Introducing Cold Shower Therapy: The Challenge

Cold Shower Therapy is officially here.

–> Take The Cold Shower Therapy Challenge <–

The Backstory:

I get a lot of emails from people who feel “stuck.” They’re bored, frustrated and just want to make a change in their life, but don’t know how. They look around them and see people doing stuff they want to do, but they just feel like everything is impossible. They’re stuck. 

I used to be there too. 2 years ago, I was living in my parent’s basement, laid off from UPS, wishing I could travel the world and live a life worth writing about, but it all seemed impossible for me. Other people could do it, but definitely not me. I was stuck – but, I decided to get “un-stuck”, started my blog and started changing my life one change at a time.

I introduced cold shower therapy a few months ago as a personal strategy I’ve used over the past two years to smash my excuses and do something and it simply works. The results speak for themselves.

  • The first time I did it, I launched Impossible HQ, Impossible League and wrote my manifesto all within a month.
  • The second time I did it, I quit my job and started my own business.
  • The third time I did it, I got into the best shape I’ve ever been in my entire life.
After getting an overwhelming response to the unofficial cold shower therapy challenge in April and several people running their own challenges, I decided to formalize it, build a course and turn Cold Shower Therapy into an official Impossible League Challenge.

Cold Shower therapy works by freezing you out of your excuses and showing you that the resistance in your head is just as imaginary and harmful as the boogie man.

(If you don’t know what cold shower therapy is, you can read up on it here).

What’s In The Challenge?

Cold Shower Therapy is a personal 28 day email challenge course that combines 1 part inspiration, 2 parts bootcamp, and 1 part self-administered pure ice-cold shower therapy to get you inspired and shed your excuses that you’ve convinced yourself are valid. In 4 weeks, you’ll move from excuse maker to excuse smasher. From passive existing to purposeful action. From “stuck” to “un-stuck.”

Obviously, I can’t make you take cold showers (because, lets face it, that would be a little weird), but I can give you inspiration and perspective to challenge yourself, kickstart a change and help you take responsibility for your own life in just 28 days. Plus, the all cold shower therapy challengers will get exclusive access to a private forum within the impossible league just for those taking the cold shower therapy challenge – so you’ll have a community of challengers to take it on with you – and getting “un-stuck” together.

Cold Shower Therapy is open for the next 7 days – after which, we’ll close it down for the first therapy challenge which will begin the 15th. Like everything around here, there’s a 100% no-hassle money back guarantee if you find after 28 days of cold showers, you still feel like you’ve significantly moved from “stuck” to “un-stuck.”

If you feel stuck, there is no better way to get “un-stuck” than 28 days of cold shower therapy.

Are you up for the challenge?

Take the Cold Shower Therapy Challenge.

See you inside.


  1. says

    25 days of living in Chiang Mai and every day is cold shower therapy! :)

    Excellent program though. It’s true – those cold showers totally jolt your perception and comfort zone. Great program!

  2. Claire says

    I did my own “challenge” which started at the beginning of May. I lasted about 2 weeks before the excuses started creeping in – “Well, I won’t take my evening shower cold…” “I won’t do it if I have to wash my hair”… etc etc BS + some more BS.

    Read your email last night and this morning had about a 10 minute shower including washing my hair. It hurt like a mother-trucker but I did it.

    So I’m signed up for life baby! Bring it on.

  3. Jeremy says

    I started yesterday. Thanks for the awesome post! I jump out of the shower ready to tackle all of the projects for the day. I can’t wait to complete a month.
    What helps is imagining a place or time that has no access to hot water. People have been taking cold showers for thousands of years!

  4. adam says

    Hmmmmm. I feel like this Challenge actually ruins the idea – sorry. But if you don’t have something you’re already inspired to do, but just need a push, I don’t see how this will work. You can’t depend *entirely* on other people motivating you. It just doesn’t work, and it’s inauthentic to boot.

    Incidentaly, I am doing “Cold Shower Therapy”. I am getting my ass in gear and obsessing over this blog I want to write, and *finishing* a post every single day.

    • says

      Thanks for your input Adam, but that’s why it’s an experiment.

      I actually used to think that too, but I’ve realized sometimes people need a kickstart to get going. They won’t *depend* entirely on other people – if they try to, they’ll fail – but I think the community aspect of the challenge will help a lot of people do something they wouldn’t have had the courage to otherwise try.

  5. Kelley says

    I am doing this (and I’ve talked a friend into it, too)! Even just writing it here is a commitment but I’m looking forward to this and think it’ll motivate me even more as I’ve begun to run again. Thanks for such a great idea!

  6. Keith Clarke says

    Great challenge, Joel.

    And I am in!!

    I don’t think that whether or not it is authentic is the issue here. It is about our values and internal motivators. I for one do not like to fail, and I also care what others think of me (working on both of those to make them more healthy).

    So by signing up for this I put myself out there. I know that I will allow myself to fail if it is just me, and all of my excuses will run riot rationalizing why it couldn’t be done, whilst at the same time I beat myself up with the proverbial stick :) Making a public commitment is definitely a motivator for me. As is sharing an experience.

    So I will be blogging about it too.

    Thanks for the challenge

    • Claire says

      @Keith Clarke

      “I know that I will allow myself to fail if it is just me, and all of my excuses will run riot rationalizing why it couldn’t be done, whilst at the same time I beat myself up with the proverbial stick”

      That sounds so much like me it’s unreal. I’ll see you on the 15th, where we can snap the sticks in two and get started!

  7. Ray March says

    I first read about your cold shower therapy while visiting family halfway across the country. I have always said the best time to kick a bad habit or form a good one is while you are on vacation, since your regular routine is already out the window. I took my first cold shower May 22. I just took my 24th. This Friday will be my 30th. Results are amazing. I have no more excuses and my world is so much bigger and more exciting for it.

    Thank you so much Joel.
    Changed my life.

  8. says

    Well I must admit, I am dissapointed that I didn’t read this post sooner.

    I think I am going to have to go at this alone. It sounds too powerful to not take advantage of.

    I love the idea behind it. Very powerful stuff.

  9. Mitchel M.D. says

    Just heard you on the Foolish Adventure podcast. Awesome stuff and great advice.

    I share in your approach and did my first Tri and now am on to harder and more challenging events as well as making life all it can be.

    Thanks for the effort!

    Mitchel M.D.

  10. says

    I decided not to give myself the excuse that I needed to wait for the next group CST – so I’m on Day 5! It’s weirdly amazing. We all know the shower was already a place where ideas crystallize. But when I am freezing, I feel even more focused and purposeful. I have to repeat aloud: “I can do this. I can do this.” And I do it and it’s really hard and I feel super-powered the whole rest of the day. I’m also saving time and water because somehow I’m able to accomplish in 5 min what takes me 15 min in a hot shower. Ha! I’ll share more here and on my own blog as I continue toward 28 days. Thanks Joel!

  11. says

    I love this! Just what I needed to get my creative juices flowing. Although the challenge is over, I will just do it on my own. How hard can it be? Just take 28 freezing cold showers… Sounds pretty cold but I’m willing to give it a shot!

  12. says

    I LIKE it. I started last summer during our heat wave. It’s very refreshing. I still do it and I’m not so unique. It’s a national trait to wash in cold water…mostly it’s being frugal and not letting water so to waste as it takes some time for it to warm up.
    A brief cool shower is truly invigorating. I just imagine that I’m taking a plunge into a refreshing pool•••it feels fantastic!


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