without hours of cardio work or EVER stepping foot in a gym.

Hi, I’m Joel.

If you’re like me when I started my fitness journey, you’ve got a ton of questions about how to get six pack abs.

  • Do I need a gym to get a six pack? How do you lose weight fast?
  • What exercises do I have to do to get a six pack?
  • How much do I have to run to lose weight? 
  • How do you lose that last little bit of stubborn belly fat?

Good news. There are answers. Impossible Abs is a no secrets, no B.S., no excuses guide to burning fat, losing weight, and getting six pack abs. I know it’s effective because I tested it on myself first. When I decided I wanted to get serious about getting six pack abs…

Hi, I’mI lost 34 pounds in 8 weeks, dropped to 5.4% body fat and FINALLY got six pack abs. Joel.

Use the exact protocol set out in Impossible Abs, and you can do the same. Inside, we strip away the junk info and the gym jargon, and focus only on results.

And it’s surprisingly simple. See, for the longest time, I wanted six pack abs and I tried EVERYTHING in the book to get them. I spent hours searching for answers, always trying to crunch my way to success in the gym.

I spent an offensive amount of time trying to run off that little bit of extra belly fat in search of the elusive “six pack.” I’m a pretty average guy, so while I got close a couple of times, I was never was quite able to do it. I thought six pack abs were for Brad Pitt and the cast from 300. Meanwhile, normal people like me were screwed.

“What Was I Doing Wrong?”

I started from scratch and threw out everything I thought I knew. I decided I would focus on results, not “hear say,” not the food pyramid, and definitely not “broscience” from the guys who spend two-hours-a-day doing bicep curls. I stopped pretending I knew everything, and focused on what I really wanted: a flat stomach and ripped six pack abs.

I was desperate to find something that worked, so I started to learn from an ex-army vet named Vic, who also happens to be a double black belt as well as a veteran fat-loss and fitness coach.

Put simply, Vic knows his stuff. What I discovered was that a lot of the things I wasted countless hours doing were actually PREVENTING me from achieving my goal. I found the real way to burn fat and get ripped, and when I put that information into action, not only did I see results, but, man, did I see results.

In fact, in eight weeks, I lost 34 pounds, dropped to 5.4% body fat and FINALLY got the six pack abs I’d always wanted. Best of all? No expensive gym memberships or late-night QVC purchases were required.

How the Heck Did You Do That?

While I don’t have any “secrets” (spoiler alert: there are none), I do have a workout and a nutrition blueprint that just work–plain and simple. In order to help as many people as possible, I’ve included both blueprints, along with everything I’ve learned in the Impossible Abs program.

 Since I started, I’ve had friends and family turn from doubters into clients. Their questions ranged from “Why the heck are you doing that?” to “How the heck did you do that?” and I had so many people asking me to share my “secrets”, that I was running out of time!

Let The Success Stories Begin

“I Lost 30 Pounds in 2 Months!”

Of course, like any responsible sibling, I picked my little brother to be my guinea pig. Over the course of two months, Justin lost 30 pounds and started looking bigger and stronger than ever. Here’s what he had to say:

“Before Impossible Abs, I was working a ton. I was running my own business and working 6-7 day weeks, with multiple back-to-back 12+ hour days. Work was booming, but I ended up coming home exhausted and tired and letting my fitness routines fall away… I was getting soft.

I had never been ripped before and didn’t really think I could do it, but I gave Impossible Abs a shot. Then a funny thing happened… It worked! It was TOUGH, but it was simple and I lost 30 pounds in about two months. I feel AND look better than I ever have before. I guess Joel knows what he’s talking about, after all.”



Impossible Abs is specifically designed to help you burn fat, maintain your strength, and kill your excuses, while helping you to get a flat stomach and six pack abs anywhere in the world, even if you don’t have access to a gym! There are NO secrets, NO B.S., and NO excuses. Just results. And we’ve seen a lot of them so far.

“It’s working! Down 22 pounds already in just two weeks!”




