Burn Fat, KILL Your Excuses, and Get Six Pack Abs

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Without Hours of Cardio Work or EVER Stepping Foot In A Gym

Hi, I’m Joel. Thanks for checking out Impossible Abs.

IImpossible Abs Nutritionf you’re like me when I started my fitness journey, you’ve got a ton of questions about six pack abs.

  • How do you lose weight fast?
  • Do I need a gym to get a six pack?
  • What exercises do I have to do to get a six pack?
  • How much do I have to run to lose weight?
  • How do you lose that little bit of stubborn belly fat?

Good news – there are answers. Impossible Abs is a no secrets, no B.S., no excuses guide to burning fat, losing weight and getting six pack abs. I know it’s effective because I tested it on myself first. When I finally got serious about getting six pack abs,

I Lost 34 Pounds in 8 Weeks, Dropped to 5.4% Body Fat and

FINALLY Got Six Pack Abs

Using the exact protocol laid out in Impossible Abs and you can do the same. Inside, we strip away the junk info and the gym jargon and focus on results. And – it’s surprisingly simple.


See, for the longest time, I wanted six pack abs and I tried EVERYTHING in the book to get it. I spent hours in the gym, searching for an answer and trying to crunch my way to success. I spent an offensive amount of time trying to run off that little bit of extra belly fat in search of that elusive six pack. I’m was a pretty average guy so while I got close a couple times, I was never was quite able to do it. I thought six pack abs were for Brad Pitt and the cast from 300. Meanwhile, normal people like me were screwed.

“What Was I Doing Wrong?”

I started from scratch and threw out everything I “thought” I knew. I focused on results, not hearsay, not the food pyramid, and not “bro-science” from the guys spending 2 hours a day doing bicep curls.

I stopped pretending like I knew everything, and focused in on what I really wanted: a flat stomach and ripped six pack abs.

I set out to find something that worked and began to learn from an ex-army vet, Vic, who also happened to be a double black belt as well as a veteran fat-loss and fitness coach. Put simply, Vic knew his stuff.

What I discovered was that a lot of the things I wasted countless hours doing, were actually PREVENTING me from getting to my goal.

I found the real way to burn fat and get ripped and when I put that information into action, not only did I see results,but man, did I see results. In fact, in 8 weeks, I lost 34 pounds, dropped to 5.4% body fat and FINALLY got the six pack abs I always wanted.

No expensive gym memberships, or late-night QVC purchases required.

“How The Heck Did You Do That?

Since I’ve started, I’ve had friends and family go from doubters to clients. Their questions went from “Why the heck are you doing that?” to “How the heck did you do that?”  and I had so many people asking me to share my “secrets”, that I was running out of time!  While I don’t have any “secrets” (spoiler alert: there are none), I do have a workout and nutrition blueprint that just works – plain and simple. In order to help as many people as possible, I’ve included both blueprints, along with everything I’ve learned in this program: IMPOSSIBLE ABS.

“I Lost 30 Pounds in 2 Months!” – Justin, 24, Chicago

impossible abs justin bna
Of course like any responsible sibling, I picked my favorite subject to be my guinea pig – my little brother. In the course of 2 months, Justin lost 30 pounds in 2 months and looked bigger and stronger than ever. Here’s what he had to say:

Before Impossible Abs, I was working a ton. I was running my own business and working 6-7 day weeks, with multiple back-to-back 12+ hour days. Work was booming, but I ended up coming home exhausted and tired and letting my fitness routines fall away…I was getting soft.I had never been ripped before and didn’t really think I could do it, but I gave Impossible Abs a shot.Then, a funny thing happened…it worked!

It was TOUGH, but it was simple and I lost 30 pounds in about 2 months. I feel AND look better than I ever have before. I guess Joel knows what he’s talking about after all.

Impossible Abs is specifically designed to help you burn fat, maintain your strength, and kill your excuses while helping you get a flat stomach and six pack abs anywhere in the world – even if you don’t have access to a gym!There are NO secrets, NO B.S. and NO excuses. Just results. And we’ve seen a lot of them so far.

