After over 4 years of being sued by Impossible Foods - we are now less than 2 weeks away from trial. Unfortunately for them, it hasn't worked. To date, the team over at Impossible Foods has gone through 2 CEOs, the founder, (approximately) 17 c-suite executives and 4 different law firms in order to cancel our trademarks. Also, last month their CEO decided to leave the company to join the dairy industry. So since they have decided to wage full on ...
Launching the new Impossible Fitness app.
We have a brand new Impossible Fitness App and I wanted to tell you about it. We launched a v1 a while back, but we knew we could do better. For years, I’ve wanted a simple, easy to use fitness tracking app that helps me work towards specific impossible challenges - but for the last year - I’ve been a bit busy with the lawsuit to update the app. The vision has always been clear - to help you knock off your next impossible challenge and train to do ...
More Free Tools for your Impossible Fitness challenges
We just dropped a bunch of new fitness tools at ImpossibleFitness.com If you've used our various calculators in the past, we basically rebuilt and expanded our entire suite at Impossible Fitness. You can take a look below: ImpossibleFitness.com/Tools You can check them out at the link above, but here's a quick review: Macro Calculator Whether you’re doing a cut, bulk or maintenance - a macro calculator is incredibly useful in helping ...
The Price of your Goals
Everything has a price. People like to say this in a derogatory way. As if to insinuate - that everything (and everyone) has their price. If you offer a million bucks for the home that’s worth 300k - eventually they’ll bite. Maybe. But it’s also true on the other side of things. Everything you want has a price. If you want something. There’s usually a price for it. The person with the thing, the person, the life you want? They paid a ...
Behind the Scenes of the Summary Judgment Hearing for the Impossible Foods Trademark Lawsuit
On Thursday, I flew out to San Jose for the umpteenth time for the Impossible Lawsuit. For the last 4.5 years, Impossible Foods has been suing our company IMPOSSIBLE (and recently me) trying to cancel our trademarks - including ones related to our non-profit work at Impossible.org. After years of them using all sorts of delay tactics, we are finally getting heard out in court. Thursday was the summary judgment hearing. This was my first time at ...
Impossible Foods Lawsuit Update: Summary Judgment Hearing is this Week
After 4.5 years, the Impossible Foods Lawsuit has the summary judgment hearing this week. Here's what that means in layman's terms (to my best ability) We have been around since 2010 - 6 years before Impossible Foods ever launched a burger. If you would like to support the original IMPOSSIBLE, check us out at Impossible.co Check out our work with non-profits at Impossible.org To find more about the case, visit ImpossibleLawsuit.com ...
The Counting Method
One of the intuitive ways I found to survive a long distance race is counting. It sounds dumb, but to do something big, you often have to break it down. When you’re in a 56 mile race like Comrades, it gets really hard for your brain to even comprehend what type of distance that is. So I often found myself just breaking it down into manageable numbers that I know that I’ve done dozens of times before. For example, if you’re a few miles into the ...
Impossible Foods LAWSUIT UPDATE: One Week Until Summary Judgment Hearing
Background: for the last 4.5 years, Impossible Foods has been suing my company IMPOSSIBLE LLC (est. 2010) to cancel our trademarks (including the ones at Impossible.org) so they can sell their fake hot dogs to kids to “save the planet”. Their valuation has plummeted 90%, annual sales are cratering, and executives have fled the company as Peter McGuinness and co attempt to “save the world” by suing our company, and others. Neat business model. After 4.5 ...
The IMPOSSIBLE Album: Vol 1
A while back I did a project called 50 IMPOSSIBLE QUOTES. It took the internet by storm, and was the inspiration for hundreds of thousands of people to go do something impossible of their own. I was thinking about that the other day and started playing around with some of the new AI tools. I started to spin up a few cool new projects and delve into some more creative stuff. The first: IMPOSSIBLE Album: Vol 1 The inspiration? First, when ...
Weird Things I Do To Supercharge My Creativity
Here’s some weird things I do to supercharge my creativity. Maybe they’re insane. Maybe they’re useful. See what works for you. Stay up late / wake Up early I can do administrative tasks very well when I’m well rested, but I’m never peak creative when I’m well rested and comfortable. Creativity thrives on the extremes. I’ve written about this before, but there’s something about the witching hours that seems to let creativity thrive. Take a ...
