aka the not so secret plan for taking over the world A few weeks ago, I shared this tweet: Inspiration → Training → Gear → Fuel → Experiences → Inspiration This is the not-so-secret plan behind what I’ve been building out for 2.0 version of IMPOSSIBLE. The foundation has been laid for a while now, but I've been using the past 18 months in quarantine to piece this together in a much more cohesive and straightforward plan. Inspiration → Blog ...
Statement on Impossible Foods Lawsuit
A few months ago, Impossible Foods - a multibillion dollar processed food company - filed a lawsuit against my company - IMPOSSIBLE®. They are seeking to cancel our trademarks, bully us into submission, and make us pay for the entire legal proceeding. Up until now, I’ve remained quiet - as we’ve engaged in each step of the legal process. However, I’d like to share a bit behind the scenes of what fighting a David vs. Goliath lawsuit is actually like for ...
The New IMPOSSIBLE ® Store is Here
I’m excited to share the complete site redesign of our IMPOSSIBLE store at Impossible.co. We’re updating the site and making it easier to find the impossible gear, products, and formulations to help you push your limits. Here’s a preview, but you can check out all the site changes here. Here’s what’s new inside: The entire homepage is revamped to focus on the most popular products on the store. We flipped the entire color scheme of the site ...
On 9 Years of Blogging
The blog turned 9 last week. That’s a long, long time to do anything. I celebrated it by doing something very apropos for me lately - negotiating trademarks. When it started - it was just a blog about a kid living in his parent’s basement trying to do something impossible - run an indoor triathlon. Not anything crazy. The last 4-5 years have seemed like a grinder personally. Injuries, lawsuits, ultra marathons, building schools, more lawyers, a ...
Introducing IMPOSSIBLE Fitness Calculators
The primary goal at IMPOSSIBLE is to make it easier to push your limits and do something impossible in every facet of your life. This means, that we’re creating and building the following products and services to help you push yourself to the brink. Inspiration and Motivation to help you do more. Resources and Training to push yourself physically. Tools to help you do it on a daily basis, build habits and train smarter. Apparel to inspire ...
Introducing Paleo Meal Plans 2.0
Today, I’m writing about a business I haven’t talked about much at IMPOSSIBLE - PaleoMealPlans.com. I don't talk about it as much around IMPOSSIBLE, because 1) IMPOSSIBLE isn't a paleo-specific blog and 2) the business runs semi-autonomously with the team in charge since I spun it out of IMPOSSIBLE X a few years back. A quick history - PaleoMealPlans.com grew out of UltimatePaleoGuide.com - which grew out of IMPOSSIBLE Abs when I first mentioned ...
IMPOSSIBLE Update: December 2017
I’m working to get back in the rhythm of doing monthly wrap-ups on business and personal goal updates here at IMPOSSIBLE. A goal with a timetable is just a dream, so this is a way to return to some of the public accountability I’ve shied away from the past couple years (for legal reasons) and I'm really happy to be able to be back to building stuff and being more transparent about what's happening at IMPOSSIBLE. What To Expect Going Forward I’m ...
7 Years
It’s been 7 years since I started IMPOSSIBLE. When I started the blog, it was an experiment in doing something new, trying to do something interesting with my life and get out of my parents basement and working on a list I thought was impossible. It started with an indoor triathlon (seriously, read it). Since then, a lot has changed. I've: Run a ton of races Taken 40+ people skydiving, 50+ bungee jumping and actually do something they're scared ...
2016 Annual Review
I’m a little late to the game this year with my year-end review, but I wanted to continue the tradition of looking back on each year. I’ve done it every year at IMPOSSIBLE (except last year) for a few specific reasons which I’ll dive into in a bit, but I wanted to get things back on track this year. What Didn’t Go Well? I got Sued (or rather - I continued getting sued) One of the reasons I didn’t do any end-of-year reviews last year was ...
State of the Impossible – October 2016
It's been a while since I've done a run down of what's going on here at IMPOSSIBLE so I thought I'd take the chance today to go over all the new things happening here. Over the summer, I've done quite a bit of traveling including: Barcelona, Rome, Greece, Switzerland, Croatia, Iceland, Portland, San Diego, NYC, Park City, Tahoe, and a lot more and in the meantime, we've rolled out a TON of updates to IMPOSSIBLE, the company & the apps we've built, ...
