aka the not so secret plan for taking over the world A few weeks ago, I shared this tweet: Inspiration → Training → Gear → Fuel → Experiences → Inspiration This is the not-so-secret plan behind what I’ve been building out for 2.0 version of IMPOSSIBLE. The foundation has been laid for a while now, but I've been using the past 18 months in quarantine to piece this together in a much more cohesive and straightforward plan. Inspiration → Blog ...
Statement on Impossible Foods Lawsuit
A few months ago, Impossible Foods - a multibillion dollar processed food company - filed a lawsuit against my company - IMPOSSIBLE®. They are seeking to cancel our trademarks, bully us into submission, and make us pay for the entire legal proceeding. Up until now, I’ve remained quiet - as we’ve engaged in each step of the legal process. However, I’d like to share a bit behind the scenes of what fighting a David vs. Goliath lawsuit is actually like for ...
The New IMPOSSIBLE ® Store is Here
I’m excited to share the complete site redesign of our IMPOSSIBLE store at Impossible.co. We’re updating the site and making it easier to find the impossible gear, products, and formulations to help you push your limits. Here’s a preview, but you can check out all the site changes here. Here’s what’s new inside: The entire homepage is revamped to focus on the most popular products on the store. We flipped the entire color scheme of the site ...
What Would Future You Wish You Did?
If you’re not sure what decision to make a useful question to ask yourself is this: "what would future you wish you did?" I’m not sure where I read this, but someone once said it’s easy to look back and wish you handled a situation differently in the past. But it’s actually more useful to look forward and ask yourself what future you wish you would do right now. When I started IMPOSSIBLE, it was because I asked myself a question: If your life was a ...
Make Your Obstacles Mortal
If you are not where you want to be, why are you chilling so much? If you’re not where you want to be, you need to do more than just try new things. You need a new attitude. You need to go military on some things. You've got way too many obstacles taking up way too much space in your brain space. It's time to get rid of them. Make your obstacles mortal. Then crush them. It’s easy to have your excuses live in your head. When they live ...
3 Sleep Experiments I’m Trying That Actually Work
I am not the world’s greatest sleeper. I think I usually sleep out of necessity more than desire. If I could get away with it - I'd rather pass. That said - I’ve been informed that I have to sleep every day - which I’ve double checked with the doctors - and I’ve unfortunately confirmed as true. So, I figured if I’m going to have to sleep - I might as well try to get better at it. So, over the past 6 months or so, here are 3 sleep experiments that ...
The More You Do, The More You Do
The more you do, the more you do. One thing I’ve noticed about people who get a lot done is that there’s a compounding factor no one discusses. The more someone does, the more they seem to do. It’s counterintuitive, but when things start to pile up, there are two options: You can look for reasons to opt out.Or your can lean in. It’s easy to think that the people with clear schedules have wide open schedules and lots of time to get things ...
Strength is Rare
Strength is rare. And society likes it like that. They want you be weak, soft, comfortable. Discomfort is seen as a disorder, an invisible fence to keep you solidly within your zone of certainty, narrowing by the second. “Don’t even bother with that. Come back to the couch, sink in and relax. You’ve had it hard, detach from discomfort and let the dopamine flow.” Until every piece of discomfort is systematically removed bit by bit. And, if ...
5 Impossible People Doing Impossible Things
Over the next few months, I want to highlight more people from the IMPOSSIBLE community doing impossible things. From the outside, people sometimes assume IMPOSSIBLE is all people who look like Joel. Or, a caricature of me. Something like a bunch of dude-bros in their 20-30s lifting weights and eating steak. Yes, all those things are awesome, but often, the people that it's the people that are nothing like me that inspire me the most and embody the ...
Miss 1? Fine, Never Miss 2
I’ve been working out wildly consistently for the past 7 months. Almost maniacally 5 days / week. Sometimes I'll take the weekend off but usually I'm doing some active rest work. I've missed a day or two here over the months, but since January, I've been remarkably consistent. The only real thing that's changed was I removed the option for not going and instituted an unofficial rule with myself. If I miss one workout, that’s fine. But I never miss ...
