How Impossible Fits Together

One of the questions I get asked is:

How does all of your stuff fit together?

Another question phrased differently is:

It seems like you have a lot going on – so what exactly have you built, and how does it all fit together?

Great question 🙂

Ever since I started the blog, I wanted to have my own business. I was broke and in my parent’s basement and had no hope to actually know what that means, but over the last 6 years, I somehow ended up with not just one, but a couple different businesses (and wayyyyyy more failed ideas that I’m still trying to forget about).

As things currently stand…

My company is Impossible X LLC – this is the legal entity that owns the different businesses and all of our trademarks.

My goal here at IMPOSSIBLE is to create content, products, tools and resources that help you push your limits by embracing the hard, difficult challenges that most people give up on. No BS. No excuses. No limits.

IMPOSSIBLE HQ is this site – the one you’re probably most familiar with. It’s the epicenter (or the headquarters, if you will) of everything going on here at the company. It’s where I publish blog posts + most of the content for the IMPOSSIBLE family of projects. Here’s what they currently are:

• Impossible Podcast is the podcast (The last two podcast episodes are live & ready for you).
• Impossible TV is the video and YouTube channel (tons of stuff here coming up).
• The Impossible List is the list that I’m using to challenge myself to live a bigger life. I write about some of the items from time to time.

Impossible Fitness is the umbrella for our digital fitness products. This includes Impossible Abs and FPC Protocol (releasing here anytime)

Impossible Gear is where you can get sweet apparel that pushes you to push yourself to your limits.

Impossible Beats is coming soon….

Impossible Labs is our secret facility somewhere deep in the arctic that’s currently working on new experimental projects that may or may not make it to full-time use.

Impossible.org is the entity through which we raise funds and awareness, and track outcomes of our philanthropic effort. Here, I donate and contribute funds that my readers (you!) contribute to causes (like Pencils of Promise).

We also build apps like Cold Shower Therapy and Move Well, and other tools that help implement in real life the strategies I talk about here at IMPOSSIBLE.

…and that’s it! (I think)

Phew!

Usually, when I get done listing all the stuff we do at IMPOSSIBLE, I get this question next:

“But don’t you have a bunch of paleo-related stuff too?”

Yup. Sure do.

Even more confusing, up until a while ago, it was all under IMPOSSIBLE for the sake of convenience. But as it grew and became its own entity, I spun it out into its own business (which was way easier than I anticipated, but that’s a story for another time).

So, while the websites have been running for a while, Paleo Meal Plans LLC is the brand new baby LLC, which operates these sites:

• Ultimate Paleo Guide
• Paleo Meal Plans
• Paleo Breakfast

And these apps:

• Paleo.io (paleo food list reference app)
• Paleo Recipe Pro (paleo recipe app)

There, we sell digital meal plans to busy families and easy paleo resources to help regular people get healthy, have more energy and lose weight. It’s immensely popular, and we’ve helped a lot of people who need it.

Boom.

It all seems pretty straightforward when I lay it out like this, but there are a lot of things going on. That’s part of the reason I’ve been hiring a lot lately and growing the business beyond just myself (and we’re always hiring hustlers).

So that, and I think I got it all, is how it all fits together.

Any questions?