When you start working out with a barbell, your hands get raw. You tear skin, get cuts, but eventually calluses begin to form. When they do, the everyday movement doesn’t bother you so much and over time, you might even forget they’re there. But calluses only develop in places you consistently test. Calluses on your hands won’t help your feet if you start walking barefoot. It’s a whole new world. You have to start from scratch. And doesn’t ...
Archives for March 2023
New IMPOSSIBLE Gear is Here (End of Winter Drop)
New Impossible Gear is here. Our product schedule is ramping up as we start scaling up this year. I'll have more and more announcements about what's dropping in our apparel lineup and in our custom formulas (new announcements coming soon). It's been fun seeing our gear pop up in different corners of the internet. A few of the ones I've noticed recently (as always - when you rock Impossible gear while doing something impossible - send it in). If ...
