• About
    • Meet Joel
    • The IMPOSSIBLE Shirt
  • Speaking
  • Giving

IMPOSSIBLE ®

Push Your Limits | Do Something Impossible

  • Home
  • Impossible List™
  • Blog
    • Archives
  • Gear
  • Apps
    • Running + Fitness Calculators
    • Move Well – Mobility Exercises
    • Cold Shower Therapy
  • Podcast
  • Events
  • 777
You are here: Home / Blog

Scaling an Impossible Flywheel

November 28, 2021 By Joel Runyon Leave a Comment

aka the not so secret plan for taking over the world A few weeks ago, I shared this tweet: Inspiration → Training → Gear → Fuel → Experiences → Inspiration This is the not-so-secret plan behind what I’ve been building out for 2.0 version of IMPOSSIBLE. The foundation has been laid for a while now, but I've been using the past 18 months in quarantine to piece this together in a much more cohesive and straightforward plan. Inspiration → Blog ...

Continue Reading

Filed Under: Bizness, Updates

Statement on Impossible Foods Lawsuit

November 16, 2021 By Joel Runyon 11 Comments

A few months ago, Impossible Foods - a multibillion dollar processed food company - filed a lawsuit against my company - IMPOSSIBLE®. They are seeking to cancel our trademarks, bully us into submission, and make us pay for the entire legal proceeding. Up until now, I’ve remained quiet - as we’ve engaged in each step of the legal process. However, I’d like to share a bit behind the scenes of what fighting a David vs. Goliath lawsuit is actually like for ...

Continue Reading

Filed Under: Updates

The New IMPOSSIBLE ® Store is Here

November 12, 2021 By Joel Runyon Leave a Comment

I’m excited to share the complete site redesign of our IMPOSSIBLE store at Impossible.co. We’re updating the site and making it easier to find the impossible gear, products, and formulations to help you push your limits. Here’s a preview, but you can check out all the site changes here. Here’s what’s new inside: The entire homepage is revamped to focus on the most popular products on the store. We flipped the entire color scheme of the site ...

Continue Reading

Filed Under: Updates

What Would Future You Wish You Did?

November 9, 2021 By Joel Runyon Leave a Comment

If you’re not sure what decision to make a useful question to ask yourself is this: "what would future you wish you did?" I’m not sure where I read this, but someone once said it’s easy to look back and wish you handled a situation differently in the past. But it’s actually more useful to look forward and ask yourself what future you wish you would do right now. When I started IMPOSSIBLE, it was because I asked myself a question: If your life was a ...

Continue Reading

Filed Under: Fitness

Make Your Obstacles Mortal

October 31, 2021 By Joel Runyon Leave a Comment

If you are not where you want to be, why are you chilling so much? If you’re not where you want to be, you need to do more than just try new things. You need a new attitude. You need to go military on some things. You've got way too many obstacles taking up way too much space in your brain space. It's time to get rid of them. Make your obstacles mortal. Then crush them. It’s easy to have your excuses live in your head. When they live ...

Continue Reading

Filed Under: Fitness

3 Sleep Experiments I’m Trying That Actually Work

October 20, 2021 By Joel Runyon Leave a Comment

I am not the world’s greatest sleeper. I think I usually sleep out of necessity more than desire. If I could get away with it - I'd rather pass. That said - I’ve been informed that I have to sleep every day - which I’ve double checked with the doctors - and I’ve unfortunately confirmed as true. So, I figured if I’m going to have to sleep - I might as well try to get better at it. So, over the past 6 months or so, here are 3 sleep experiments that ...

Continue Reading

Filed Under: Fitness

The More You Do, The More You Do

October 12, 2021 By Joel Runyon Leave a Comment

The more you do, the more you do. One thing I’ve noticed about people who get a lot done is that there’s a compounding factor no one discusses. The more someone does, the more they seem to do. It’s counterintuitive, but when things start to pile up, there are two options: You can look for reasons to opt out.Or your can lean in. It’s easy to think that the people with clear schedules have wide open schedules and lots of time to get things ...

