“It always seems impossible until it’s done”
Since then, IMPOSSIBLE has grown into a platform and a business designed to help other people push their limits and do something impossible in their own lives.
We do that through multiple avenues.
There are few main business focuses of IMPOSSIBLE. As we aim to help you do everything you can to push your limits – in several ways..
- Inspiration + Motivation (blog + video) – Impossible Blog, Social Media and IMPOSSIBLE TV (coming soon)
- Resources and Training Guides (digital)
- Tools and Apps (software) – Impossible Apps
- Apparel + Gear (physical goods) – ImpossibleGear.com
- Supplements + Fuel (supplements) – ImpossibleNutrition.com
Rules of IMPOSSIBLE
- We are not for everyone.
Lots of people. Complainers, whiners, excuse-makers, talkers – lots of other companies are happy to take your money and listen to you talk about “someday.” Sorry, that’s not us. We are not for everyone and we make no apologies about it.
- Raise The Standard.
People want to lower the standard. Beware of those people. Their reasons are never as pure as they’d like you to think.
We have a standard – here’s a good starter. Start with this.
- Transformation Through Physical Challenges
We believe that people can be fundamentally changed by doing hard, physical challenges. No, mental challenges don’t count. Hard, physical challenges with your body can create some of the most formative reference points in your life.
- Out Of Your Head Into Your Body
Most people are stuck in their phones. They’re immersed in technology and spend all day looking at a screen. We have record number of depression, loneliness, obesity and mental illness. People live in their head. And they wonder why sometimes they have a heard time with reality.
- When things seem hard. Be harder.
You’re stronger than you think. Act like it.
- Own Everything
Act as if everything is your fault. Even if it isn’t, if you act like it is, it means you’re now able to fix it. Own it all – even the failures. Especially the failures. Then get better.
- Create More Opportunity
Create more opportunities for others when you can. It’s
- When In Doubt, Take a Cold Shower
When in doubt, take a cold shower. Enough said. Explanation here.
- IMPOSSIBLE Is Not A Statement, It’s a Challenge
I saved this for last, but it’s the most important.
Most people think of IMPOSSIBLE as a statement, “that’s impossible.” It’s not. IMPOSSIBLE is a challenge to get stronger, get faster, push your limits and do things you’ve never done before. Most people want to neuter the word – to make it mean “i’m possible” (heads up, if you ever use that phrase with me, I’ll punch you in the nose).
That’s not what the word means.
IMPOSSIBLE is a challenge to adventure, to push beyond the known. It’s an invitation to conquer new territory and find out what’s beyond. To do that, you’re going to have to change. You’re going to have to get stronger, get faster, become more resilient and prepare to suffer. But, if you do, you’ll come out the other side with a great story to tell.
In the words of Antarctic Explorer Ernest Shackleton’s ad for an Antarctica adventure:
Men wanted for hazardous journey. Low wages, bitter cold, long hours of complete darkness. Safe return doubtful. Honour and recognition in event of success.
So there’s only one question –
Are you ready to do something impossible?
Grow Stronger, Do The Impossible
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