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You are here: Home / Bizness / Introducing Sweat-Activated IMPOSSIBLE Shirts “Until It’s Done”

Introducing Sweat-Activated IMPOSSIBLE Shirts “Until It’s Done”

November 12, 2018 By Joel Runyon 1 Comment

Introducing Sweat Activated IMPOSSIBLE Shirts

You’re going to see a bunch of different products coming out of IMPOSSIBLE the next few months.

I’ve detailed this on the business side of things, but the goal of IMPOSSIBLE is to build products and services that line up in the following way:

  1. Inspiration + Motivations to help you want to take action
  2. Resources + Training to get you trained to take action.
  3. Tools to help you take Action
  4. Apparel to wear while you take action.
  5. Fuel for while you’re taking action.

We’re sort of obsessed with action, huh?

Today is one of the first expansions in the IMPOSSIBLE apparel line. Today, we’re launching the first sweat-activated IMPOSSIBLE shirts – “until it’s done”

It’s your standard impossible shirt with a new slant. Both the logo and the quote only show up when you put in enough work to make it happen. In other words – it only shows up once you’re drenched in sweat. It’s sweat-activate and it’s awesome. It’s your daily reminder – that your goals should always seems impossible until it’s done.”

We’re doing a pre-order now with the goal to get you the shirts by Christmas. After that, they won’t be available in the store until 2019.

You can get your pre-order today here.

I also made a short announcement video for you

Here’s the pre-order link again.

Buy

Remember, keep pushing your limits and do something impossible. We’re keeping the pre-order open for the rest of the week. Get it while you can.

Push your limits. Do Something Impossible

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Filed Under: Bizness, Fitness

About Joel Runyon

I started IMPOSSIBLE to push myself to try to live a life worth writing about by pushing my limits, living an adventure & telling a great story by doing the impossible. You can get free updates in your inbox via your new favorite newsletter, free fitness training tutorials, and see all my businesses at Impossible X and our philanthropic efforts at Impossible.org

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  1. Introducing Paleo Meal Plans 2.0 / IMPOSSIBLE ® says:
    November 28, 2018 at 9:35 pm

    […] the scheme of various launches over the past few weeks including the FPC Protocol, Sweat Activated Apparel, Impossible Fitness Calculators (plus new stuff coming up) – getting our Meal Plans live is […]

    Reply

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Hi, I'm Joel Runyon


I created IMPOSSIBLE to help people push their limits by taking on impossible challenges and living a good story.

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My I recently finished running 7 ultra marathons on 7 continents and raised nearly $200k for Pencils of Promise. Read more about my story here.

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