Steve Tidball, the co-founder of Vollebak joins the Impossible Podcast to discuss his adventures as an athlete, ultra and adventure runner and how he started Vollebak – the coolest adventure apparel company on earth.
01:07 On the show is Steve Tidball, co-founder of one of the coolest adventure apparel companies on the planet, Vollebak
05:01 Steve Tidball’s background: how he got into adventure sports, and his introduction to the world of endurance.
08:57 Getting selected to run 3 of the hardest ultra-marathons in the world with his brother.
10:48 Steve’s experiences and challenges during the ultramarathon.
14:40 Steve’s and his brother’s hallucinations during the race.
41:29 Dealing with sensory deprivation throughout ultra racing.
42:51 How Steve went from the racing world to Vollebak (and why).
48:20 How Steve uses experimental thinking results to creative ideas and one-of-a-kind apparel.
54:01 The current lineup of Vollebak apparel.
1:03:04 The Real Life Treasure Hunt Campaign launched by Vollebak
1:16:40 Steve’s next adventures.
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