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You are here: Home / 2021 / Archives for August 2021

Archives for August 2021

Strength is Rare

August 30, 2021 By Joel Runyon 2 Comments

Strength is rare. And society likes it like that. They want you be weak, soft, comfortable. Discomfort is seen as a disorder, an invisible fence to keep you solidly within your zone of certainty, narrowing by the second. “Don’t even bother with that. Come back to the couch, sink in and relax. You’ve had it hard, detach from discomfort and let the dopamine flow.” Until every piece of discomfort is systematically removed bit by bit. And, if ...

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Filed Under: Fitness

5 Impossible People Doing Impossible Things

August 16, 2021 By Joel Runyon Leave a Comment

Over the next few months, I want to highlight more people from the IMPOSSIBLE community doing impossible things. From the outside, people sometimes assume IMPOSSIBLE is all people who look like Joel. Or, a caricature of me. Something like a bunch of dude-bros in their 20-30s lifting weights and eating steak. Yes, all those things are awesome, but often, the people that it's the people that are nothing like me that inspire me the most and embody the ...

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Filed Under: Fitness

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Hi, I'm Joel Runyon


I created IMPOSSIBLE to help people push their limits by taking on impossible challenges and living a good story.

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My I recently finished running 7 ultra marathons on 7 continents and raised nearly $200k for Pencils of Promise. Read more about my story here.

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