An Update On The #Impossible School Campaign

At the beginning of last month, we launched our first every charity intiative with Pencils of Promise. You can read the full announcement here, but here’s the gist:

We going to raise $25,000 to build an #impossible school in Guatemala and make education possible for 1,000 students.

Since then, we’ve raised $7,184.31 of $25,000 – almost 30% BOOM! Nicely done team!

But there’s still a ways to go and still few months to make things happen. Here’s an update on everything that’s going on.

What I’m Doing

I’m running an ultramarathon in Chicago to raise money & awareness for our #impossible school project. I’ll be running a 50k – farther than I’ve ever gone before (in fact, before this initiative, an ultra marathon wasn’t even on my impossible list). This involves a lot of long weekend runs. Fun!

We also prodcued a video with PoP while out in Portland at our Bungee Jump adventure. You can watch it below (and if you did the bungee jump, you might even see your face in the video). You should share this with everyone you know :).

[click to watch video in email]

Other Things We’re Doing

–> We’re running a limited edition run of IMPOSSIBLE cycling jerseys. They look incredible and we’re donating 10% of the revenue to the #Impossible School Initiative. This is the final week to pre-order them if you want one. Pre-order them here.

–> We are donating a portion of all the proceeds from Impossible Abs towards the initiative.

–> Blogging, tweeting and generally getting the word out as best I can about this cause and the effort – all while running 50k to help get the word out.

There’s also quite a few of readers and league community members that decided to get in on it as well.

What Others Are Doing

People are doing all sorts of interesting/crazy/strange ways to raise funds. They’re all unique, interesting and ambitious. They’re all unique.

Theres quite few more as well. You can see all of the campaigns here. (On a non-competitive/very-competitive gender comparison side note, the ladies are absolutely killing the guys in taking on their own challenges. Lets go guys!)

What You Can Do

If you want to be a part of something bigger, help build a school and get involved, help build Here are a few practical ways to help.

1. Share the video. This is really easy, but I’ll make it even easier for you. Use the following examples below:

Twitter –> I’m helping to build an #impossible school w/ @joelrunyon & @pencilsofpromis . Want to help? [click to tweet this]
Facebook –> Want to help me provide access to education for 1,000 students and build a school in Guatemala?
Feel free to use those quotes specifically or make up your own and be creative if you like.
2. Donate to The CampaignThis is pretty simple. Even if you don’t have much, a little bit from a few thousand people can make a big difference. It’s amazing how fast just a few “small” donations can add up. To put things in perspective, just $25 helps one kid get an education.
3. Create your own Impossible Challenge This is the single bigest thing you can do to help the project. The exponential reach of the network effect is huge. Pick an impossible challenge, commit to doing it and set a fundraising goal to do in conjunction with the challenge. Even if you can’t donate a massive amount yourself, you probably know people, and can pass the vision on to them about what we’re up to.
You can share the videos below as well.

Impossible Ones Campaign Trailer –

Impossible Ones Impossible HQ Trailer –

As a reminder, the person who raises the most is going to come with me to Guatemala and help with the school construction with our own two hands. I told you we’re serious about doing! If you decide to take this on and need anything from me, let me know.
4. Help get the word out – If you run a blog, newspaper, magazine, or other type of media outlet, I’d love to talk to you about the campaign. Email me at joel [at] impossiblehq [dot] com or just say hi on twitter and let me know.
5. Get your business involved – If you run a small or large business or would like to help contribute in some bigger way, please let me know at joel [at] impossiblehq [dot] com.

$25,000 is still a big goal, but when a lot of people, take a small action, we can do really big things.

$25,000. Education for 1,000 kids. Not impossible.

Lets do this :)

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  1. says

    Joel, I’m with you! I’d like to add that as part of my Not Just a Daydream Campaign (in support of the Impossible HQ campaign), I will match every donation to my campaign dollar for dollar. Your gift will have double the impact! Here is the link to my campaign:

    I didn’t throw my Impossible challenge up there, but you’d better believe I have one. I am working on it now, and it will be realized in May 2013, which is beyond the scope of this campaign.

    I will declare it here: In May 2013, I will win a first place trophy at the NPC MidAtlantic Figure Competition…at the age of 45 and drug-free. I’ve done three shows, but never earned a top placing. Impossible at my age?

    I think not.


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