→ Impossible Sleep is available here
Sleep has always been something I’ve struggled with.
I’m great at doing things, setting goals and accomplishing them, training hard and pushing through challenges.
But when it comes to sleep – I always struggled. It felt like the antithesis of that.
“I’m just supposed to do nothing?”
“For 8 hours?”
“And that’s good for you?”
“What if I just didn’t do that and worked more?”
That seems like a better deal to me.
Maybe it’s me getting older, maybe it’s finding better training routines, maybe it’s billion dollar corporations that want to sue me. But one way or another I’ve stubbornly been working on it the past few years.
I’ve tried a bunch of stuff. From melatonin to stuff that “puts you out” to other branded supplements with proprietary formulas that do more for the brand than they do they do for your sleep.
So I dove into the science of sleep and landed on two ingredients that consistently perform.
- Magnesium – promotes deep sleep, muscular function and athletic recovery.
- L-theanine – helps dim the lights for high performers and people who have a hard time “turning it off.”
This was dramatically simpler than most products I’ve tried in the past, but mapped to my experiences as well.
I’ve used magnesium for years as an athlete (I have an entire rant on how everyone is under-supplemented on this in general that I’ll save for another time). It’s always helped my recovery, but never helped me actually falling asleep. I’d stare at the ceiling for an hour or two before finally subsiding.
L-theanine unlocked that for me. It helps “dim the lights” or as a friend said “go from a 1 to zero” when you need to wind things down for the night.
Conveniently, this formula also maps directly to what neuroscientists like Andrew Huberman recommends as a sleep cocktail – all in one nighttime drink.
The first mix is a slightly sweet strawberry flavor that’s both delicious effective. You can drink it warm or cold, but I usually take it with hot water as the perfect night time habit cue to let you know that it’s time to wind things down for the day.
→ Impossible Sleep is available today here
For you science nerds, the sheer amount of research behind magnesium and l-theanine is wild and I’m excited to share the compiled research we’re building out at Impossible.co.
In the meantime, you can check out these articles:
Anecdotally, my Whoop recovery scores are through the roof when I take it versus when I don’t. So if you’re a whoop person – report back with your scores.
If you’re going to train. Train hard. If you’re going to recover. Recover harder.
I hope you like it 🙂
Joel
IMPOSSIBLE
p.s. Like pretty much everything I’ve ever done at IMPOSSIBLE, I’m sharing a lot of the behind-the-scenes of what it takes to actually do the things I’m talking about. This is no different. If you’re curious on the behind the scenes aspects of launching something like this – check out this story.
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