It’s pretty common for people to rant online about their “haters.” They fuel their identity and work around proving these ‘haters’ wrong. There’s a level of narcissism about this. Thinking that people are spending their entire day not just passively thinking about you but actively hating on you. It might be the case - but often haters ar just people making critical feedback, asking questions. They might even have a good point. If you think ...
Common ≠ Normal
One the sneaky ways society lulls you into complacency is word f*ckery. Word f*ckery Using similar words to draw you into a state of complacency and confuse you into labeling yourself a certain way. Exhibit A: Using the word “normal” and "common” interchangeably. Society pretends they’re interchangeable. They’re not. Here’s what I mean: There are plenty of issues that people deal with that are common - it has nothing to do with whether ...
Skill Theming: How to Learn More Skills, Faster
Something I’ve been thinking about lately is skill theming. Learning a bunch of related skills at once as a way to systematically get outside your comfort zone and learn a ton of new things, and Hypothesis: You learn new skills faster and gain competency by theming similar complementary skills and stacking them together than trying to learn them individually. As I was reviewing my impossible list, I saw a bunch of things on there that had been on ...
The IMPOSSIBLE Shirt Has Been Upgraded – Here’s what’s new
We just upgraded the IMPOSSIBLE Gear to be better than ever. Spoiler alert: they're awesome. Here's what's new inside: The New Impossible Gear Highlights Softer (somehow) shirts - the softest shirts in the world.Better athletic fit. Fits your body in all the right places making you look like a superhero.Clean “push your limits” down the back spine.Final touches like no-show tags and custom hang-tags.Three awesome colors: navy blue, military ...
The Seven Stages of Learning Something New
When’s the last time you learned something new? A weird aspect of adult life is people are obsessed with learning for the first 20 years of their life, but care less about what specifically they’re learning. Then, a large majority assume that they’ve learned everything they ever can learn and are the same person for the next 50 years until they take a dirt nap. I wrote last week about pulling the trigger and crossing kitesurfing off my impossible list. ...
Is it Important? Put It On The Calendar
Read until the end to read about how you can win $100 to do something on your impossible list. I’ve been talking about kite surfing for a long time. I think the first time I went was like 10 years ago in Aruba. I was terrible, but I loved it. I started saying “this is my next favorite sport” But, you know the drill. I got busy. I had other things to do, races and businesses to run. It became a story I told myself I wanted to do someday, ...
3 New Resources To Help You Run Faster
If you’re an athlete, runner or just trying to not be a terrible runner so you can knock some things off your impossible list this year - we’ve built 3 new resources to help you run faster in 2021. The team has been working behind the scenes to make these happen, so you might not even have heard about these before - the best part? Most of them are completely free. Let’s break ‘em down. New Impossible Fitness Running Programs As of today, we ...
Impossible Hats Are Now Available for Pre-order
New Impossible Hats are now available for pre-order. And, man, they look GOOD. Honestly, these are the coolest things we've made since the original impossible shirt. I've been working with our manufacturing team to get these *just right* over the past few months and they're finally here. Black on black on black. I dare you to find a better looking hat. Take a look. The side profile. Different view, just as sexy. The inside is custom ...
The One Time I Accidentally Started an Antarctica Conspiracy Theory
Apologies if this is off-topic, but becoming part of an international Antarctic conspiracy has officially made my impossible list. Sorry not sorry. I’ve shared this in a few interviews and podcasts before but this is the first time I've written about it on the site. Let's call this. "The one time I accidentally started an an Antarctica conspiracy theory." As with all good conspiracies - this one starts on reddit…. /// If you throw in a ...
Paying The Cost
==== New Product Alert: There’s a new product dropping in the next 7 days on our apparel store. It might be my favorite piece we’ve done to date! Stay tuned! ==== Everything has a cost. If you’re going to do an 100 mile ultra marathon, you’re going to be out there for 12 hours if you’re a beast. If you’re like most, you’re going to be out there a lot longer. If your’e going to start a business, you’re going to deal with a lot more ...
