New Impossible Hats are now available for pre-order. And, man, they look GOOD. Honestly, these are the coolest things we've made since the original impossible shirt. I've been working with our manufacturing team to get these *just right* over the past few months and they're finally here. Black on black on black. I dare you to find a better looking hat. Take a look. The side profile. Different view, just as sexy. The inside is custom ...
Archives for February 2021
The One Time I Accidentally Started an Antarctica Conspiracy Theory
Apologies if this is off-topic, but becoming part of an international Antarctic conspiracy has officially made my impossible list. Sorry not sorry. I’ve shared this in a few interviews and podcasts before but this is the first time I've written about it on the site. Let's call this. "The one time I accidentally started an an Antarctica conspiracy theory." As with all good conspiracies - this one starts on reddit…. /// If you throw in a ...
Paying The Cost
==== New Product Alert: There’s a new product dropping in the next 7 days on our apparel store. It might be my favorite piece we’ve done to date! Stay tuned! ==== Everything has a cost. If you’re going to do an 100 mile ultra marathon, you’re going to be out there for 12 hours if you’re a beast. If you’re like most, you’re going to be out there a lot longer. If your’e going to start a business, you’re going to deal with a lot more ...
The Longest Night Race 2020 – Recap
The Longest Night was sponsored by LMNT electrolytes - the best sugar free hydration mix. The Longest Night Race 2020. The longest night of the year on the longest year on record. While the all night component made it tougher for people to join up wherever they were in the world, we had a few runners race remotely and 2 of my friends - Eric Anderson of Ocean Lab & Peter Keller at Fringe Sport decided to join me in Austin. 14 hours. 1 track. ...
