Introducing Sweat Activated IMPOSSIBLE Shirts
You’re going to see a bunch of different products coming out of IMPOSSIBLE the next few months.
I’ve detailed this on the business side of things, but the goal of IMPOSSIBLE is to build products and services that line up in the following way:
- Inspiration + Motivations to help you want to take action
- Resources + Training to get you trained to take action.
- Tools to help you take Action
- Apparel to wear while you take action.
- Fuel for while you’re taking action.
We’re sort of obsessed with action, huh?
Today is one of the first expansions in the IMPOSSIBLE apparel line. Today, we’re launching the first sweat-activated IMPOSSIBLE shirts – “until it’s done”
It’s your standard impossible shirt with a new slant. Both the logo and the quote only show up when you put in enough work to make it happen. In other words – it only shows up once you’re drenched in sweat. It’s sweat-activate and it’s awesome. It’s your daily reminder – that your goals should always seems impossible until it’s done.”
We’re doing a pre-order now with the goal to get you the shirts by Christmas. After that, they won’t be available in the store until 2019.
I also made a short announcement video for you
Remember, keep pushing your limits and do something impossible. We’re keeping the pre-order open for the rest of the week. Get it while you can.
Push your limits. Do Something Impossible