Continue Reading

Filed Under: Fitness

Strength is Rare

August 30, 2021 By Joel Runyon 2 Comments

Strength is rare. And society likes it like that. They want you be weak, soft, comfortable. Discomfort is seen as a disorder, an invisible fence to keep you solidly within your zone of certainty, narrowing by the second. “Don’t even bother with that. Come back to the couch, sink in and relax. You’ve had it hard, detach from discomfort and let the dopamine flow.” Until every piece of discomfort is systematically removed bit by bit. And, if ...

Continue Reading

Filed Under: Fitness

5 Impossible People Doing Impossible Things

August 16, 2021 By Joel Runyon Leave a Comment

Over the next few months, I want to highlight more people from the IMPOSSIBLE community doing impossible things. From the outside, people sometimes assume IMPOSSIBLE is all people who look like Joel. Or, a caricature of me. Something like a bunch of dude-bros in their 20-30s lifting weights and eating steak. Yes, all those things are awesome, but often, the people that it's the people that are nothing like me that inspire me the most and embody the ...

Continue Reading

Filed Under: Fitness

Miss 1? Fine, Never Miss 2

July 28, 2021 By Joel Runyon Leave a Comment

I’ve been working out wildly consistently for the past 7 months. Almost maniacally 5 days / week. Sometimes I'll take the weekend off but usually I'm doing some active rest work. I've missed a day or two here over the months, but since January, I've been remarkably consistent. The only real thing that's changed was I removed the option for not going and instituted an unofficial rule with myself. If I miss one workout, that’s fine. But I never miss ...

Continue Reading

Filed Under: Fitness

« Previous Page
Next Page »
the-impossible-shirt

Hi, I'm Joel Runyon


I created IMPOSSIBLE to help people push their limits by taking on impossible challenges and living a good story.

Follow @joelrunyon

My I recently finished running 7 ultra marathons on 7 continents and raised nearly $200k for Pencils of Promise. Read more about my story here.

Subscribe & Listen To The Podcast

How To Start A Blog Walkthrough

how-to-start-a-blog-guide
impossible abs

no-excuse-workout

cold-shower-therapy

The 777 Project

THE IMPOSSIBLE FAMILY

  • IMPOSSIBLE • Blog + HQ
  • IMPOSSIBLE Fitness • Tutorials & Training
  • IMPOSSIBLE Podcast • Podcast
  • IMPOSSIBLE X • Businesses
  • IMPOSSIBLE.org • Giving
  • IMPOSSIBLE Gear • Apparel + Supplements

"How To" Guides

  • How To Start A Blog: The Definitive Guide
  • How To Start A Podcast: The Definitive Guide

Looking For Something?

About The Impossible Shirt

IMPOSSIBLE®

  • Impossible X®
  • Impossible.org
  • Impossible Gear™
  • Impossible Fitness ®
  • Impossible Nutrition ®

RECENT

  • Vulnerability is Overrated
  • 12 Things I’ve Learned From Running IMPOSSIBLE ® For 12 Years
  • How I Got In The Best Shape of My Life at 35
  • Why I Created Impossible Sleep™
  • It’s almost too late

Inspiration

  • An Unexpected Ass Kicking
  • How Bad Do You Want It?
  • The Iron & The Soul
  • The Only 2 Real Excuses Why People Refuse To Take Cold Showers

We Built a School! (2012)

impossible-pop-school

And We Built 7 More! (2017)

777-project

| Copyright © 2022 | Built on Genesis & Hosted By BlueHost | Affiliate Disclosure | An Impossible X Company

IMPOSSIBLE®, the IMPOSSIBLE® logo, IMPOSSIBLE HQ®, IMPOSSIBLE X®, IMPOSSIBLE Nutrition®, and IMPOSSIBLE Fitness® are registered Trademarks of IMPOSSIBLE X LLC.

The IMPOSSIBLE List™, Push Your Limits™, and Cold Shower Therapy™ are trademarks of IMPOSSIBLE X LLC.