Style Guidelines

Table of Contents

IMPOSSIBLE is an international brand with a strong identity. We therefore ask that whenever you use or refer to the IMPOSSIBLE brand, you follow the style guidelines outlined below. Thank you for your cooperation.

Brand Overview

IMPOSSIBLE is a brand that aims to get people to push beyond their limits and to do the impossible. It is not for everyone; it is for people who are prepared to live on the edge of what’s possible because they know that it’s at the edges of the impossible that the great stories take place.

IMPOSSIBLE does not tolerate excuses. It does not sugarcoat the truth. It is not about motivation. It is about taking action, particularly in the areas of fitness, business, and gritness.

Fitness: When you learn to train your body, you learn to train your mind.

Business: Creating your own business in the fastest way to creating freedom for yourself.

Gritness: To do the impossible you need a strong mental outlook and to be comfortable with being uncomfortable.

Names and Tagline

IMPOSSIBLE may be used as shorthand to refer to all Impossible Ventures initiatives. IMPOSSIBLE should always be capitalized.

Impossible Ventures is the umbrella company which manages:

IMPOSSIBLE
Impossible Gear
Impossible FM
Impossible Fitness
Impossible Island
Impossible Adventures
Impossible Travel
Impossible Agency

The IMPOSSIBLE tagline is “Push your limits / Do something impossible”.

Logos

(Click each thumbnail to view and save the full-sized logo.)

: White text / Black background

: White text / Transparent background

: Black text / White background

: Black text / Transparent background

: Tagline

: Impossible Fitness / Transparent background

: Impossible Fitness / White background

: Impossible Fitness / Black background

: Impossible Ventures / Transparent background

: Impossible Ventures / white background

: Impossible Ventures / Black background

: Impossible FM Icon

: Impossible FM / White background

: Impossible FM / Black background

: Impossible FM / Transparent background

Fonts

The IMPOSSIBLE font is League Gothic which can be downloaded for free here.

Colors

Main color 1: Black / RGBA: 000000ff / HEX: #000000

Main color 2: White / RGBA: ffffffff / HEX: #ffffff

Secondary color 1: Grey / RGBA: 999999ff / HEX: #999999

Secondary color 2: Blue / RGBA: 0d2856ff / HEX: #0D2856

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Please use the following color combinations:

White background: Black, grey, or blue text

Black background: White text

Grey background: Black or white text

Blue background: White text

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When white text is used on anything other than a black background, it should have a black outline.

Bio

In 2009 Joel Runyon was tired of being unemployed, so he decided to start living a life worth writing about by doing the things on his Impossible List. He created IMPOSSIBLE as a place for people to push their limits and do something impossible. Joel also runs all of the Impossible Ventures projects and the Ultimate Paleo Guide. Follow Joel on Twitter and Google+ and start doing the impossible here.