It’s working! Down 22 pounds already in just 2 weeks! - Michael, Indiana



In less than 30 minutes a day, you can do every workout in Impossible Abs in your home, office or even an abandoned warehouse. There’s no expensive gym memberships required or special contraptions you need to buy off late-night T.V. You can do Impossible Abs literally anywhere in the world. All you need is you, your body and the drive to change your life.

If you’re ready – there are no more excuses. Now is the time.

“It Worked Like A Bloody Treat” – Toyah, 30 Pounds in 8 Weeks

I started on 27th September 2012. 3 weeks later I’d lost my first 10 kilos (22 pounds). The last 4 weeks I just lost a kilo a week (2.2 pounds/week). When I started I weighed 72kg and on week 8 I finished at 58kg (14 kg, 30.8 pounds lost).

After all those years of looking for the quickest way to lose weight, this seemed like it’d be hardest way – and it was actually the most effective. I haven’t seen any other diet plan where a person could lose this much weight in such a short period of time.

Pretty much everyone I know is quite freaked out by the dramatic changes I’ve made and I’ve even had a few non believers accuse me of using drugs to do it! It doesn’t matter though, I know the truth so I don’t really care what they think. I even quit my gym to do this, and I have absolutely no need for one anymore.

Your program doesn’t seem like it has any flaws to me, because it bloody worked a treat!! Haha

-Toyah, Australia lost 30.8 pounds in 8 weeks.

“I Lost 16.2 Pounds!” – Peter

Impossible Abs before-after PeterFor the past 8 weeks I’ve been (mostly) following the Impossible Abs program. Today was the final day and I’m happy to report I lost 16.2lbs!

All in all, I’m really glad I took up the challenge, and really glad I did a decent job of sticking with it all the way to the end.

I was determined to finish no matter how many mistakes I made, and I still lost 16.2 lbs and that’s freaking amazing. Thanks for putting the program together and helping me lose weight!

- Peter, Indiana lost 16 pounds in 8 weeks.

“I lost 15 Pounds And I’m Back In My Jeans” – Abigail

abigail beforenafter impossible absAt 24, I moved back to NC and got an office job. I knew that I wasn’t in the best shape but I didn’t know the extent of my weight gain until one day I realized I wasn’t wearing any of my pants.None of them fit!

I decided I needed to do something. I had a gym membership but sadly, I just couldn’t motivate myself to go work out alone for more than a few weeks at a time. Joel’s blog post about his 8 week challenge popped up on my news feed. I read it and was amazed.

I started my 8 week challenge at 159 pounds. I knew it would be tough, as I love a good cupcake (and make them) but I can do anything for 8 weeks! The first week of my sugar/carb hiatus I lost FIVE pounds. After those results the first week, I knew I had to keep it up. The next 7 weeks were difficult at times but Joel was keeping me accountable.

At the end of my 8 week challenge, October 8, 2012, I was down to 144 pounds, having lost 15 pounds and 3% body fat. And I’m back in my jeans!

-Abigail, North Carolina lost 15 pounds in 8 weeks

There is a blueprint to burn fat and get six pack abs. This is it.  It’s not easy, but it is worth it.

What’s Inside Impossible Abs:

Impossible Abs Nutrition

Impossible Abs Nutrition Blueprint

  • Impossible Abs Nutrition Blueprint (62 Page Guide)
  • Impossible Abs Grocery List “Food Matrix”
  • Impossible Abs Grocery List & “Food Matrix”
  • 2 Week Sample Meal Plan
  • “No Meat” options for Vegan & Vegetarian Lifestyles
  • Post Program Maintenance Recommendations
  • Impossible Abs Marinade & Salad Dressing Guide
  • Easy Caveman Cookbook (40+ Easy Simple Recipes)

Impossible Abs Workout

Impossible Abs Workout Blueprint

  • The Impossible Abs Training Program (No Gym Required!)
  • 8 Weeks of Workout Programming and Exercises.
  • 7 Exercises To Build, Strengthen and Define Your Core.
  • Video tutorials and Explanations of 25+ Impossible Ab Exercises & Movements.
  • Lifetime Access to the Impossible Abs Online Video Library

Workouts Logs

Impossible Abs Workout Logs & Tracking Charts

  • Impossible Abs Nutrition Logs
  • Impossible Abs Workout Logs
  • Impossible Abs Weigh-In Logs
  • Additional Nutritional Downloads

Plant Based Protein Module

  • Impossible Abs Vegetarian Outline
  • How To Make Impossible Abs Work With Vegetarian Lifestyles
  • *Please note that we do not offer a *vegan* option.