“I Lost 15 Pounds and I’m Back in My Jeans!”

At 24, I moved back to NC and got an office job. I knew that I wasn’t in the best shape but I didn’t know the extent of my weight gain until one day I realized I wasn’t wearing any of my pants. None of them fit! I decided I needed to do something.

I had a gym membership but, sadly, I just couldn’t motivate myself to go work out alone for more than a few weeks at a time. Joel’s blog post about his eight week challenge popped up on my news feed.

I read it and was amazed. I started my eight week challenge at 159 pounds. I knew it would be tough, as I love a good cupcake (and make them) but I can do anything for eight weeks! The first week of my sugar/carb hiatus I lost FIVE pounds.

After those results the first week, I knew I had to keep it up. The next seven weeks were difficult at times but Joel was keeping me accountable. At the end of my eight week challenge, October 8, 2012, I was down to 144 pounds, having lost fifteen pounds and 3% body fat. And I’m back in my jeans!”

Abigail, 24

North Carolina

“I Lost 16.2 Pounds!”

For the past eight weeks I’ve been (mostly) following the Impossible Abs program. Today was the final day and I’m happy to report I lost 16.2lbs! All in all, I’m really glad I took up the challenge, and really glad I did a decent job of sticking with it all the way to the end. I was determined to finish no matter how many mistakes I made, and I still lost 16.2 pounds and that’s freaking amazing! Thanks for putting the program together and helping me lose weight!”

Peter, Indiana

Lost 16.2 pounds in 8 weeks

What’s Inside Impossible Abs?

Impossible Abs Nutrition Blueprint

  • Impossible Abs Nutrition Blueprint (62 page guide)
  • Impossible Abs Grocery List & “Food Matrix”
  • 2 Week Sample Meal Plan
  • Post-Program Maintenance Recommendations
  • Impossible Abs Marinade & Salad Dressing Guide
  • Easy Caveman Cookbook (40+ easy and simple recipes)

Impossible Abs Workout Blueprint

  • The Impossible Abs Training Program (no gym required!)
  • 8 weeks of workout programming and exercises
  • 7 exercises to build, strengthen, and define your core
  • Video tutorials and explanations of 25+ Impossible Ab exercises and movements
  • Lifetime access to the Impossible Abs Online Video Library

Workout Logs & Tracking Charts

  • Exclusive Impossible Abs webinar
  • 4 bi-weekly interviews with Vic and Joel
  • Impossible Abs Eating Flowchart Guide
  • Impossible Abs wallpaper tracking tool

Impossible Abs Additional Resources

  • Impossible Abs nutrition logs
  • Impossible Abs workout logs
  • Impossible Abs weigh-in logs
  • Additional nutritional downloads

Get Started Today with Impossible Abs

Get Results or Your Money Back

100% Money Back Guarantee

If you’re still not sure, here’s the deal:

Try Impossible Abs for thirty days (that’s half the course!). Read the blueprints, consume the reports, watch the videos, do the workouts, and track your progress using the worksheets, and if you’re not absolutely satisfied that you’re losing fat, feeling better, and getting closer and closer to that flat stomach, you can return the program for a no-hassles, no-questions-asked, 100% refund.

Why make such a ridiculous guarantee? Because I know that this program works (I tested it on myself first, after all!) and I know that, if you give it a chance, you’ll find it’s what you need to burn fat, KILL your excuses, and finally get in ridiculous shape.

If you’re not absolutely satisfied with the program, just send me an email in thirty days and I’ll refund you 100%. No questions asked. #Boom


Warning: The following stories of real people changing their lives might decimate any remaining excuses you’re holding on to.

“I lost 84 Pounds & Reversed My Type 2 Diabetes in 9 Months”

I lost 84 pounds in nine months with Impossible Abs. I had type 2 diabetes before the program but after completing it my blood sugar levels had normalized and I was taken off all diabetes medication. Impossible Abs taught me how to strengthen my mind and my body and gave me back my life. Many, many thanks, Joel!



