What are you building?
What are you building? Is it something worthwhile? Is it something that’s going to last?
When someone like Steve Jobs passes away, the world watches as we literally see the changes that happened in the last 30 years due to some of his technical innovations.
But more than his 317 patents, what’s more compelling to me personally, is how he approached them. While his technology, the ipods, the iphones, the macs and other all the other shiny things he helped dream up are certainly amazing, his approach to work was so much different than most.
He loved what he did and believed in what he was building. He believed in it so much that he made you want to believe in what he was building.
His belief in what he was making was independent of the actual monetary potential behind it. Steve built things because he thought they needed to exist. When you begin to operate without focusing on money as the primary driving force behind your actions, you start playing a whole different game:
“Being the richest man in the cemetery doesn’t matter to me … Going to bed at night saying we’ve done something wonderful… that’s what matters to me.”
Instead of focusing on money, you focus on building something that matters, that lasts. You focus on building quality.
“Be a yardstick of quality. Some people aren’t used to an environment where excellence is expected.”
You hone in on the few things that really matter, the few things with high leverage points. The few places where you can really make a difference.
“Your time is limited, so don’t waste it living someone else’s life. Don’t be trapped by dogma — which is living with the results of other people’s thinking. Don’t let the noise of others’ opinions drown out your own inner voice. And most important, have the courage to follow your heart and intuition. They somehow already know what you truly want to become. Everything else is secondary.”
You really don’t have much time here. What are you going to do with it?
“I want to put a ding in the universe.” – Steve Jobs