Secret Plan

Here’s the IMPOSSIBLE Secret Business Plan (between you and me)

• Sell the highest quality, real food, functional supplements we can find to help people push their limits and do something impossible.
• Use that money to continue building incredible high quality functional physical products, gear and training programs.
• Use that money to build a “mecca” of IMPOSSIBLE – aka a physical presence.
• Use that money to put on once-in-a-lifetime experiences that help people do the impossible things they always dreamed of doing.
• All the while, use those experiences and testimonials to create the best inspirational and actionable content that rips people off the couch and pushes them into the arena of life.
• Don’t tell anyone.

Inspired by Elon…

So, in short, the master plan is:

Build sports car
Use that money to build an affordable car
Use that money to build an even more affordable car
While doing above, also provide zero emission electric power generation options

Don’t tell anyone.

The Tesla Secret Plan