If you’re an athlete, runner or just trying to not be a terrible runner so you can knock some things off your impossible list this year - we’ve built 3 new resources to help you run faster in 2021. The team has been working behind the scenes to make these happen, so you might not even have heard about these before - the best part? Most of them are completely free. Let’s break ‘em down. New Impossible Fitness Running Programs As of today, we ...
Impossible Hats Are Now Available for Pre-order
New Impossible Hats are now available for pre-order. And, man, they look GOOD. Honestly, these are the coolest things we've made since the original impossible shirt. I've been working with our manufacturing team to get these *just right* over the past few months and they're finally here. Black on black on black. I dare you to find a better looking hat. Take a look. The side profile. Different view, just as sexy. The inside is custom ...
The One Time I Accidentally Started an Antarctica Conspiracy Theory
Apologies if this is off-topic, but becoming part of an international Antarctic conspiracy has officially made my impossible list. Sorry not sorry. I’ve shared this in a few interviews and podcasts before but this is the first time I've written about it on the site. Let's call this. "The one time I accidentally started an an Antarctica conspiracy theory." As with all good conspiracies - this one starts on reddit…. /// If you throw in a ...
Paying The Cost
==== New Product Alert: There’s a new product dropping in the next 7 days on our apparel store. It might be my favorite piece we’ve done to date! Stay tuned! ==== Everything has a cost. If you’re going to do an 100 mile ultra marathon, you’re going to be out there for 12 hours if you’re a beast. If you’re like most, you’re going to be out there a lot longer. If your’e going to start a business, you’re going to deal with a lot more ...
The Longest Night Race 2020 – Recap
The Longest Night was sponsored by LMNT electrolytes - the best sugar free hydration mix. The Longest Night Race 2020. The longest night of the year on the longest year on record. While the all night component made it tougher for people to join up wherever they were in the world, we had a few runners race remotely and 2 of my friends - Eric Anderson of Ocean Lab & Peter Keller at Fringe Sport decided to join me in Austin. 14 hours. 1 track. ...
Refilling the F*ck You Meter
"I think he’s full of shit" I’ll never forget those words. I was sitting in a conference room in an office park in the suburbs of Milwaukee. I left a great job for a new one. I was heavily recruited with a big pay raise. I was promised one role, but thrust into a new one after a company shakeup and VP out on maternity leave. I dove into it, tripling client relationships and managing 60% of our company’s revenue. I was crushing it. When ...
The Longest Night Race 2020 Recap
Damn that was long. I'm not talking about 2020. The Longest Night is in the books and it's taken me a minute to write about it - because it was tough. I've basically been eating carbs and icing my legs the last week to recover from it, but it's in the bag - done! The Longest Day race was hard - but almost one dimensionally hard - it was just hot. Texas summer hot. The longest night comes with it's own challenges. Safety, ...
The Longest Night Race 2020 – Are You In?
6 months ago - 25 people from around the world took on the Longest Day race. Run from sun up to sun down on the longest day of the year (on the longest year on record). 6 months later, we're doing it again. And it's exactly the same - except completely different. December 21st, 2020 is the winter solstice - the shortest day of the year - which means the longest night. And yes, you guessed it - we're running. From sun down to sun up - your local ...
Fear Based Prioritization
There are endless prioritization guides out there. Everyone wants to know how to prioritize their work, get more done and be more “productive ™”. But, this doesn’t usually lead to much change. They end up getting faster at putting together widgets or triaging minutia, but they look up and wonder why they never seem to get anything really done. That’s the first key to prioritization: You don’t need to do everything. You need to do the things that ...
The 3 Things I Did To Make My Workouts More Consistent
Since gyms have started to re-open here in Texas, I’ve been insanely consistent with my workout schedule. I’ve had more consistency at a higher volume than ever before the world decided to shut down. You could chalk part of it up to being deprived of it for 5+ months, but I’ve also shifted 3 main things to help me make my workouts a priority, be more consistent, and see more progress (even during a pandemic). Here’s what I changed: I Put It On ...
