Heidar Logi is a real life Viking.As Iceland's first professional surfer - he's got a knack for doing ridiculous things to find the perfect wave - even in arctic temperatures. You might have heard his name before (he was featured in the Netflix movie - Under An Arctic Sky with Chris Burkard). We went out to Iceland and shot a short IMPOSSIBLE film with Hediar last year and I love his take on finding adventure, dealing with adversity and finding ...
Nobody Cares. Work Harder.
Cam Hanes - Nobody Cares. Work Harder. Cam Hanes has a saying "Nobody Cares. Work Harder." When you set out to do something impossible, there's a thing that happens whenever a challenge is sufficiently difficult. Your subconscious rises up to try to fight and keep you in stasis - to push you back to comfort and back to your old, safer ways. You'll hear a lot of people talk about haters. This is typically before they ever start. When you ...
Selling Options for Traction
I’m doing this year-in-review a little bit different. 2019 was quite a shift in how I've done everything - from life to fitness to business - over the last 5 years. One of the main concepts I’ve focused on over the past few years is optionality. It was done subsconsciously for a few years, but Taylor Pearson put together the optionality framework that made me realize that had been exactly what I was doing. Taylor breaks this concept down to ...
Turn The Page
Turn the page. Have you ever read a certain book or passage so engaging that it stopped you on the page? Maybe it was so awesome you had to re-read it. Maybe it was so boring that you couldn't even get through it. Maybe it was so terrible that, like a car crash, you just got stuck scanning it over and over. Maybe you hated it so much you put the book away and tried to not think about it, but it wormed its way into the back of your brain and ...
You Already Know What To Do
You already know what to do. You’re wreaking havoc on yourself by couching your fear of uncertainty in indecision. You tell yourself that You're being rationalYou don't want to make the wrong decision.You want to make sure everything's perfect. But we both know that's not the case. What you really are - is scared. You don’t need more information. You don’t need more time. You don’t need someone else to come along and help you. You ...
Welcome to IMPOSSIBLE
Everybody likes to use this word...IMPOSSIBLE. I don't think they know what it means... https://www.youtube.com/watch?v=MNWHKIkM1tQ If you enjoyed this video, please subscribe here and share it with a friend. ...
Welcome to IMPOSSIBLE: Trailer
I've been working on something the last few months. Well...just see for yourself. https://www.youtube.com/watch?v=EuBx5O-5evE Take a look and get subscribed. You don't want to miss this. Subscribe on YouTube ...
Manufacturing Your Own Momentum
The last 6 months have probably been the most productive of the last 2 years. After lawsuits, technical issues and a whole bunch of life changes, I’ve had to manufacture momentum out of thin air, remember what it’s like to move forward and build something new. Maybe you know what I’m talking about. When you’re stuck, it’s easy to stay stuck. It’s literal physics. an object remains at rest, unless acted upon by an outside force. And the ...
Introducing the IMPOSSIBLE Standards (beta release)
Today I’m releasing something that I’ve talked about for a long, long time. The IMPOSSIBLE standards. In a world that shies away from impossible standards, we’re inundated with propaganda telling you to be less: “That can’t be done” “Aim lower” “Stop trying so hard” I’m going to step in and just let out one big. F-------- THAT IMPOSSIBLE Standards IMPOSSIBLE Standards are a standard. They are binary. Either you get there or you ...
Compete Against Your Friends
Coming out of Hell on the Hill 6 - I noticed a theme came out of nearly every conversation I had. They all started with these two questions: What challenge did you just do?What challenge are you doing next? The best part about doing hard, ridiculous and sort of stupid challenges is that you filter out everyone not willing to do hard, ridiculous and sort of stupid challenges. And, when you’re around those people - the types of conversations you ...
