Almost every founder or athlete I know has a bunch of core metrics they track. Traffic, revenue, Customers, CAC, and LTV in business. Weight, Body Fat %, fitness standards, and PRs in fitness. Almost everyone who’s serious tracks metrics. Some meticulously. Not nearly enough people pay attention to momentum. Metrics you can measure. Momentum you can feel. What does your gut tell you?What do other people say unprompted?How do you feel? It’s ...
18 Months. Heads Down. Surprise Yourself.
Most people don’t really quit. They just give up too soon. Most of your BIG goal progress are stunted because you have no idea what it takes to get to your goal. You can see results quickly on some things. Aesthetics for example - despite what common perception - is sometimes the easiest to change in 8-12-26 weeks. But if you want to change who you are as a person, athlete, career-wise or something else fundamental about yourself. You need ...
Impossible Fitness – Now Available on Android, iOS, and Web
Over the past few months, I’ve been working behind the scenes to build the best way possible to help you achieve your impossible fitness goals. One of the best thing you can do is outsource your fitness. Not having to think about what you’re doing every day and just showing up and doing it is maybe the easiest way to improve consistency and achieve results. That’s why I don’t even bother programming my own workouts for myself these days - because even I ...
What Would Future You Wish You Did?
If you’re not sure what decision to make a useful question to ask yourself is this: "what would future you wish you did?" I’m not sure where I read this, but someone once said it’s easy to look back and wish you handled a situation differently in the past. But it’s actually more useful to look forward and ask yourself what future you wish you would do right now. When I started IMPOSSIBLE, it was because I asked myself a question: If your life was a ...
Make Your Obstacles Mortal
If you are not where you want to be, why are you chilling so much? If you’re not where you want to be, you need to do more than just try new things. You need a new attitude. You need to go military on some things. You've got way too many obstacles taking up way too much space in your brain space. It's time to get rid of them. Make your obstacles mortal. Then crush them. It’s easy to have your excuses live in your head. When they live ...
3 Sleep Experiments I’m Trying That Actually Work
I am not the world’s greatest sleeper. I think I usually sleep out of necessity more than desire. If I could get away with it - I'd rather pass. That said - I’ve been informed that I have to sleep every day - which I’ve double checked with the doctors - and I’ve unfortunately confirmed as true. So, I figured if I’m going to have to sleep - I might as well try to get better at it. So, over the past 6 months or so, here are 3 sleep experiments that ...
The More You Do, The More You Do
The more you do, the more you do. One thing I’ve noticed about people who get a lot done is that there’s a compounding factor no one discusses. The more someone does, the more they seem to do. It’s counterintuitive, but when things start to pile up, there are two options: You can look for reasons to opt out.Or your can lean in. It’s easy to think that the people with clear schedules have wide open schedules and lots of time to get things ...
Strength is Rare
Strength is rare. And society likes it like that. They want you be weak, soft, comfortable. Discomfort is seen as a disorder, an invisible fence to keep you solidly within your zone of certainty, narrowing by the second. “Don’t even bother with that. Come back to the couch, sink in and relax. You’ve had it hard, detach from discomfort and let the dopamine flow.” Until every piece of discomfort is systematically removed bit by bit. And, if ...
5 Impossible People Doing Impossible Things
Over the next few months, I want to highlight more people from the IMPOSSIBLE community doing impossible things. From the outside, people sometimes assume IMPOSSIBLE is all people who look like Joel. Or, a caricature of me. Something like a bunch of dude-bros in their 20-30s lifting weights and eating steak. Yes, all those things are awesome, but often, the people that it's the people that are nothing like me that inspire me the most and embody the ...
Miss 1? Fine, Never Miss 2
I’ve been working out wildly consistently for the past 7 months. Almost maniacally 5 days / week. Sometimes I'll take the weekend off but usually I'm doing some active rest work. I've missed a day or two here over the months, but since January, I've been remarkably consistent. The only real thing that's changed was I removed the option for not going and instituted an unofficial rule with myself. If I miss one workout, that’s fine. But I never miss ...