Impossible Abs Additional Resources

  • Exclusive Impossible Abs Webinar
  • 4 Bi-Weekly interviews with Vic & Joel
  • Impossible Abs Eating Flowchart Guide
  • Impossible Abs Wallpaper Tracking Tool

Money Back Guarantee 100% - Burst Badge Orange

Get Results Or Your Money Back

If you’re still not sure, here’s the deal:

Try Impossible Abs for 30 days (that’s half the course!). Read the blueprints, consume the reports, watch the videos, do the workouts, track your progress using the worksheets and if you’re not absolutely satisfied that you’re losing fat, feeling better and getting closer and closer to that flat stomach – you can return the program for a no hassles, no-questions-asked, 100% refund.

Why make such a ridiculous guarantee? Because I know that this program works (I tested it on myself first after all!) and I know that if you give it a chance, you’ll find it’s what you need to burn fat, KILL your excuses and finally get in ridiculous shape.

If you’re not absolutely satisfied with the program, just send me an email in 30 days and I’ll refund you 100% – No questions asked. #Boom

Add To Cart - Button Orange

I want to take this time to thank you for your program and your insights. Thanks to you I am in complete control of my weight. I feel like I can lose weight at will. I am currently at my ideal weight. I am slim. And everyone around me has noticed the difference including myself.

– Koorosh, Lost 21 pounds

I started October 1st at 147.0 lbs, and ended this morning, Nov. 25th, at 133.2 lbs. I’m 5’7″. Thanks for this amazing program, Joel! It really has been life-changing. My confidence and self-esteem are through the roof, and this is the first time I’ve seen real, significant progress on any program I’ve tried before.

- James, Lost 14 pounds.

Impossible Abs Challenge Edition

The Impossible Abs Challenge Edition includes everything in the training edition above PLUS:

Impossible Abs Case Study

My Impossible Abs Case Study

  • How I Lost 34 pounds in 8 Weeks and Dropped to 5.4% Body Fat.
  • My Complete Workout Records & Repetitions.
  • My Complete Nutrition & Diet Logs (Every Single Thing I Ate).
  • Private Unedited Emails Between Vic and Myself When Things Got Tough.
  • My Personal Weight Loss & Photo Progression.

Hacking The Photo Shoot

Hacking The Photo Shoot

  • Location Scouting 101 – How To Find The Perfect Shoot Location
  • 7 Photo Shoot Tips From The Pros
  • Better Than Photoshop: The Tested Technique to Get That “Extra Lean” Look.
  • How to Use “Cheat” Foods to Enhance Your Physique For the Shoot.
  • Hour by Hour Schedule For The Week Leading Up to the Final Photo Shoot.

Expert Audio Interview Series

The challenge edition also includes audio mp3s and transcripts from interviews with the following fat loss and fitness experts.

Niki Impossible AbsNiki Hinton and Joel Runyon on Fat Loss For Women: Finding Your Confidence & Making The Change.

  • How Niki Found Confidence and Herself Through Fitness
  • How Niki Went From Out-of-Shape To Winning Her First Ever Fitness Competition.
  • The Biggest Willpower Hack In The World.
  • Why “Skinny” Isn’t The Goal and How to Avoid Looking “Bulky.”
  • How Fitness Spreads Into Other Areas of Her Life.

Vic Magary Impossible AbsVic Magary and Joel Runyon on the 3 Most Commons Six Pack “Mistakes.”

  • The 3 Most Common Six Pack Mistakes People Make.
  • How to Search And Destroy Eating Habits That Are Ruining Your Diet
  • Why Doing A Million Crunches Won’t Get You Your Six Pack.
  • What Coda, Vic’s Dog, can teach you about losing weight without even trying.
  • Why Impossible Abs is a Zero Excuse Program.

