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You are here: Home / Pencils of Promise

Pencils of Promise

August 19, 2014 by Joel Runyon Leave a Comment

Pencils of Promise is a for-purpose (as opposed to a non-profit) organization that builds schools, trains teachers, and funds scholarships. In 2013 we partnered with PoP to build a school in Guatemala. This year, I’m doing the 777 Project to help build seven more schools. Click here to find out more how you can help with that.

Take the $25 Challenge

Donate Directly To 777

The Promise of A Pencil

Table of Contents

  • The Promise of A Pencil
  • The Mission
  • IMPOSSIBLE + POP
  • How To Help
  • Find Out More

Pencils of Promise started when Adam Braun once asked a small boy on the streets in India what he wanted most in the world. His answer? A pencil. Adam of course gave the boy a pencil and, after seeing his eyes light up, realized how much power and promise the tiny gesture represented. Over the next five years, Adam handed out thousands of pens and pencils to children in over fifty countries. Adam eventually realized that there was a need for an international nonprofit that could work with locals to keep the promise of the pencils going. Pencils of Promise was born.

The Mission

Pencil of Promise combines a humanitarian purpose with a savvy business approach, ensuring there’s a great ROI on every dollar spent. Its operational costs are covered through private donors, events, and companies, so 100% of the money donated to Pencils of Promise goes directly into providing better education opportunities for children. Pencils of Promise also sticks around once the schools are up, to make sure everything keeps working well and works with the communities to create curriculums and outside school programs to make sure that the education extends beyond just the classroom and lasts more than just a few short months. . All of the schools it has built are fully operational and improving the lives of children every day.

The Story of Juana Christina – Pencils of Promise

IMPOSSIBLE + POP

In 2012, we decided to build our first school with Pencils of Promise. It was an awesome initiative and we raised $26,496. Woah! It was one of the coolest times in Impossible history. In 2014, we’ve launched the 777 project – an initiative to run 7 ultra marathons on 7 continents and build 7 schools. It’s a massive challenge, but we’d love for to to help us. To join in, check out the links below:

Take the $25 Challenge

Donate Directly To 777

How To Help

To support Pencils of Promise in making education available to everyone, check out the 777 Project.


Find Out More

To find out more about Pencils of Promise and our work with them, see the following posts:

  • Impossible Ones: A Brand New Impossible Thing (or Two) And How You Can Help
  • My One Focus For 2012
  • How You Can Help Sponsor The Ultra & Get A Personalized Video From Me
  • An Update On The #Impossible School Campaign
  • We Built A School (And I Have Proof!)
  • Impossible FM #003: Building 200 Schools with Adam Braun & Pencils of Promise
  • The Biggest Challenge of My Life: The 777 Project

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About Joel Runyon

I started IMPOSSIBLE to push myself to try to live a life worth writing about by pushing my limits, living an adventure & telling a great story by doing the impossible. You can get free updates in your inbox via your new favorite newsletter, free fitness training tutorials, and see all my businesses at Impossible X and our philanthropic efforts at Impossible.org

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Hi, I'm Joel Runyon


I created IMPOSSIBLE to help people push their limits by taking on impossible challenges and living a good story.

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My I recently finished running 7 ultra marathons on 7 continents and raised nearly $200k for Pencils of Promise. Read more about my story here.

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