In September I'm trialing a new challenge. I'm calling it the IMPOSSIBLE 30. It's actually not that IMPOSSIBLE. It's a simple baseline. So here's the challenge: 30 Days Oh, and sometime during the month - knock one thing off your impossible. That’s all. Free to join. It starts this Sunday (on the 1st). Just click here. to get on the list. FAQ Does it cost anything? No. What do I have to do to sign up? Get on the ...
Walking The Red Carpet with Ice Cross: Life on the Edge
This month I crossed a new item off the impossible list - walking the red carpet. Here's what happened. IMPOSSIBLE Sponsored a Film Over the years, we've sponsored all soft of extreme, crazy and niche athletes from around the world. One of the ones you might have seen is Ice Cross. It's the gnarliest sport on ice that you've never heard of. We've featured them on the IMPOSSIBLE channel over the past few years and it's started to take ...
I Quit Caffeine for 30 Days – Here’s How it Changed My Life
I recently finished up 30 days with no caffeine. I’ve had a bunch of friends say that it’s one of their biggest levers that they've changed in their life from a focus, energy and sleep perspective. I doubted this quite a bit, but these were real life anecdotes from friends I respected and cared so I thought I could do the absolute least and test it for 30 days. Plus, there’s a big trend about how caffeine doesn’t even do anything for you the first 90 ...
Encouragement From Your Past Self
I got an email the other day from Pencils of Promise out of the blue. It was a general quarterly email or so, but at the end - Carly lets know about the schools update: Furthermore, I wanted to share some thrilling news regarding the enrollment of students at the school projects that you have helped support in the past. We are beyond excited to witness the flourishing of these schools, which has created immense opportunities for both the students and ...
The Off Ramp
How do you build the habit of finishing? Everyone asks this whenever the topic of ultramarathons come up? Do you ever want to quit? Yes, all the time. It’s just not an option. Most people set “intentions” - intentions and don't do sh*t. Don't set your intentions. Set your will against the world - and it will bend to accommodate it. Most people screw this up. You see someone like David Goggins, Cameron Hanes or Jocko do a hard ...
Yes And – The Impossible Take
The “yes and” technique is a favorite technique people use in improv. The idea is that you never stop the momentum. No matter what anyone says - you just say “yes and” and then keep the train going - accepting the premise the other person put forward - no matter how ridiculous it is The popularity has spilled over into business, brainstorming and other communication classes, but it works well with hard things with yourself as well. When shit sucks ...
Optimized for What?
In defense of suboptimal execution. There’s a lot of talk in the biohacking space about optimizing. People like Bryan Johnson have come out with the blueprint - spending $2 million to optimize his entire body worshipping at the altar of data. His stated goal: “don’t die.” This isn’t new - Dave Asprey did the first crack at this in the 2010s with Bulletproof and there’s been entire trends around “quantified self” I think it’s na interesting ...
Bombing Kill Tony At The Mothership
Anddddd we’re back with another installment of Joel knocking things off his impossible list. Usually this involves me doing something cool and having a great montage video to show you guys and looking cool (these are pretty fun to do). Sometimes, it involves me falling flat on my face (these aren’t as much fun). Well, you’re in luck - today we have a big serving of option #2. This was supposed to be “Joel does well at the Mothership” - Joe ...
Building Calluses
When you start working out with a barbell, your hands get raw. You tear skin, get cuts, but eventually calluses begin to form. When they do, the everyday movement doesn’t bother you so much and over time, you might even forget they’re there. But calluses only develop in places you consistently test. Calluses on your hands won’t help your feet if you start walking barefoot. It’s a whole new world. You have to start from scratch. And doesn’t ...
New IMPOSSIBLE Gear is Here (End of Winter Drop)
New Impossible Gear is here. Our product schedule is ramping up as we start scaling up this year. I'll have more and more announcements about what's dropping in our apparel lineup and in our custom formulas (new announcements coming soon). It's been fun seeing our gear pop up in different corners of the internet. A few of the ones I've noticed recently (as always - when you rock Impossible gear while doing something impossible - send it in). If ...
