When you start working out with a barbell, your hands get raw. You tear skin, get cuts, but eventually calluses begin to form. When they do, the everyday movement doesn’t bother you so much and over time, you might even forget they’re there. But calluses only develop in places you consistently test. Calluses on your hands won’t help your feet if you start walking barefoot. It’s a whole new world. You have to start from scratch. And doesn’t ...
Archives for 2023
New IMPOSSIBLE Gear is Here (End of Winter Drop)
New Impossible Gear is here. Our product schedule is ramping up as we start scaling up this year. I'll have more and more announcements about what's dropping in our apparel lineup and in our custom formulas (new announcements coming soon). It's been fun seeing our gear pop up in different corners of the internet. A few of the ones I've noticed recently (as always - when you rock Impossible gear while doing something impossible - send it in). If ...
The Tao of the Gym Bro
The gym bro is always right. It’s fun to make fun of the gym bro. They can’t math. They spend too much time on creatine. And they love the gym selfie after a good pump. But like it or not - the gym bro is always right. This is the tao of the gym bro. Tao is the natural order of the universe, whose character one's intuition must discern to realize the potential for individual wisdom You may not like it but this is how the world ...
If you’re lacking vision, try asking this question…
If you’re lacking vision, try asking this question... I was talking with a friend about a pretty big business decision several months back. There were several directions they could go and while we were talking, I asked a question in the flow of the conversation: What’s the right way to do this? The answer was super clear to both of us. Of course there were obstacles and issues (some pretty substantial), but they seemed pretty trivial in ...
Creative Debt
On Clearing Creative Debt In computer programming - the term “technical debt” is used quite a bit. The idea is that over time as you build something, you slowly accumulate technical debt. The idea is that you start by building something. Then you add something else on top of of it. Then you build something else on top of that. Over time, if your’e not particular about paying down your technical debt, you end up with a little bit of a ...
Type 2 Fun
I’m not much for video games, but I think I still have quite a bit of “fun” - it’s just a different type of fun. It’s called type 2 fun. You might be familiar - you might not. Here’s what I mean. Type 1 vs Type 2 Fun In the endurance and outdoor world, people often use the phrase “type II” fun to distinguish between “fun” and “fun.” Type I Fun Type I fun is what you think of with fun. Easygoing, laughs, relatively care-free “fun.” Some of ...
Sunday Sermon 1/52: Life is Short
“Stop saying, I’d like to be this. I’d like to be that. Grab your f—king nuts and be it” I didn’t do an annual review this year. I had plans for one, but it seemed life had other plans for me this last month (more on that in a future newsletter). One thing that’s gotten really clear - life is short. So short. This year especially - it seems like things go by fast. 2020 was both months and 4 years ago somehow. Wow. Sometimes the ...
