Why I’m Going to be Talking More About Business

Every Friday for the next quarter, I will be posting a business related blog post. The word “business” is a bit formal for me, so I’m going to be using the word “hustle” instead.

There’s 3 main reasons why:

The #1 Way To Freedom is Business

If you want to get your own freedom, the best way to do it is to build your own business.

The best way to think about this is that by building an asset, you provide cash flow for the things you want.

This is not a niche site, this is not passive income, this is not any of that.

Business is the ultimate sport and if you’re content to be “passive,” someone will come hunt you down.

The moment your income is passive, you’re going to lose it.

However, you can build a business that builds income. You can build an asset that provides cash flow and you can build a team that allows you to have that cash flow and the freedom to use it.

If you want to learn more about assets vs. expenses read Rich Dad, Poor Dad. There’s a lot of people who debate how Robert has taken the brand, but the book is a very good starter in understanding how to build wealth.

There’s a Ton of Bad Business Advice Out There

I used this as an excuse to not do anything in the fitness world for a long time, i.e.:

There’s a ton of scummy fitness info out there. If I start talking about fitness, then people will think I’m scummy too.

Then I realized something very important:

Just because there are people out there that have done this & built a bad reputation, does not mean I have to build a bad reputation.

This is sort of a “duh” statement, but it’s taken 5 years of wrapping my head around this to get it straight.

There’s a lot of people I can look at around the internet and say, “Well, I don’t want to build a business like that” and use that as an excuse to not do anything.

It took me so long to say:

I CAN BUILD SOMETHING HOWEVER I WANT TO BUILD IT

If Sean wouldn’t have started talking about how he quit his job, I would have never seen a model for doing it.

If Dan & Ian didn’t talk about business every day on their podcast, I would be much worse at business.

If Perry Marshall didn’t talk about PPC or 80/20, I would have never understood how to start consulting or how to think about fractals in a certain way.

There are people who do business in a crappy way and people who do it in the way that I respect.

I can do it however I want to, so why not add to the good rather than the bad.

I Do This Already

I do this already.

Clients pay me $5,000 or more per month to take a look at their projects and tell them how to improve, and even more to actually manage their marketing for them.

• It’s how I scraped together my first job.
• It’s how I got promoted to handle marketing for 5 multi-million dollar companies.
• It’s how I handled $500,000/month in ad spend for a Fortune 300 company reporting with a guy who now has his own TV show.
• It’s how I made my first $1500/month and quit my job.
• It’s how I built my first 6-figure business.
• It’s how I cash-flowed my other businesses and started to build assets.

I can make it accessible to more people in a reasonable way and that seems like a great idea.

I’ve done this in smaller ways (like with our “How to start a blog” post) and it’s been very popular. Even by just sending out an email about a talk I was doing at DCBCN, I got hundreds of emails back asking about it.

So there, you go. Every Friday, new post on hustle.

B.S.-free, straight-forward, actionable business advice.

Lets do this.

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I know this is different from the stuff I’ve talked about in the past, but if you want to get emails about Hustle, please sign up in the box below.