The 3 Focuses of IMPOSSIBLE In 2014
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I spent a lot of time last year building systems. I’ll share a little about that in the next few days, but I want to share about where IMPOSSIBLE is going in the next year.
Behind the scenes – we’ve finally expanded the team beyond just myself. We brought on Joanna over the summer & she’s been a huge part of what we’ve been able to do over the last few months. We’ve also built up a team of VAs that help us implementing some of the systems around the business.
IMPOSSIBLE had a couple million readers stop by in 2013, and we’re aiming for something much bigger in 2014. Here’s where I’m going to be personally doubling down on in the focus & growth of IMPOSSIBLE.
I’m going to provide much more actionable advice here on fitness & nutrition. Step-by-step walk-throughs and workouts that you can walk away from the site & easily implement.
We’ve done that some with Impossible Abs & the No Excuse Workout and they’ve been wildly popular, so I want to expand that & create more actionable steps forward for those of you interested in pushing you limits in the fitness realm.
I’ve said before that everything starts with your mindset.
- Habit Formation
Cold shower therapy & blackmailing yourself are two great examples of these strategies. I’m going to be diving into more strategies here & include actionable tools to actually help you move ideation to action.
Note: Now’s a good time to mention our tools is available on the app store. You can get our Cold Shower Therapy (CST) App for free. If you haven’t downloaded it yet – what are you waiting for? And yes, an android version is coming very soon.
I love the term hustle. It’s much more fluid & gritty than the word “business” (although, I love the way Dan uses the term “biznass”). It’s also a much more accessible term to the average person.
You might not have the skills to “start a business”, but everyone can hustle. All hustle takes is effort.
In the last 2 years, I’ve quit my job, started multiple projects, built a consulting agency, worked with startups to stripe their growth, built several niche sites, started outsourcing & building a team here at IMPOSSIBLE.
I’m not a millionaire, but I’m pretty happy and I think I have a lot to add to the conversation, and share some practical insights, guides & case studies on the work that I’ve been able to do in a similar BS-FREE manner.
I still believe deeply in the power of stories and it’s still a huge part of IMPOSSIBLE. I’m still going to be crossing things off my impossible list – but aiming much, much bigger in the next year.
I’ve got a huge adventure quest I’ll be pursuing this year. The scope of this is much bigger than anything I’ve ever done. I’ll be announcing the full adventure soon – but for now, lets just say that I’ll be putting my recently acquired Executive Platinum status to good use in 2014.
This adventure is a little frightening & I’m not quite sure I can do it – but those are typically the only things worth doing.
Other things coming down the road that may pique your interest
New IMPOSSIBLE Podcast. I know a lot of you were disappointed to see Johnny & I discontinued the BBSF podcast, but don’t worry – I haven’t forgotten about you! I’ll be relaunching a podcast very soon that’s all under the IMPOSSIBLE brand.
More IMPOSSIBLE Videos – If you remember last year – I did 30 videos in 30 days and essentially neglected it the rest of the year. Despite my neglect, the youtube channel has seen some huge growth & I’ve barely done anything on it. This year I’ll be doubling down on some video efforts and expanding volume & quality of content we produce there.
With all the new endeavors, it’s safe to say I’m slightly excited. 2014 – BRING IT ON.
Where are you putting your focus in 2014?
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