What Cold Showers and Bungee Jumping Have in Common

A few days ago I was talking with someone who signed up for Cold Shower Therapy. They were pumped about it and were planning on going to the World Domination Summit in July so I asked them if they were going to come out to Plummet at the Summit with us in Portland in July. They responded in a way I’ve heard a lot of times before.

Cold Showers are one thing. Jumping off a bridge is another!

I get this response or something similar whenever I do something scary and people decline because it’s “a whole other thing” that’s too scary.

That’s the thing – they’re not.

The hesitation you feel as you’re about to turn the shower knob to cold is the exact same hesitation you feel as you stand at the top of a bridge and decide to jump off.


It might feel like they’re big, different, scary things – but they’re not.

That hesitation – that flinch – that makes you back down from something because you’re scared of it or uncertain of the outcome is the exact same thing that holds you back from running a triathlon, asking out that girl, jumping out of a plane, asking for a raise, running a marathon, quitting your job, joining a knitting club or doing whatever else you think is impossible.

That hesitation is a decision point where you get to choose your own adventure and choose how to build your life, your character and your story.

Every time you give in to it, your character gets weaker, and your story smaller. Every time you face it and overcome it, you get stronger and your story gets bigger.

Choose to get stronger.

Here’s a few practical opportunities coming up to get out of your comfort zone and test your limits.

The Cold Shower Therapy Challenge signup closes this Tuesday June 12th and starts June 15th. The entire purpose of the challenge is to teach you to recognize that hesitation – the same hesitation that’s keeping you “stuck” – and teach you to lean into it rather than run away from it. Registration closes Tuesday. Sign up here.

Plummet at the Summit. Come jump off a bridge (bungee jumping) with 20 other awesome people June 6th outside of Portland. There’s just a few spots left. Signup closes on June 15th.

For some reason, lots of people tell me it’s “tempting” to do something they want to do, but never actually do it. Saying “it’s tempting” is pointless. I’m not trying to tempt anyone to do anything they don’t want to do and there’s no such thing as “almost” signing up.

If you want to do something, just do it already.

It’s that simple.