Over the past few months, I’ve been working behind the scenes to build the best way possible to help you achieve your impossible fitness goals. One of the best thing you can do is outsource your fitness. Not having to think about what you’re doing every day and just showing up and doing it is maybe the easiest way to improve consistency and achieve results. That’s why I don’t even bother programming my own workouts for myself these days - because even I ...
Archives for November 2021
Scaling an Impossible Flywheel
aka the not so secret plan for taking over the world A few weeks ago, I shared this tweet: Inspiration → Training → Gear → Fuel → Experiences → Inspiration This is the not-so-secret plan behind what I’ve been building out for 2.0 version of IMPOSSIBLE. The foundation has been laid for a while now, but I've been using the past 18 months in quarantine to piece this together in a much more cohesive and straightforward plan. Inspiration → Blog ...
Statement on Impossible Foods Lawsuit
A few months ago, Impossible Foods - a multibillion dollar processed food company - filed a lawsuit against my company - IMPOSSIBLE®. They are seeking to cancel our trademarks, bully us into submission, and make us pay for the entire legal proceeding. Up until now, I’ve remained quiet - as we’ve engaged in each step of the legal process. However, I’d like to share a bit behind the scenes of what fighting a David vs. Goliath lawsuit is actually like for ...
The New IMPOSSIBLE ® Store is Here
I’m excited to share the complete site redesign of our IMPOSSIBLE store at Impossible.co. We’re updating the site and making it easier to find the impossible gear, products, and formulations to help you push your limits. Here’s a preview, but you can check out all the site changes here. Here’s what’s new inside: The entire homepage is revamped to focus on the most popular products on the store. We flipped the entire color scheme of the site ...
What Would Future You Wish You Did?
If you’re not sure what decision to make a useful question to ask yourself is this: "what would future you wish you did?" I’m not sure where I read this, but someone once said it’s easy to look back and wish you handled a situation differently in the past. But it’s actually more useful to look forward and ask yourself what future you wish you would do right now. When I started IMPOSSIBLE, it was because I asked myself a question: If your life was a ...
