I’m excited to share the complete site redesign of our IMPOSSIBLE store at Impossible.co. We’re updating the site and making it easier to find the impossible gear, products, and formulations to help you push your limits.
Here’s a preview, but you can check out all the site changes here.
Here’s what’s new inside:
The entire homepage is revamped to focus on the most popular products on the store.
We flipped the entire color scheme of the site to make it simpler and easier to read across the board. The white on black looks good in low doses, but once you click through more than a few pages, it’s tough to read.
Old Store 
Apparel and supplements are now broken up into their own categories and are easier to find – especially as we expand the offerings here. You can now browse men’s apparel, women’s apparel, and nutrition all on their own.
Product ratings are easier to read and see both on product listings and anywhere on the site.
You can even see these ratings when you’re browsing us on google!
Sizing & fit are now included in the reviews making it easier for you to know what’s the best size you should pick up if you haven’t bought before or if you’re shopping for someone else.
This is just the start.
We’ll be launch more products through the winter and new year and our new site is much better suited to keep up with the growth. Keep an eye on the store and grab a shirt (or 3) for your next impossible challenge.
As always – keep pushing your limits. Do Something Impossible.
Thanks to Brian, and Ayo for the feedback and help getting this live.
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