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Adventure Roulette: The Game

September 28, 2026 By Joel Runyon Leave a Comment

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Almost a decade ago, I coined a term "adventure roulette." The idea - have fate pick out your next adventure. When I first did it, I literally walked up to the ticket counter at O'Hare and told the frantic gate agent - Tammy to buy me a ticket "wherever." Tammy panicked and sent me to Boston. It turned out to be a super fun trip and & I have been wanting to do it again. Over the years, people have taken on the challenge, riffed on the ...

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Filed Under: Adventures

Weird Things I Do To Supercharge My Creativity

February 23, 2025 By Joel Runyon 1 Comment

Here’s some weird things I do to supercharge my creativity. Maybe they’re insane. Maybe they’re useful. See what works for you. Stay up late / wake Up early I can do administrative tasks very well when I’m well rested, but I’m never peak creative when I’m well rested and comfortable. Creativity thrives on the extremes. I’ve written about this before, but there’s something about the witching hours that seems to let creativity thrive. Take a ...

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Filed Under: Fitness

The Fastest Sport on Ice – The Val Thorens 500 – Ice Cross Mini Documentary

February 18, 2025 By Joel Runyon Leave a Comment

ice-cross-val-thorens

Welcome back to another season of Ice Cross! Over the last 3-4 years, we’ve partnered with the sports and athletes to share episodes, vlogs and even a full-length documentary about the fastest sport on Ice. This year, we went to Val Thorens - a small ski resort in the French Alps to document the best race in years. They built a race track in the middle of the mountain village for one of the biggest kick off events in all of Ice Cross. As ...

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Filed Under: Fitness

The 4am Rule

February 16, 2025 By Joel Runyon Leave a Comment

I read something that the reason you feel creative late at night or early in the morning is because the global hive mind is asleep and it’s easier to pull down creative thoughts from the aether. Like the global consciousness highway is less crowded, so you can just speed recklessly across all 4 lanes. Forget for a second that half the world is definitely up at that time anyways (listen, it doesn’t have to be real to make sense, make sense?). I ...

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Filed Under: Fitness

The Scary Part Isn’t The Action

February 9, 2025 By Joel Runyon Leave a Comment

When you make a big call. A lot of people think it’s scary. It’s not. The scary part isn’t the action. The scary part is the decision. It’s the testing back and forth between the safety of the current moment and the futures you’re scared you might achieve. But once you act. It’s not scary anymore. The doing isn’t scary. It might be overwhelming, it might be hard, it might be painful. But you’re too busy to be scared. Action does not ...

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Filed Under: Fitness

You have to believe it first

January 17, 2025 By Joel Runyon 1 Comment

The first thing you have to do is write it down. I went back and read this post from Russel Kirsch this week - the nice old man who gave me an inspirational ass kicking in a coffee shop some 13 years ago. He also just so happened to invent the first programmable computer & the first digital image. “That’s the problem with a lot of people”, he continued, “they don’t try to do stuff that’s never been done before, so they never do anything, but if ...

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Filed Under: Fitness

How To Start The New Year Right

January 1, 2025 By Joel Runyon Leave a Comment

some notes from myself to myself. take whatever is useful Happy New Year. Here’s a message from Greg Plitt. Watch it. Do something. Stop wishing. Go to the gym. The gym is the single physical activity you can do that will bleed over into every other aspect of life. If there’s anything left carrying over from 2024, get rid of it in the next 7 days. Close that chapter. Do something every day. Skip days are where you go to die. It’s easier to be ...

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KING of the SWAMP 2024: THE FIRST EVER NIGHT DEATH DIVING (DØDS) COMPETITION

October 17, 2024 By Joel Runyon Leave a Comment

Death diving. In a swamp. At a night. When Jonny brought up the idea of hosting a death diving invitational in his own backyard swamp - it seemed insane. Crazy. Impossible? We said F it, went for it and I think we pulled off one of the coolest events of the year. 20 athletes. 7 rounds. 6 judges. Zero eliminations. Only 1 King of the Swamp. Here's what went down. This was a lot of fun. Want to catch more death diving? ...

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Filed Under: Fitness

IMPOSSIBLE 30 Challenge

August 26, 2024 By Joel Runyon Leave a Comment

In September I'm trialing a new challenge. I'm calling it the IMPOSSIBLE 30. It's actually not that IMPOSSIBLE. It's a simple baseline. So here's the challenge: 30 Days Oh, and sometime during the month - knock one thing off your impossible. That’s all.  Free to join. It starts this Sunday (on the 1st). Just click here. to get on the list. FAQ Does it cost anything? No. What do I have to do to sign up? Get on the ...

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Walking The Red Carpet with Ice Cross: Life on the Edge

July 1, 2024 By Joel Runyon Leave a Comment

life-on-the-edge-1

This month I crossed a new item off the impossible list - walking the red carpet. Here's what happened. IMPOSSIBLE Sponsored a Film Over the years, we've sponsored all soft of extreme, crazy and niche athletes from around the world. One of the ones you might have seen is Ice Cross. It's the gnarliest sport on ice that you've never heard of. We've featured them on the IMPOSSIBLE channel over the past few years and it's started to take ...

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Filed Under: Fitness

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  • Adventure Roulette: The Game
  • Weird Things I Do To Supercharge My Creativity
  • The Fastest Sport on Ice – The Val Thorens 500 – Ice Cross Mini Documentary
  • The 4am Rule
  • The Scary Part Isn’t The Action

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