New Product Alert: There’s a new product dropping in the next 7 days on our apparel store. It might be my favorite piece we’ve done to date! Stay tuned!
Everything has a cost.
If you’re going to do an 100 mile ultra marathon, you’re going to be out there for 12 hours if you’re a beast. If you’re like most, you’re going to be out there a lot longer.
If your’e going to start a business, you’re going to deal with a lot more responsibility, sleepless nights and stress than you ever imagined at your day job.
If you want to get abs, you’re going to need to dial in your nutrition. Say no to the extra drink or nights out with friends.
It’s easy to talk about goals in the vein of accomplishing something big, making a lot of money, or looking a certain way.
It’s different to commit to the price that each of those take.
Not a superficial price, but the real cost.
The actual tradeoff you make, the things you lose out on, the things you don’t get to experience – in order to get what you really want.
Most costs are paid casually – like small haircuts – ones you can make without it really affecting your day to day. But when the goals get bigger, and the stakes are higher – instead of haircuts, they feel like scalpels, surgically removing pieces that you thought you could hold. Things that need to be removed, eliminated or sacrificed to become the thing you want to be.
It might not be easy. It might not even be worth it. But it is required.
Because the alternative is death by stagnation. Rounded edges on a sculpture that’s half finished because the sculptor was more afraid of imperfection than not finishing.
If you’re going to start something challenging – something impossible, don’t start right away.
Sit down, detail out the cost. Then consider it. Really consider it.
And if it’s worth it – pay it and don’t look back.
There’s nothing worse than committing to something and then half-stepping your way through it – concerned about the cost.
This is like the people that set out to do something impossible, it gets hard, and then they complain – “this is impossible”.
Yes. That’s the point (relevant video).
It’s why things are hard. It’s why they’re impossible. And it’s why they’re that much more special when you achieve them.
Figure out what you want.
Detail out the cost.
Then pay it.
But don’t do it halfway.
New Impossible Fitness Resources
p.s. I made a new site to help you become a better athlete – whether you’re an absolute newbie or you’re aiming for a specific goal – we’ll have something to help you towards your goals. I’ll be talking about it more soon. In the meantime, take a look – Impossible Fitness