“Almost At My Lightest Weight Ever!”

I lost 15+ pounds and am almost at my lightest weight ever. I went from needing to go get size six jeans to having my size four start to fall off. Even my yoga tights are roomy! I also got my upper body definition and have better leg strength than I can get just from running. My sleep has improved, and my skin and hair have a significantly healthier look. Thanks!


Lost 15+ Pounds

I lost 7 pounds in eight weeks, and gained a six pack and one cool pair of sunglasses. 


I lost 17.6 pounds in eight weeks. My optimism is through the roof, my confidence is up, and all bets are off as to what’s next! 


I lost 25.5 pounds in eight weeks and whopping five inches off my waist! More importantly I feel great! The challenge helped me break through my mental barrier and hit my goals. Thanks! 


“Almost At My Lightest Weight Ever!”

I want to take this time to thank you for your program and your insights. Thanks to you I am in complete control of my weight. I feel like I can lose weight at will. I am currently at my ideal weight. I am slim. And everyone around me has noticed the difference, including myself. 


Lost 21 Pounds

I started October 1st at 147.0 lbs, and ended this morning, Nov. 25th, at 133.2 lbs. I’m 5’7″. Thanks for this amazing program, Joel! It really has been life-hanging. My confidence and self-esteem are through the roof, and this is the first time I’ve seen real, significant progress on any program I’ve tried before.


Lost 14 Pounds

What’s Inside Impossible Abs: Challenge Edition

The Impossible Abs: Challenge Edition includes everything in the training edition above PLUS:

My Impossible Abs Case Study

  • How I lost 34 pounds in eight weeks and dropped to 5.4% body fat
  • My complete workout records and repetitions
  • My compete nutrition and diet logs (every single thing I ate)
  • Private and unedited emails between Vic and myself when things got tough
  • My personal weight loss and photo progression

Hacking the Photo Shoot

  • Location Scouting 101 – How To Find The Perfect Shoot Location
  • 7 photo shoot tips from the pros
  • Better Than Photoshop: The Tested Technique to Get That “Extra Lean” Look
  • How to use “cheat” foods to enhance your physique for the shoot
  • Hour-by-hour schedule for the week leading up to the final photo shoot

Expert Audio Interview Series

The Impossible Abs: Challenge Edition also includes audio mp3’s and transcripts from interviews with the following fat loss and fitness experts:

Finding Your Confidence & Making the Change with Niki Hinton & Joel Runyon

  • How Niki found confidence and herself through fitness
  • How Niki went from out of shape to winning her first ever fitness competition
  • The biggest willpower hack in the world
  • Why “skinny” isn’t the goal and how to avoid looking “bulky”
  • How fitness spreads into other areas of her life

The 3 Most Common Six Pack “Mistakes” with Vic Magary & Joel Runyon

  • The 3 most common six pack mistakes people make
  • How to search for and destroy eating habits that are ruining your diet
  • Why doing a million crunches won’t get you your six pack
  • What Coda – Vic’s dog – can teach you about losing weight without even trying
  • Why Impossible Abs is a zero-excuse program

Why Running is Making You Fat with Patrick Hitches & Joel Runyon

  • Patrick’s journey from chubby teen to fitness pro
  • Why running is making you fat
  • Why calorie-in, calorie-out thinking is outdated
  • The importance of body composition
  • The best breakfast in the world for fat loss
  • The ONE key thing you must do in order to get a six pack


Impossible Abs Challenge Entry

  • Personal eight-week Impossible Abs Challenge entry
  • 56 individual emails delivered with your daily workout notification
  • What The …??? – Yann, 37

    I lost 10lbs and got more shredded than I’d ever been, and I also felt happier and more physically energetic than I had in many months.

    Before starting Impossible Abs, I’d just turned 37 and was back from eating too many pastries in France. I was at 12% body fat. Three weeks later, I’m at 6.3% body fat, I have a monster eight pack, and a series of pictures that look pretty damn good, if I do say so myself.

    WHAT THE… ??

