Scaling an Impossible Flywheel

aka the not so secret plan for taking over the world

A few weeks ago, I shared this tweet:

Inspiration → Training → Gear → Fuel → Experiences → Inspiration

This is the not-so-secret plan behind what I’ve been building out for 2.0 version of IMPOSSIBLE. The foundation has been laid for a while now, but I’ve been using the past 18 months in quarantine to piece this together in a much more cohesive and straightforward plan.

Inspiration → Blog posts, videos, athlete features and stories

Training → Impossible Abs, No Excuse Workout, Impossible Strength, FPC Protocol and nutrition programming

Gear → Apparel, Hats, Flags, Accessories and more to help you push your limits and do something impossible.

Fuel → A new formulation of performance supplements designed to fuel. This has been in the works for the last 18 months

Experiences → The Longest Day / Longest Night, Plummet at the Summit, Swoop n Slides, [Redacted] Challenge.

Those experiences fuel more inspiration which roll into training and the cycle repeats – spinning faster every time.

For a long time, we’ve been pretty good about inspiration and gear. We’ve scaled up gear + revamped our entire DTC site over the last 12 months. Training, fuel and experiences have had unique challenges as we’ve launched them over the past few years, but through the next six months, you’re going to see the rest of the pieces of the puzzle fall into place as the supply chain issues we’ve been dealing with finally get past year become neutralized.

First up: Scaling Training

For the longest time, we’ve had trouble with a platform to support the training vision. The premise: do 4 impossible things a year. Sign up for one plan and get access to training programs for any 8-12 week training program at a time. Then, when you’re done, cross it off your list and do the next thing. Keep building on yourself and push your limits, and do something impossible.

We’ve had thousands of success stories when it comes to training and now we’re finally able to offer them all in one place. With the Impossible Fitness site – we finally got the base – dozens of free training videos and tutorials with more on the way.

Coming tomorrow, we’ll have an app where you can access all of our training programs in one place. Sort of an “all you can train” subscription at less than the cost of a planet fitness membership (they’re the worst).

• If you ever downloaded no excuse workout – you already got an early email on this.
• If you ever bought impossible abs – you got an email with instructions inside.
• The app is launching with our Impossible Strength program as well – if you’re one of the early buyers, we’ll get you hooked up.

We’ll be releasing 2 programs by the end of the year that will help you do even more and have running programs on the way. After that – we’re aiming to add 1/month – so we’re constantly adding new programs to the mix and make the membership as valuable as possible.

If you can’t afford training – we’ll always have a free workout you can join – so even if you can’t do much – you can do something – no excuses allowed. 

We’ve had thousands of success stories when it comes to training, and it’s time to reach even more.

Obesity is a public health crises. Don’t be a statistic. Push your limits, and don’t just do something impossible become impossible.

Get after it.

See you tomorrow 🙂