSIBLE cycling jerseys. They look incredible and we’re donating 10% of the revenue to the #Impossible School Initiative. This is the final week to pre-order them if you want one. Pre-order them here.

–> We are donating a portion of all the proceeds from Impossible Abs towards the initiative.

–> Blogging, tweeting and generally getting the word out as best I can about this cause and the effort – all while running 50k to help get the word out.

There’s also quite a few of readers and league community members that decided to get in on it as well.

What Others Are Doing

People are doing all sorts of interesting/crazy/strange ways to raise funds. They’re all unique, interesting and ambitious. They’re all unique.

Theres quite few more as well. You can see all of the campaigns here. (On a non-competitive/very-competitive gender comparison side note, the ladies are absolutely killing the guys in taking on their own challenges. Lets go guys!)

What You Can Do

If you want to be a part of something bigger, help build a school and get involved, help build Here are a few practical ways to help.

1. Share the video. This is really easy, but I’ll make it even easier for you. Use the following examples below:

Twitter –> I’m helping to build an #impossible school w/ @joelrunyon & @pencilsofpromis . Want to help? http://bit.ly/Ou0gET [click to tweet this]
Facebook –> Want to help me provide access to education for 1,000 students and build a school in Guatemala? http://pencil.li/NwSsvn
Feel free to use those quotes specifically or make up your own and be creative if you like.
2. Donate to The CampaignThis is pretty simple. Even if you don’t have much, a little bit from a few thousand people can make a big difference. It’s amazing how fast just a few “small” donations can add up. To put things in perspective, just $25 helps one kid get an education.
3. Create your own Impossible Challenge This is the single bigest thing you can do to help the project. The exponential reach of the network effect is huge. Pick an impossible challenge, commit to doing it and set a fundraising goal to do in conjunction with the challenge. Even if you can’t donate a massive amount yourself, you probably know people, and can pass the vision on to them about what we’re up to.
You can share the videos below as well.

Impossible Ones Campaign Trailer - http://impossiblehq.com/impossible-ones-trailer

Impossible Ones Impossible HQ Trailer - http://impossiblehq.com/impossible-ones-hq

As a reminder, the person who raises the most is going to come with me to Guatemala and help with the school construction with our own two hands. I told you we’re serious about doing! If you decide to take this on and need anything from me, let me know.
4. Help get the word out – If you run a blog, newspaper, magazine, or other type of media outlet, I’d love to talk to you about the campaign. Email me at joel [at] impossiblehq [dot] com or just say hi on twitter and let me know.
5. Get your business involved - If you run a small or large business or would like to help contribute in some bigger way, please let me know at joel [at] impossiblehq [dot] com.

$25,000 is still a big goal, but when a lot of people, take a small action, we can do really big things.

$25,000. Education for 1,000 kids. Not impossible.

Lets do this :)