    Impossible Abs gave me clear, results oriented instructions that I could start following right away to get the job done. It gave me a CLEAR and SIMPLE list of HEALTHY foods to eat along with simple and effective exercises and video explanations that ANYONE CAN DO!

    The exercises are QUICK too – thirty minutes including warm ups and you’re done! I LOVED the photo shoot prep section, which showed me exactly what to do, and the eating schedule was an eye-opener.

    Most importantly, it was all simple and easy to follow. I can’t stress this enough. Joel’s work is direct and gives you a solid kick in the ass. He knows his stuff and writes in a way that gets you passionate about taking action and getting results!

    This program is the affordable alternative to a personal coach which can cost $70/hour or more and it’s still not as complete or as results-oriented as what I got from Impossible Abs.

    I lost 10lbs and got more shredded than I’d ever been, and I also felt happier and more physically energetic than I had in many months. Thanks, Joel!

    Yann, 37


    Impossible Abs Training Program Editions

    There are several ways to engage with the Impossible Abs program. Whether you’re a do-it-yourself type person, you love a good challenge, or you want hands-on coaching from fitness experts, we’ve got a training method to fit your needs.

    Impossible Abs Training Edition


    • Workout Blueprint
    • Nutrition Blueprint
    • Exclusive Video Library Access
    • Tracking Charts & Worksheets
    Impossible Abs Challenge Edition


    • Workout Blueprint
    • Nutrition Blueprint
    • Exclusive Video Library Access
    • Tracking Charts & Worksheets
    • Exclusive Expert Interviews
    • Original Case Study
    • Hacking the Photo Shoot
    • Challenge Entry & Daily Support Emails

    Yes, This Is ANOTHER Testimonial

    Deal With It

    “Just letting you know I started Impossible Abs this week and I’ve already lost exactly 5lbs (190.4 – 185.4) after only six days. Woohoo!”


    100% Money Back Guarantee

    Remember, Impossible Abs, like everything I do, is backed by a 100% money back guarantee because I know it works. If you’re not happy with your results, just let me know and I’ll refund you your money immediately, no questions asked. BOOM. There is literally no risk to you at all. Try it. I dare you.

    Stop Reading. Start Doing.

    If you want to do it, stop talking, stop reading and start doing. It’s not easy but it’s worth it.

    P.S. Did I mention that a portion of all sales go directly to build an #Impossible school in Guatemala through our partnership with Pencils of Promise?  Get ripped and give back. Double WIN! Can life get better? I submit that it cannot!

    P.P.S. In case you’re wondering, that really is me in the photos. Unlike a lot of people and products in the fitness world, I’m not a cartoon, prop, or frontman for some shady marketer behind the curtain.This is me.

    P.P.P.S. There’s 30-day, 100% money back guarantee on everything I do. Try Impossible Abs for 30 days. If you don’t use it or don’t like it for any reason, just let me know and I’ll send you a full refund, no questions asked!


    Here Are The Options One More Time:

    If you’re not quite sure which option is right for you, here are the options one more time with everything in them.

    Impossible Abs Training Edition


    • Impossible Abs Nutrition Blueprint
    • Impossible Abs Workout Blueprint
    • Impossible Abs Workout Log
    • Impossible Abs Nutrition Log
    • Impossible Abs Weigh-In Log
    • Exclusive online access to Impossible Abs Video Library with 25+ video tutorials
    • Easy Caveman Cookbook – recipe book with 40+ recipes
    • Official Impossible Abs Spotify playlist
    Impossible Abs Challenge Edition


    • Everything from Impossible Abs: Training Edition PLUS:
    • Hacking The Photo Shoot Special Report
    • Impossible Abs Original Case Study
    • Audio Interview & Transcript with Fitness Model Niki Hinton
    • Audio Interview & Transcript with Fat Loss Expert Vic Magary
    • Audio Interview & Transcript with Personal Training Patrick Hitches
    • Impossible Abs Challenge entry
    • 56 emails with your daily workout

    100% Money Back Guarantee