Patrick Hitches and Joel Runyon on Why Running is Making You Fat

  • Patrick’s Journey From Chubby Teen To Fitness Pro.
  • Why Running is Making you Fat
  • Why Calorie-In, Calorie-Out Thinking Is Outdated.
  • The Importance of Body Composition.
  • The Best Breakfast In The World For Fat Loss.
  • The ONE Key Thing You Must Do In Order To Get A Six Pack.

Impossible Ab Reminder

Impossible Abs Challenge Entry

  • Personal 8-week Impossible Abs Challenge Entry.
  • 56 Individual Emails Delivered With Your Daily Workout Notification.
  • Special Edition Impossible Abs Shirt Upon Challenge Completion (NEVER FOR SALE)

Impossible Abs Training Program Editions

There’s several ways to engage the Impossible Abs program. Whether you’re a do-it-yourself type person, you love a good challenge or you want hands-on coaching from fitness experts, we’ve got a training method to fit your needs.

Impossible Abs: Training Edition
Workout Blueprint
Nutrition Blueprint
Exclusive Video Library Access
Tracking Charts & Worksheets
Impossible Abs: Challenge Edition
Workout Blueprint
Nutrition Blueprint
Exclusive Video Library Access
Tracking Charts & Worksheets
Exclusive Expert Interviews
Original Case Study
Hacking The Photo Shoot
Challenge Entry & Daily Emails
Just letting you know I started Impossible Abs this week and I’ve already lost exactly 5lbs (190.4 – 185.4) after only six days. Woohoo! – Tom



If you want to do it. Stop talking, stop reading, and start doing. It’s not easy, but it is worth it.

P.S. Did I mention that a portion of all sales go directly to build an #Impossible school in Guatemala through our partnership with Pencils of Promise. Get ripped and give back. Double WIN! Can life get better? I submit that it cannot!

P.P.S. In case you’re wondering, that’s  really is me in the photos. Unlike, a lot of people and products in the fitness world, I’m not a cartoon, prop or a front-man for some shady marketer behind the curtain. This is me.

P.P.P.S. There’a 30 Day, 100% Money Back Guarantee on everything  I do. Try it for 30 days. If you don’t use it or don’t like it for any reason, just let me know and I’ll send you a full-refund – no questions asked!





P.P.P.P.S.  Interested an an extremely personal training transformation experience and photo shoot? The Impossible Abs Experience is available on a extremely limited basis through application only to Impossible Abs Challenge & Coaching members.

The Options One More Time

If you’re not quite sure what option is right for you, here are the options one more time with everything in them.

Impossible Abs: Training Edition

The Impossible Abs Training Edition Includes
  • Impossible Abs Nutrition Blueprint
  • Impossible Abs Workout Blueprint
  • Impossible Abs Workout Log
  • Impossible Abs Nutrition Log
  • Impossible Abs Weigh-In Log
  • Exclusive Online Access to Impossible Abs Video Library with 25+ Video Tutorials
  • Easy Caveman Cookbook Recipe Book with 40+ Recipes
  • Impossible Abs Official Grooveshark Playlist

Money Back Guarantee 100% - Burst Badge OrangeImpossible Abs: Challenge Edition

Everything From the Impossible Abs Training Edition PLUS
  • Hacking The Photo Shoot Special Report
  • Impossible Abs Original Case Study
  • Audio Interview & Transcript with Fitness Model Niki Hinton
  • Audio Interview & Transcript with Fat Loss Expert Vic Magary
  • Audio Interview & Transcript with Personal Training Patrick Hitches
  • Impossible Abs Challenge Entry
  • 56 Emails With Your Daily Workout
  • Special Edition Impossible Shirt upon Completion (NEVER FOR SALE)

Due to the expense, and complicated logistics of this experience, it’s currently only available by application only to Impossible Abs Challenge or Coaching members by application only.

Buy The Challenge Edition Here Or Get The Coaching Program Here

Remember, Impossible Abs, like everything I do, is backed by a 100% money-back guarantee because I know it works. If you’re not happy with your results, just let me know and I’ll refund you immediately. No questions asked. BOOM. There is literally no risk to you at all. Try it. I dare you.


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