Anddddd we’re back with another installment of Joel knocking things off his impossible list. Usually this involves me doing something cool and having a great montage video to show you guys and looking cool (these are pretty fun to do). Sometimes, it involves me falling flat on my face (these aren’t as much fun). Well, you’re in luck - today we have a big serving of option #2. This was supposed to be “Joel does well at the Mothership” - Joe ...
Building Calluses
When you start working out with a barbell, your hands get raw. You tear skin, get cuts, but eventually calluses begin to form. When they do, the everyday movement doesn’t bother you so much and over time, you might even forget they’re there. But calluses only develop in places you consistently test. Calluses on your hands won’t help your feet if you start walking barefoot. It’s a whole new world. You have to start from scratch. And doesn’t ...
New IMPOSSIBLE Gear is Here (End of Winter Drop)
New Impossible Gear is here. Our product schedule is ramping up as we start scaling up this year. I'll have more and more announcements about what's dropping in our apparel lineup and in our custom formulas (new announcements coming soon). It's been fun seeing our gear pop up in different corners of the internet. A few of the ones I've noticed recently (as always - when you rock Impossible gear while doing something impossible - send it in). If ...
The Tao of the Gym Bro
The gym bro is always right. It’s fun to make fun of the gym bro. They can’t math. They spend too much time on creatine. And they love the gym selfie after a good pump. But like it or not - the gym bro is always right. This is the tao of the gym bro. Tao is the natural order of the universe, whose character one's intuition must discern to realize the potential for individual wisdom You may not like it but this is how the world ...
If you’re lacking vision, try asking this question…
If you’re lacking vision, try asking this question... I was talking with a friend about a pretty big business decision several months back. There were several directions they could go and while we were talking, I asked a question in the flow of the conversation: What’s the right way to do this? The answer was super clear to both of us. Of course there were obstacles and issues (some pretty substantial), but they seemed pretty trivial in ...
Creative Debt
On Clearing Creative Debt In computer programming - the term “technical debt” is used quite a bit. The idea is that over time as you build something, you slowly accumulate technical debt. The idea is that you start by building something. Then you add something else on top of of it. Then you build something else on top of that. Over time, if your’e not particular about paying down your technical debt, you end up with a little bit of a ...
Type 2 Fun
I’m not much for video games, but I think I still have quite a bit of “fun” - it’s just a different type of fun. It’s called type 2 fun. You might be familiar - you might not. Here’s what I mean. Type 1 vs Type 2 Fun In the endurance and outdoor world, people often use the phrase “type II” fun to distinguish between “fun” and “fun.” Type I Fun Type I fun is what you think of with fun. Easygoing, laughs, relatively care-free “fun.” Some of ...
Sunday Sermon 1/52: Life is Short
“Stop saying, I’d like to be this. I’d like to be that. Grab your f—king nuts and be it” I didn’t do an annual review this year. I had plans for one, but it seemed life had other plans for me this last month (more on that in a future newsletter). One thing that’s gotten really clear - life is short. So short. This year especially - it seems like things go by fast. 2020 was both months and 4 years ago somehow. Wow. Sometimes the ...
I asked ChatGPT to help me come up with some ideas for my Impossible List for next year. Here’s what it came up with:
I asked ChatGPT to come up with some new ideas for my impossible list next year. If you're not familiar, ChatGPT is a new project by OpenAI designed to make AI content accesible in a chat format. I decided to ask it to help me come up with some new idea for my impossible list. I'm going to admit: "join a protest in a foreign country" caught me off guard. I decided to ask them for more "very, very extreme sports" to try out. Now with ...
48 Hours of Nothing
I went to a Getaway House for the first time in a few years a few weeks ago to do a quarterly retreat. I’ve been meaning to do a quarterly retreat and planning process but I seem to find a way to get out of it. Working hard is easy enough for me, but taking a step back to plan out the lay of the land has always been a struggle. Going during the week drops the Getaway pricing from like $400-$500 on their peak weekends (crazy talk) to roughly ...
