Welcome back to another season of Ice Cross! Over the last 3-4 years, we’ve partnered with the sports and athletes to share episodes, vlogs and even a full-length documentary about the fastest sport on Ice. This year, we went to Val Thorens - a small ski resort in the French Alps to document the best race in years. They built a race track in the middle of the mountain village for one of the biggest kick off events in all of Ice Cross. As ...
The 4am Rule
I read something that the reason you feel creative late at night or early in the morning is because the global hive mind is asleep and it’s easier to pull down creative thoughts from the aether. Like the global consciousness highway is less crowded, so you can just speed recklessly across all 4 lanes. Forget for a second that half the world is definitely up at that time anyways (listen, it doesn’t have to be real to make sense, make sense?). I ...
The Scary Part Isn’t The Action
When you make a big call. A lot of people think it’s scary. It’s not. The scary part isn’t the action. The scary part is the decision. It’s the testing back and forth between the safety of the current moment and the futures you’re scared you might achieve. But once you act. It’s not scary anymore. The doing isn’t scary. It might be overwhelming, it might be hard, it might be painful. But you’re too busy to be scared. Action does not ...
You have to believe it first
The first thing you have to do is write it down. I went back and read this post from Russel Kirsch this week - the nice old man who gave me an inspirational ass kicking in a coffee shop some 13 years ago. He also just so happened to invent the first programmable computer & the first digital image. “That’s the problem with a lot of people”, he continued, “they don’t try to do stuff that’s never been done before, so they never do anything, but if ...
How To Start The New Year Right
some notes from myself to myself. take whatever is useful Happy New Year. Here’s a message from Greg Plitt. Watch it. Do something. Stop wishing. Go to the gym. The gym is the single physical activity you can do that will bleed over into every other aspect of life. If there’s anything left carrying over from 2024, get rid of it in the next 7 days. Close that chapter. Do something every day. Skip days are where you go to die. It’s easier to be ...
KING of the SWAMP 2024: THE FIRST EVER NIGHT DEATH DIVING (DØDS) COMPETITION
Death diving. In a swamp. At a night. When Jonny brought up the idea of hosting a death diving invitational in his own backyard swamp - it seemed insane. Crazy. Impossible? We said F it, went for it and I think we pulled off one of the coolest events of the year. 20 athletes. 7 rounds. 6 judges. Zero eliminations. Only 1 King of the Swamp. Here's what went down. This was a lot of fun. Want to catch more death diving? ...
IMPOSSIBLE 30 Challenge
In September I'm trialing a new challenge. I'm calling it the IMPOSSIBLE 30. It's actually not that IMPOSSIBLE. It's a simple baseline. So here's the challenge: 30 Days Oh, and sometime during the month - knock one thing off your impossible. That’s all. Free to join. It starts this Sunday (on the 1st). Just click here. to get on the list. FAQ Does it cost anything? No. What do I have to do to sign up? Get on the ...
Walking The Red Carpet with Ice Cross: Life on the Edge
This month I crossed a new item off the impossible list - walking the red carpet. Here's what happened. IMPOSSIBLE Sponsored a Film Over the years, we've sponsored all soft of extreme, crazy and niche athletes from around the world. One of the ones you might have seen is Ice Cross. It's the gnarliest sport on ice that you've never heard of. We've featured them on the IMPOSSIBLE channel over the past few years and it's started to take ...
I Quit Caffeine for 30 Days – Here’s How it Changed My Life
I recently finished up 30 days with no caffeine. I’ve had a bunch of friends say that it’s one of their biggest levers that they've changed in their life from a focus, energy and sleep perspective. I doubted this quite a bit, but these were real life anecdotes from friends I respected and cared so I thought I could do the absolute least and test it for 30 days. Plus, there’s a big trend about how caffeine doesn’t even do anything for you the first 90 ...
Encouragement From Your Past Self
I got an email the other day from Pencils of Promise out of the blue. It was a general quarterly email or so, but at the end - Carly lets know about the schools update: Furthermore, I wanted to share some thrilling news regarding the enrollment of students at the school projects that you have helped support in the past. We are beyond excited to witness the flourishing of these schools, which has created immense opportunities for both the students and ...
