• About
    • Meet Joel
    • The IMPOSSIBLE Shirt
  • Speaking
  • Giving

IMPOSSIBLE ®

Push Your Limits | Do Something Impossible

  • Home
  • Impossible List™
  • Blog
    • Archives
  • Gear
  • Apps
    • Running + Fitness Calculators
    • Move Well – Mobility Exercises
    • Cold Shower Therapy
  • Podcast
  • Events
  • 777
You are here: Home / Fitness / The Price of your Goals

The Price of your Goals

November 2, 2025 By Joel Runyon Leave a Comment

Everything has a price.

People like to say this in a derogatory way.

As if to insinuate – that everything (and everyone) has their price.

If you offer a million bucks for the home that’s worth 300k – eventually they’ll bite. Maybe.

But it’s also true on the other side of things.

Everything you want has a price.

If you want something. There’s usually a price for it.

The person with the thing, the person, the life you want? They paid a price for it – whether you see it or not.

Sometimes it’s financial. Sometimes it’s physical. Sometimes it’s emotional. Sometimes it takes everything you have. Whatever that is.

Everything costs something, so if you have expensive taste, don’t complain about the cost. Either downgrade your taste, or pay the cost of admission.

If you want something, count the cost, and then pay the price.

If it hurts, it hurts. Eat the pain. Do it anyways.

Then go out and get it.

You don’t look at the Ferrari and offer $10k.

And if you do, you can’t complain they didn’t sell it to you.

There’s a price on your goals.

Pay it or be quiet.

You, me, or nobody is gonna hit as hard as life. But it ain’t about how hard you hit. It’s about how hard you can get hit and keep moving forward; how much you can take and keep moving forward. That’s how winning is done! Now, if you know what you’re worth, then go out and get what you’re worth. But you gotta be willing to take the hits, and not pointing fingers saying you ain’t where you wanna be because of him, or her, or anybody. Cowards do that and that ain’t you. You’re better than that.”

Whatever it is you want to do, figure out what it costs.

Then, if you’re really sure you want it.

Count the cost.

Pay the price.

Eat the pain.

Win.

126 days left until trial.

Tweet
Pin
Share
0 Shares

Filed Under: Fitness

About Joel Runyon

I started IMPOSSIBLE to push myself to try to live a life worth writing about by pushing my limits, living an adventure & telling a great story by doing the impossible. You can get free updates in your inbox via your new favorite newsletter, free fitness training tutorials, and see all my businesses at Impossible X and our philanthropic efforts at Impossible.org

Leave a Reply Cancel reply

Your email address will not be published. Required fields are marked *

This site uses Akismet to reduce spam. Learn how your comment data is processed.

the-impossible-shirt

Hi, I'm Joel Runyon


I created IMPOSSIBLE to help people push their limits by taking on impossible challenges and living a good story.

Follow @joelrunyon

My I recently finished running 7 ultra marathons on 7 continents and raised nearly $200k for Pencils of Promise. Read more about my story here.

Subscribe & Listen To The Podcast

How To Start A Blog Walkthrough

how-to-start-a-blog-guide
impossible abs

no-excuse-workout

cold-shower-therapy

The 777 Project

777-project

THE IMPOSSIBLE FAMILY

  • IMPOSSIBLE • Blog + HQ
  • IMPOSSIBLE Fitness • Tutorials & Training
  • IMPOSSIBLE Podcast • Podcast
  • IMPOSSIBLE X • Businesses
  • IMPOSSIBLE.org • Giving
  • IMPOSSIBLE Gear • Apparel + Supplements

"How To" Guides

  • How To Start A Blog: The Definitive Guide
  • How To Start A Podcast: The Definitive Guide

Looking For Something?

About The Impossible Shirt

IMPOSSIBLE®

  • Impossible X®
  • Impossible.org
  • Impossible Gear™
  • Impossible Fitness ®
  • Impossible Nutrition ®
  • Shop IMPOSSIBLE ® on Amazon

RECENT

  • The Coolest Lawsuit Tracking Website in the World – Impossible Lawsuit
  • Launching the new Impossible Fitness app.
  • More Free Tools for your Impossible Fitness challenges
  • The Price of your Goals
  • Behind the Scenes of the Summary Judgment Hearing for the Impossible Foods Trademark Lawsuit

Inspiration

  • An Unexpected Ass Kicking
  • How Bad Do You Want It?
  • The Iron & The Soul
  • The Only 2 Real Excuses Why People Refuse To Take Cold Showers

We Built a School! (2012)

impossible-pop-school

And We Built 7 More! (2017)

777-project

| Copyright © 2026 | Built on Genesis & Hosted By BlueHost | Affiliate Disclosure | An Impossible X Company

IMPOSSIBLE®, the IMPOSSIBLE® logo, IMPOSSIBLE HQ®, IMPOSSIBLE X®, IMPOSSIBLE Nutrition®, and IMPOSSIBLE Fitness® are registered Trademarks of IMPOSSIBLE X LLC.

The IMPOSSIBLE List™, Push Your Limits™, and Cold Shower Therapy™ are trademarks of IMPOSSIBLE X LLC.