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You are here: Home / Archives for Fitness

Don’t Sign Up For This Race

June 16, 2020 By Joel Runyon Leave a Comment

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I sent a note to my friend and expert running coach Jason Fitzgerald about The Longest Day Race. Jason is a boss and one of the best running coaches around. He's a much better runner than me and I really respect his opinion. Here was his response - Joel, I love you but: This is not training.This is not a race.It’s not for most people.I can recommend in good conscience that people do this. Bro, I love you. But this is not training, it can be ...

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The Longest Day Race 2020 Announcement

June 8, 2020 By Joel Runyon 1 Comment

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We're announcing the first IMPOSSIBLE event in a long time. It's virtual, hard, and guaranteed to push you. Sound like fun? Keep reading... The Longest Day Race is coming - June 20th? Are you in? The Longest Day Race Announcement Video June 20th is the longest day of the year. It's the summer solstice and I'm not into astrology, but it means your moons in your 4th house and it's time for you to stop being a little #&@!* - I think. Here's ...

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Lessons from Launching 4 Products in 4 Weeks During Quarantine

May 12, 2020 By Joel Runyon Leave a Comment

4-launches-4-weeks

A few weeks back, I decided on a whim to launch a Quarantine challenge to myself. 4 launches in 4 weeks? Challenge accepted. Get it done. To be honest, from the start, I knew one of them was going to happen regardless and had these other projects on the sidelines at 85-95% done. I wanted to clear the decks and get the rest of these projects out the door, so I formalized it, wrote the post, and then made it official - aka I tweeted it. I wasn't ...

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4 Launches in 4 Weeks – My Quarantine Hustle Challenge

April 11, 2020 By Joel Runyon 1 Comment

It’s been a minute since I made a ballsy online challenge - so it seems like I’m overdue. So let’s just get it out there - I’m going to be launching 4 new products on Product Hunt in the next 4 weeks. I'll be updating this over the next few weeks as they launch: Project ? Project ??Project ???Project ???? Why am I doing this? You can either use quarantine time to feel sorry for yourself or you can use it to get better. In addition to doing ...

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How To Use The Quarantine To Get Ahead

March 31, 2020 By Joel Runyon Leave a Comment

Quarantine week 3. I’m calling it now. This is the week that people are officially going to start going nuts. Week 1 was cute and fun and was a real-life-snow-week for adults. Last week, people started getting real. This week is when people start losing it or getting better. I mean, it’s getting to me - so I get it. There’s two ways things go from here. You give up on home work outs, go full on in to Tiger King and bust out the candy and ...

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How To Stay Calm In A Panic

March 15, 2020 By Joel Runyon Leave a Comment

“When we are no longer able to change a situation, we are challenged to change ourselves.” – Viktor Frankl It’s been one hell of a week. Right now, it’s likely to get worse than better. The whole point of mastering your physical limits is so that you can master your mental limits. So while everyone is having a meltdown, this is a good time to put that theory to practice. Right now, It’s likely to get worse before it gets better. So here’s what ...

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It Doesn’t Matter

March 11, 2020 By Joel Runyon Leave a Comment

I wrote this after the 4x4x48 challenge Goggins threw down this weekend. If you're late to the party, you can catch up on the fun on instagram here. Short version: 4 miles every 4 hours for 48 hours. There are so many people…that never undertake things that they would like to do because they are afraid they can not carry them through. It doesn’t matter. You’ve been there. You see a challenge, your brain lights up, but you immediately think of how ...

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5 Things I’m Doing To Be More Effective

March 2, 2020 By Joel Runyon 1 Comment

Everyone talks about productivity. Productivity is great, but being "productive" doesn't always mean you're getting the right things done. A lot of people spend their entire day trying to answer their email faster. That doesn't mean you're productive. It just means you're good at email. What I'm interested in is becoming effective. Here's a few things I'm doing to help with that. Weekly, Monthly, & Quarterly Reviews I started doing this a ...

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How to Create Your Alter Ego to Do The IMPOSSIBLE

February 17, 2020 By Joel Runyon 1 Comment

A long time ago, in a blogosphere far, far away. A small nerd named Steve Kamb wrote about a post about becoming a comic book hero. It’s woefully out of date, and he’s the worst person I know, but surprisingly it’s a decent concept - so I thought I’d update it with an IMPOSSIBLE take on the concept as it’s one I’ve used a lot over the years - one that comes especially helpful in the midst of an impossible challenge. How to Create Your Superhero Alter ...

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2019 Year In Review

January 28, 2020 By Joel Runyon 4 Comments

Better late than never... 2019 was a kick in the ass. It was probably the most different year I’ve had to date in the last 5 years. I traveled a lot less, worked a ton, worked more, and stayed more quiet than usual. I got out of some bad habits and built some better ones - even if they are 11pm runs. A lot of things changed this past year, but if I boil them down to 2 key decisions. The Two Primary Shifts I Made in 2019 Moving to ...

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Hi, I'm Joel Runyon


I created IMPOSSIBLE to help people push their limits by taking on impossible challenges and living a good story.

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My I recently finished running 7 ultra marathons on 7 continents and raised nearly $200k for Pencils of Promise. Read more about my story here.

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