Sometimes trying to help people is discouraging.
Impossible Abs is a project we’ve been working on for a while. It’s a tough fitness program – I don’t try to hide that (It’s called Impossible Abs after all). Because of that, some people have seen some incredible results (more stories coming soon). Anyways, I don’t get a lot of refund requests, but they do happen. I understand for the most part and promptly refund things as part of my 100% guarantee, but sometimes the reasons people give make it tough. Not because I don’t want to give them a refund, but because some people give up so easily.
Here’s one email I got from someone a few days into the program:
I would like to take you up on your money back guarantee….It just didn’t “work” for me. I found the physical part difficult and the diet part very difficult.
Here’s an exact email I got about a week later from someone else:
I’m already down 7 pounds and I’ve never felt better. The first couple of days were hell, especially since I work at a very busy pizza place! But the worst are my friends, we are all in college and all they do is drink. But when there is a will, there is a way. I haven’t cheated once.
Guess who’s going to be successful?
“This is hard.”
Everything worth doing is hard.
It’s hard for everyone. The only difference is your mentality.
Fight like hell and change or go home and stay the same.
Sometimes trying to help people is discouraging. The fighters make it all worth it.