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You are here: Home / 2019 / Archives for August 2019

Archives for August 2019

Introducing the IMPOSSIBLE Standards (beta release)

August 27, 2019 By Joel Runyon Leave a Comment

impossible-standards

Today I’m releasing something that I’ve talked about for a long, long time. The IMPOSSIBLE standards. In a world that shies away from impossible standards, we’re inundated with propaganda telling you to be less: “That can’t be done” “Aim lower” “Stop trying so hard” I’m going to step in and just let out one big. F-------- THAT IMPOSSIBLE Standards IMPOSSIBLE Standards are a standard. They are binary. Either you get there or you ...

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Filed Under: Fitness

Compete Against Your Friends

August 7, 2019 By Joel Runyon Leave a Comment

compete-friends

Coming out of Hell on the Hill 6 - I noticed a theme came out of nearly every conversation I had. They all started with these two questions: What challenge did you just do?What challenge are you doing next? The best part about doing hard, ridiculous and sort of stupid challenges is that you filter out everyone not willing to do hard, ridiculous and sort of stupid challenges. And, when you’re around those people - the types of conversations you ...

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Filed Under: Fitness

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Hi, I'm Joel Runyon


I created IMPOSSIBLE to help people push their limits by taking on impossible challenges and living a good story.

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My I recently finished running 7 ultra marathons on 7 continents and raised nearly $200k for Pencils of Promise. Read more about my story here.

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