PUSH YOUR LIMITS. DO SOMETHING
Designed for Elite Athletes and High Performance Humans
WELCOME TO IMPOSSIBLE
Join the League, Create Your Impossible List, and Do Something IMPOSSIBLE
Push Your Limits. Do Something IMPOSSIBLE.®
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MEET JOEL RUNYON
Founder, IMPOSSIBLE
I started IMPOSSIBLE® in 2010 as a way to push my own limits and do something impossible. Embracing the challenge of doing hard things took me from a laid off UPS worker to Traveling to 45+ countries, Starting multiple businesses and becoming the youngest person to run an ultra marathon on all 7 continents.
All, with one mantra, push your limits, do something impossible. #boom
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