• About
    • Meet Joel
    • The IMPOSSIBLE Shirt
  • Speaking
  • Giving

IMPOSSIBLE ®

Push Your Limits | Do Something Impossible

  • Home
  • Impossible List™
  • Blog
    • Archives
  • Gear
  • Apps
    • Running + Fitness Calculators
    • Move Well – Mobility Exercises
    • Cold Shower Therapy
  • Podcast
  • Events
  • 777
You are here: Home / Bizness / How Impossible Fits Together

How Impossible Fits Together

November 26, 2016 By Joel Runyon 3 Comments

One of the questions I get asked is:

How does all of your stuff fit together?

Another question phrased differently is:

It seems like you have a lot going on – so what exactly have you built, and how does it all fit together?

Great question 🙂

Ever since I started the blog, I wanted to have my own business. I was broke and in my parent’s basement and had no hope to actually know what that means, but over the last 6 years, I somehow ended up with not just one, but a couple different businesses (and wayyyyyy more failed ideas that I’m still trying to forget about).

As things currently stand…

My company is Impossible X LLC – this is the legal entity that owns the different businesses and all of our trademarks.

My goal here at IMPOSSIBLE is to create content, products, tools and resources that help you push your limits by embracing the hard, difficult challenges that most people give up on. No BS. No excuses. No limits.

IMPOSSIBLE HQ is this site – the one you’re probably most familiar with. It’s the epicenter (or the headquarters, if you will) of everything going on here at the company. It’s where I publish blog posts + most of the content for the IMPOSSIBLE family of projects. Here’s what they currently are:

  • Impossible Podcast is the podcast (The last two podcast episodes are live & ready for you).
  • Impossible TV is the video and YouTube channel (tons of stuff here coming up).
  • The Impossible List is the list that I’m using to challenge myself to live a bigger life. I write about some of the items from time to time.

Impossible Fitness is the umbrella for our digital fitness products. This includes Impossible Abs and FPC Protocol (releasing here anytime)

Impossible Gear is where you can get sweet apparel that pushes you to push yourself to your limits.

Impossible Beats is coming soon….

Impossible Labs is our secret facility somewhere deep in the arctic that’s currently working on new experimental projects that may or may not make it to full-time use.

Impossible.org is the entity through which we raise funds and awareness, and track outcomes of our philanthropic effort. Here, I donate and contribute funds that my readers (you!) contribute to causes (like Pencils of Promise).

We also build apps like Cold Shower Therapy and Move Well, and other tools that help implement in real life the strategies I talk about here at IMPOSSIBLE.

…and that’s it! (I think)

Phew!

Usually, when I get done listing all the stuff we do at IMPOSSIBLE, I get this question next:

“But don’t you have a bunch of paleo-related stuff too?”

Yup. Sure do.

Even more confusing, up until a while ago, it was all under IMPOSSIBLE for the sake of convenience. But as it grew and became its own entity, I spun it out into its own business (which was way easier than I anticipated, but that’s a story for another time).

So, while the websites have been running for a while, Paleo Meal Plans LLC is the brand new baby LLC, which operates these sites:

  • Ultimate Paleo Guide
  • Paleo Meal Plans
  • Paleo Breakfast

And these apps:

  • Paleo.io (paleo food list reference app)
  • Paleo Recipe Pro (paleo recipe app)

There, we sell digital meal plans to busy families and easy paleo resources to help regular people get healthy, have more energy and lose weight. It’s immensely popular, and we’ve helped a lot of people who need it.

Boom.

It all seems pretty straightforward when I lay it out like this, but there are a lot of things going on. That’s part of the reason I’ve been hiring a lot lately and growing the business beyond just myself (and we’re always hiring hustlers).

So that, and I think I got it all, is how it all fits together.

Any questions?

Tweet
Pin
Share1
1 Shares

Filed Under: Bizness

About Joel Runyon

I started IMPOSSIBLE to push myself to try to live a life worth writing about by pushing my limits, living an adventure & telling a great story by doing the impossible. You can get free updates in your inbox via your new favorite newsletter, free fitness training tutorials, and see all my businesses at Impossible X and our philanthropic efforts at Impossible.org

Comments

  1. zenny says

    November 29, 2016 at 2:55 am

    that was inspiring!

    Reply
  2. Kris says

    November 30, 2016 at 1:58 pm

    Pretty cool that you’ve made this into an entire business. It’s hard finding the time just to run a blog, but I’d love to eventually do something similar.

    Reply

Trackbacks

  1. TMBA365: Estonian E-Residency: Is It For You? says:
    December 1, 2016 at 7:00 am

    […] hear from Estonian E-Resident Joel Runyon. Joel is the man behind the fitness and mindset blog, The Blog of Impossible Things. You’ll also hear from Estonia’s Chief Information Officer, Taavi Kotka. The two share […]

    Reply

Leave a Reply Cancel reply

Your email address will not be published. Required fields are marked *

This site uses Akismet to reduce spam. Learn how your comment data is processed.

the-impossible-shirt

Hi, I'm Joel Runyon


I created IMPOSSIBLE to help people push their limits by taking on impossible challenges and living a good story.

Follow @joelrunyon

My I recently finished running 7 ultra marathons on 7 continents and raised nearly $200k for Pencils of Promise. Read more about my story here.

Subscribe & Listen To The Podcast

How To Start A Blog Walkthrough

how-to-start-a-blog-guide
impossible abs

no-excuse-workout

cold-shower-therapy

The 777 Project

777-project

THE IMPOSSIBLE FAMILY

  • IMPOSSIBLE • Blog + HQ
  • IMPOSSIBLE Fitness • Tutorials & Training
  • IMPOSSIBLE Podcast • Podcast
  • IMPOSSIBLE X • Businesses
  • IMPOSSIBLE.org • Giving
  • IMPOSSIBLE Gear • Apparel + Supplements

"How To" Guides

  • How To Start A Blog: The Definitive Guide
  • How To Start A Podcast: The Definitive Guide

Looking For Something?

About The Impossible Shirt

IMPOSSIBLE®

  • Impossible X®
  • Impossible.org
  • Impossible Gear™
  • Impossible Fitness ®
  • Impossible Nutrition ®

RECENT

  • Bombing Kill Tony At The Mothership
  • Building Calluses
  • New IMPOSSIBLE Gear is Here (End of Winter Drop)
  • The Tao of the Gym Bro
  • If you’re lacking vision, try asking this question…

Inspiration

  • An Unexpected Ass Kicking
  • How Bad Do You Want It?
  • The Iron & The Soul
  • The Only 2 Real Excuses Why People Refuse To Take Cold Showers

We Built a School! (2012)

impossible-pop-school

And We Built 7 More! (2017)

777-project

| Copyright © 2023 | Built on Genesis & Hosted By BlueHost | Affiliate Disclosure | An Impossible X Company

IMPOSSIBLE®, the IMPOSSIBLE® logo, IMPOSSIBLE HQ®, IMPOSSIBLE X®, IMPOSSIBLE Nutrition®, and IMPOSSIBLE Fitness® are registered Trademarks of IMPOSSIBLE X LLC.

The IMPOSSIBLE List™, Push Your Limits™, and Cold Shower Therapy™ are trademarks of IMPOSSIBLE X LLC.

Join Our Newsletter!

Stay up to date with our newest podcasts, latest deals and special offers! We announce new content every week so be sure to stay in touch.